When it comes to employee engagement, opting out is no longer an option for communications leaders. Providing employees with key corporate updates is more important than ever, but today’s workers want even more. People desire a platform where they cannot only get information, they want a place where they can talk back.

 

When you consider the fact that companies with highly-engaged employees are 21 percent more profitable and outperform peers with anemic engagement by 147 percent in earnings per share, you can’t help but conclude that two-way communication is key to delivering breakthrough business results. But, because today’s organizations have long-since outgrown executives’ ability to connect with employees one-on-one, leaders more accustomed to handshakes than hashtags must overcome some challenges.

 

In my new article in CommPro, I discuss how corporate communications and HR teams play an important role in coaching and enabling executives to succeed in this new work environment. By helping leaders fine-tune their preferred mix of communications channels and tools to best suit their personality and objectives, you’ll ultimately increase overall employee engagement for the company—and get in on some of those big gains as well.

 

To learn more, read Engagement Starts at the Top: 3 Ways Leaders Can Improve their Communications. http://www.commpro.biz/corporate-insights/creating-a-more-engaged-workplace/

 

Hope you enjoy and would love to know what other tips you have on this topic!