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Cancer sucks. In 2016, an estimated 1,685,210 people will be diagnosed with some form of the disease. Statistically speaking, that means cancer touches all of us – after all, most of us know, or have known, someone who has suffered from it. Cancer is not biased by race, gender or age, nor is it hindered by country borders or time zones.

 

To fight back, we need all of the help we can get. The University of Texas MD Anderson Cancer Center – the number one center for cancer care in the US – is working around the clock to eradicate cancer for good. MD Anderson's Vice President of Strategy & Business Development, Melanie Wong, says that, "The best way to cure cancer is knowledge." As our healthcare system evolves and advances, that knowledge is increasing exponentially. That's a good thing, but, without a way to store, organize and share knowledge, much of it can become diluted, lost or duplicated.

 

MD Anderson has responded to that fragmentation by incorporating Jive's interactive intranet solution to connect its employees and researchers so that everyone in the organization is able to stay on the same page. In fact, one of the key benefits of using Jive is that a critical question only needs to be asked and answered once. By reducing overlapping information, researchers can spend their time building upon each others' work, putting them one step closer to their goal of ending cancer once and for all.

 

I think we can all agree that the faster cancer is eradicated, the better. For more information on MD Anderson's heroic pursuit, read Jive CEO Elisa Steele's article on Linkedin.

 

Thank you, MD Anderson, for all that you're doing to put an end to cancer!

A Jive community can be an ocean of information and resources, which is a great thing... unless you haven't learned how to swim yet. Figuring out the best way to teach your new employees or customers how to get started with Jive is a challenge that many companies face. For IT Business Partner Andy Yates, his company has developed an onboarding and community engagement process that helps keep the new employees afloat as they start to learn on their own.

 

Screen Shot 2016-10-24 at 3.41.11 PM.pngAccording to Andy Yates, ThoughtWorks uses a combination of simple onboarding processes to give employees a solid foundation, while leaving room for experimentation. To support the learning process, ThoughtWorks brought together a team with a variety of skill sets to act as consultants for the community. “The team does not manage communities for other people. Instead, they encourage people to do community management for themselves. The team provides advice about the tools and our ways of working.”

 

What a great use of community!

 

The community engagement process is only one of the subjects touched on in the full article. Read the interview to learn more about how ThoughtWorks integrates Jive to allow their employees and customers the maximum amount of freedom, manage their communities, and nurture corporate memory.

 

 

Thank you for sharing your success with us, Andy Yates!

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Whether for better or for worse, the way in which we work has been shifting in recent years. Rather than focusing on establishing a long-term career, we are now intent on gaining experience in various fields. On the downside, think about the information and knowledge that slips through the cracks as old employees leave and new employees join. This is what we have come to know as “corporate amnesia.”

 

Let me give you an example. A few years ago, on my first day of teaching high school in Japan, I sat down at my desk surrounded by piles of notes and lesson plans. The scribbles, sketches, and highlights on the stacks of paper were meant to have meaning for my predecessor, not me. I had no idea what most of it meant. I was drowning in valuable information that I didn't know how to use, and I ended up throwing it all out and started new lesson plans from scratch.

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What a waste.

 

I spent time over the weeks and months rebuilding what my predecessor had already built. Time that I could have spent learning or building upon information, if I had known how to process it.

 

So then, how do companies retain this knowledge? As employees, how do we fit into the shoes of our predecessor? The digital workplace is one answer - by making work searchable, visible, and memorable. We can provide information that is written for a future audience in mind, not just our own - a cipher to our notes and lesson plans.

 

In her interview with Marginalia, Elisa Steele, CEO of Jive, explains how the industry is causing corporate amnesia, and how we can retain that knowledge through technology. Read the article to learn more about how Jive can help mend fragmentation within companies.

We all know about online universities that help students balance education with work, family, and lifestyle, but how about k-12 public school... online? Never heard of it? Neither had I. While the concept of homeschool may come to mind (having been homeschooled 7 years myself, it's what I first thought of) this virtual classroom is actually more closely related to a public school or online university for the young 'uns.  Instead of a single student being taught by their parents, students are interacting with their classmates and teachers online everyday.

 

Screen Shot 2016-10-13 at 5.04.41 PM.pngWho thought of this genius idea? Breaking into this new industry is Connections Academy, a fully accredited virtual school for65,000 young students across theUnited States. The students interact and collaborate with each other in virtual classrooms just like students in physical public schools. Recently, Connections Academy has been focusing on involving their parent community more with the help of Jive. I think recruiting volunteers and encouraging communication among parents is difficult enough at a physical school, let alone trying to rally parents across the US in a virtual environment!

 

On the Jive Blog, we had the opportunity to speak with Connections Education's manager of community outreach, Krista Mahler, about how they have worked toward parent engagement and marketing their school through word of mouth, in addition to boosting their parent volunteer participants from 1% to 15%.

 

Krista Mahler talked about how they have used their community on Jive, The Corner, to help the company move away from one-sided communication and toward a two-way conversation that deepens parent involvement in various marketing programs. They also encourage the parents to share tips and tricks within the community to get the most out of their virtual school experience. How cool is that?  If this opportunity had been available a number of years ago, I have no doubt my parents would have opted for a virtual classroom with support and encouragement from other parents. Who knows, it may have saved them some gray hairs from having to teach their difficult student all alone (my brother, of course).

 

To hear more about how Connections Academy achieved their goals of parent involvement, check out the Jive blog for some inspiration.

 

Thank you Krista Mahler for sharing your story! Keep up the good work!

GoDaddy, Go All

Posted by elisa.steele Employee Oct 6, 2016

The subject of Women in Technology receives some great public support from all of the STEM programs, diversity awareness initiatives and open conversations that are happening in Silicon Valley and around the world. But, with women holding just 25 percent of computing positions at US technology companies, it’s pretty clear we need more representation. There is significant room for improvement and a need for more people to take action. I am inspired by what Blake Irving, CEO of GoDaddy has been doing in this area. He's always been committed to helping with the challenges of women in tech - and he's recently made key decisions that set the example for how to truly make a difference.

 

GoDaddy is taking significant strides to help close the gender pay gap, which is in line with another organization we support at Jive – HeForShe. Last year, Blake approved a plan for the company that is almost unprecedented in any industry: it brought balance to the gender pay gap at GoDaddy while nearly tripling its percentage of female engineering hires. This past summer, GoDaddy joined President Obama and 27 other leading businesses at the United State of Women Summit in Washington, D.C., to commit to the federal “Fair Pay Pledge,” which is designed to close the pay gap between men and women in the US. Those accomplishments, among many others, recently earned GoDaddy a coveted spot on the Anita Borg Institute’s (ABI) Top Companies for Women Technologists list. GoDaddy!

 

One of the big ways the company is closing the gender gap and opening the dialogue on many topics is via a modern collaboration hub that is accessible to all of its 5,000 employees. In an article about diversity in The Next Web, Blake notes the importance of communication when it comes to ensuring gender equity across the entire company. “For us, we are big into visibility and transparency,” he said. And, the company’s Chief People Officer, Auguste Goldman, recently told us that having a digital "mosh pit of ideas" built on Jive's technology gives people at GoDaddy a voice and a place to engage around a shared sense of mission. We all know that being in touch with a larger mission is critical for employee engagement and empowerment. GoDaddy is raising the bar and reaping the benefits.

 

There’s still much more to be done, but I’m excited about what Blake, Auguste and the entire GoDaddy team is doing for women in tech as they build great culture and practice transparent leadership. Thank you, GoDaddy team, from everybody here at Jive, for continuing to push the boundaries of what's possible at work with an amazing combination of people and tech.

 

For anyone else who wants to make a difference when it comes to gender equality, consider becoming a mentor for the Anita Borg Institute or visit HeForShe to learn how both women and men are making commitments to level the playing field for women around the world.

 

 

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Here I am at this year's Fortune Tech conference with amazing Jive customers who are changing the world: GoDaddy CEO, Blake Irving, Starwood Hotels CIO, Martha Poulter, and Intuit CMO, Carolina Donahue

Brandy Robert, Senior Manager, Proactive Service Delivery, Oracle Corporation and Rob Shapiro, Senior Director, Customer Service Experience, Oracle Corporation, have teamed up to implement ideas in My Oracle Support Community. The Your Idea Counts! series of blogs (tagged with ideas, ideation and your idea counts was co-authored by them and will deep-dive in to topics such as why idea generation is important today; ways to capture ideas; user and business impact; changing company culture to rally around ideas; and, of course, measuring idea ROI's, KPI's and other intangibles.

 

Our blogs series, Your Idea Counts!, is not about the platform but rather about the definition, thought process and end-to-end process of implementing ideas in the enterprise for a product(s) but could easily be applied in many other avenues. This is a series because there is much to say and we don't want you to have to read a book to get something out of it immediately (so, short and productive pieces). This blog series gives you the necessary thinking and end-to-end plan (with actions along the way) on using Ideation.

 

Your Idea Counts!

 

This week, I had the pleasure of attending Advertising Week in New York, the advertising capital so to speak.  Before joining Jive in Portland, I spent many years in this dynamic, loud and colorful city, working in the ad world.  While it's always changing and somewhat chaotic, it remains a small world, as you see some of the same faces year after year.  Aside from the familiar though, it was also great to witness the new in all its forms - talent, companies and conversation.  Here are some of my favorite moments from this year's big event:

 

Arriving at the Thomson Reuter's building in Times Square for our first panel discussion, my colleague Molly Elwood and I couldn't help ourselves and snapped a few photos of the legendary Times Square Ball. The view was incredible and geared us up even more for the exciting things to come this week.

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Next came the #SeeHer: Marketers Lead Positive Change panel led by Bob Liodice, CEO of the ANA. It was great to see top marketing talent from all sorts of B2B and B2C companies, including a strong representation from the tech space from Anna Griffin, SVP of Corporate Marketing at CA Technologies.  Anna stressed the importance of diversity in the workplace, specifically in tech, giving business a true leg up. "The unconscious bias is so powerful," Anna said and the company sets out to make strides to dispel it--putting talented women into engineering and decision making roles.  This is something that relates to working at Jive, as I see great examples of strong, intelligent women on our executive leadership team, in engineering, marketing and beyond.

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My next dose of inspiration came from the Building Connected Stories panel at the Times Center stage, featuring top advertising talent and big names in media.  This particular talk was led by Margo Georgiadis, President of Google, Americas and touched upon the importance of mobile innovation in content programming.  I particularly loved the VR references that were very much a theme in many of the other events at Advertising Week, as well. Aside from that, precision and purposeful targeting was cited as a strength of mobile.  Marie Gulin-Merle, CMO of L'Oreal USA said it well when she stated, "delivering the right message in the right context and order" is hard to do but when brands get it right, there's big rewards.

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I ended up hanging around the Times Center stage some more for the Creating Connections that Count panel, moderated by Carolyn Everson, VP, Global Marketing Solutions at Facebook. It was humbling to hear Carolyn start her talk by admitting to their recent video measurement error and publicly apologizing again to the audience, made up of the advertising community.  After she got that out of the way, she talked about the different ways Facebook is experimenting with content (including live video) followed by a panel of brand experts, leading the charge in mobile ad innovations.  While the common misconception is that a smartphone screen can be limiting when it comes to producing compelling advertising, Brad Jakeman, President of Global Beverage Group at PepsiCo said "doing the same thing you did the year before is the riskiest strategy you can take. I think we can probably be even more creative on a 4 inch screen than ever before!"

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Lunch was next, and while the unlimited amount of food options in NYC can be daunting, Advertising Week made it easy for us through their awesome line up of sponsored food trucks.  My fabulous wood fired pizza and chocolate chip cannoli you see above was brought to us by Sizmek, ad management platform, and it was just what I needed to recharge. Plus, it really is true what they say - that NY water makes for the best pizza crust.

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Wrapping up my first day in the same place I started it, the Thomson Reuter's building, I sat in on few discussions about women in business and advertising. The topics we discussed ran the gamut from effective examples of "femvertising" to furthering female professional advancement, to stories from leading women entrepreneurs. It was inspiring to hear that in terms of advertising, portraying women in a true, realistic light versus in a superficial and sexualized way is not only the right thing to do, it's profitable for business--positively impacting sales. I think this is a good lesson for us marketers working in the tech space, and not being afraid to experiment with representations that go beyond the typical tech male in a t-shirt and jeans.

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Day two of Advertising Week kicked off with an electrifying debate, about the previous night's presidential debate led by news anchor, Katie Couric. While inevitable political banter pursued, I especially enjoyed the talk because it showed the election from the perspective of the modern, digital consumer. Advertising and earned media coverage was of course touched upon, equating this year's presidential debate with some of TV's most compelling programming.

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Once again sticking around at the Times Center, the presidential debate panel was followed by a compelling talk about CEO Connectors, highlighting how key changes in the advertising and technology landscape change how we talk to different audiences.  It was amazing to see top agency, brand and entertainment talent represented.  You may recognize Padma Lakshmi, the face of Bravo's series, Top Chef, as she reflected on the way she started in programming and how she works with top brands to thoughtfully integrate them into the show.  We also heard from business leaders such as Susan Gianinno, Chairman of NA Publicis Worldwide who expressed that incorporating more diversity into their company is not only good for their work culture but that it also furthers innovation.

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Lunch time was rather rushed but I managed to sneak away for a few minutes and indulge in a delightful, peanut butter shake from my East Coast fast food favorite, Shake Shack.  It was just as delicious as I remembered it to be, so if you happen to find yourself in NY, give it a try.

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Another big highlight of the day came at the very end, as I got to see my past colleague Pam Grossman from Getty Images speak about Media for the Future Woman.  The talk focused on the way women are portrayed in media visually, and we got to see and hear about a few cliche as well as breakthrough ways brands can portray the future woman.  It was interesting to hear about new visual trends brands should be paying attention to, illustrated by photos of women surrounded by technology that makes them appear almost supernatural. I found this interesting, especially from a technology company perspective and how we think about showcasing our products and solutions.  We also got a copy of Glass, a new pop up publication full of trends and insights, "critical to shaping the future of women." I'm still enjoying my copy.

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Truly saving the best for last, I also got to experience the power of the ultra smart and charismatic Arianna Huffington as she interviewed business visionary and entrepreneur, Mark Cuban. It was fun to see their lively discourse, Arianna heckling Mark about the presidential debate but also getting some amazing insight into his investing strategy and some of his best business collaborations. Not surprisingly, the companies he's most excited about stem in technology and healthcare. Mark referenced a quote that really resonated with me: "perfection is the enemy of profitability," and I aim to apply that to my work and personal life.

 

I hope this summary has piqued your interest about the people, companies and ideas influencing today's marketing and advertising landscape. I know I've learned a lot along the way and hope to bring some of these insights back with me into Jive - you may just be seeing some of them come through in our future marketing so be on the lookout for some kickass women!  And feel free to peruse future Advertising Week events on their site or watch the video stream from this week's discussions.

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