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2 Posts authored by: kim.celestre

I recently wrote on the topic of User Generated Content (UGC) and the high influence it has on a buyer's purchase decision. The ultimate form of UGC is the popular "rating and review". It's rare to go to a retail or eCommerce site these days without stumbling on a "star" rating. And increasingly, consumers won't even consider buying a product without checking out how other customers feel about it.

 

The same can be said for technology buyers. Customer referrals and reviews are often a mandatory step in the decision-making stage.

 

So it shouldn't come as any surprise that Gartner, the top IT research firm in the industry, has thrown their hat into the ring and launched a new public ratings & reviews site for IT buyers called "Gartner Peer Insights". Immediate validation of the power of the rating & review!

 

What is Gartner's Peer Insights?

Gartner Peer Insights is an online platform of ratings and reviews of IT software and services. It's like a Yelp for IT --- but better (more on that later).

 

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You can check out Jive's current ratings on Gartner's Peer Insights here.

 

 

Why Should You Participate?

Jive's customers are the most passionate customers on earth! Gartner's Peer Insights provides all of our customers with the ability to amplify that passion! Your honest review will help your peers make more insightful purchase decisions when considering an interactive intranet or customer engagement community. And your review will also help Jive continue to develop high quality products by receiving objective, unbiased feedback from our customers.

 

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How Long Will This Take?

I checked out the survey process myself to confirm that it was as painless as Gartner claimed it to be. I followed each step on Gartner's test survey site and I found it to be quick and easy. It only took a few minutes to complete---much less than Gartner's estimated 10 minutes. Here is an example of the survey experience:

 

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And here are the terms and conditions you need to agree to before you hit "submit".

 

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Is There A Catch?

Like most reputable ratings and review sites, you will have to register before you can submit a review. This allows Gartner to vet the identity of the reviewer to ensure they are "authentic". Your contact info including your company name is kept anonymous.

 

 

OK, I'm ready to submit my review! Where do I go?

Go to this link which will take you directly to the Jive review page:

 

Jive: Jive Platform

 

 

All of us at Jive send you a HUGE thank you for taking the time to share your Jive experience with your peers!

Communities have come a long way since the days of the forum and online bulletin board:

 

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Once considered a simple, low-cost tactic to exchange information online, a community has evolved into a massive, multi-functional deployment that requires a whole new level of sophistication and resources to support it. 

 

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Today's community is core to a brand’s digital initiative and can significantly impact multiple business functions. Like many community managers, you will rejoice for the huge opportunities this shift in strategic importance adds to your profession. But with this massive responsibility comes massive expectations for the success of your community and a positive ROI. If you don’t do your homework up front and map out a comprehensive community strategy and a realistic resource plan, you will find yourself in front of your executive team later down the road explaining why you did not deliver what you promised.

 

In my whitepaper, Get Execs To Say Yes, I discuss how you can prevent this uncomfortable (and career limiting!) scenario. Based on a Jive-sponsored study, I provide you with:

 

 

  • Highlights from the Keys to Community Readiness and Growth study by Leader Networks and CMX.
  • Best practices for launching a successful community
  • Essential steps for building a business case that will get your execs to "yes"

 

Whether you are launching a brand new community or trying to grow your current one, it's time to get the resources your community deserves!

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