I've been at Jive for 8 years now, and every day I'm either talking with a client or seeing one of our customer implementations and have my mind blown by how Jive is being leveraged in driving key strategic initiatives. I remember back in January, as part of community manager appreciation day, when I ran a fun contest asking for anyone who would be willing to share a screenshot of their Jive instance and one example of value, quantifiable or anecdotal, that resulted from their Jive community. Once again, I was blown away with what was shared. Note, if you missed that and want to see some of the shares I compiled a couple docs (internal and external examples).
A couple of conversations and finds in the last couple days inspired me yet again, though, to ask Jive customers this simple question -
At your company, what is Jive?
Here's an example from a customer (AllScripts) conversation I was in just today. AllScripts is a company that's empowering care givers with data and insights to deliver better care. In the course of the conversation talking about Jive, it really drove home for me that at Allscripts, Jive is helping improve patient care. Their Jive-x powered ClientConnect portal is improving the efficiency of healthcare workers, so they can spend more time with patients and less time looking for answers and information (note this is simply my own personally opinion). Jive feels really connected to their key company goals which are highlighted with by this great video of theirs.
This exercise can actually be a little hard to do because Jive often times is so many things. So I created another contest of sorts to incent you to take 3 minutes and think about what Jive is at your company.
Here's the game and here's the reward for following these 'game rules':
- Use 4 words or less to describe what Jive is
- So 'Jive is' + 4 or fewer words. No taking the easy route of saying 'Jive is our community'. Meaning, for this game it's less about what Jive technically is and instead, it's more about what in your opinion is one of the key values that Jive is bringing to your company. So a value-oriented Jive statement.
- In the above example, the orange bolded text is the 'what is Jive' statement.
- Then give a 'tweet-worth' of the how.
- In the above example, the sentence after the orange bolded text is 'the how' or 'why'.
If you do the above, a $10 gift card is coming your way. If you really want to impress though, add a screen shot to your post and because I love seeing our customers share screenshots I'll make it a $15 gift card. And I'm upping my game on the gift card front because you'll be able to use it at Starbucks or like 30+ other places.
Here's another example from Marketo about its Marketing Nation community powered by Jive-x:
I saw the video below posted recently and, to me, it made me think - At Marketo, Jive is its Marketing Nation. kim.celestre who leads the Jive-x part of our portfolio told me she thought of this statement about Jive at Marketo after watching the video - 'At Marketo, Jive drives marketing excellence'. Anyway, I'm sure Scott at Marketo has his own idea of what Jive is, but hopefully this example helps get your creative juices flowing.
As a reminder, the your posts in here are public, so somebody might share across the social web your thoughts, and we might even like to highlight them in some way (on our site, in tweets, who knows, maybe even at Jiveworld). Hopefully that wouldn't be any issue but just let us know if so.