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Blogs: Jive Talks

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iStock_000002098925XSmall.jpgOver the past two months, I've been sharing my thoughts on the seven ingredients needed to make a successful social media program.


While this recipe is still being perfected, I wanted to take the opportunity to say that I've loved sharing my insights and look forward to continuing this journey together.


As I begin working on the next batch of blog posts, I want to hear from you!

*What topics would you like me to explore next?

*What insights can we provide on how Jive jives?

*What has been your favorite post? Your least favorite?


In case you are just joining this series, here is a checklist/recap of how you can build a social media program:

Step 1: Define

  • Target Audience
  • Business Objectives
  • Audience Objectives


Step 2: Integrate

  • Social internally – roles, accountability, governance, training
  • Social strategies – align promoted, earned and owned content

Step 3: Listen

  • Brand monitoring and support
  • Product feedback
  • Prospect mining
  • Competitive insights


Step 4: Engage

  • Meaningful content
  • Bridge online and offline

Step 5: Build

  • Strong communities on various social platforms

Step 6: Activate

  • Customers
  • Influencers
  • Partners
  • Employees
  • Fans
  • Prospects


Step 7: Analyze

  • Social metrics (activity, reach, engagement)
  • Business metrics (support, leads)


Look forward to hearing your thoughts!

HiRes.jpgLike most Americans, I'm spending this week reflecting on what I'm most thankful for (and stuffing my face with turkey).  Professionally, the two things I'm most grateful for are 1. an amazing social team (Ryan Rutan Melissa Barker) and 2. the ability to show their value to the organization.


Last week, the entire marketing team at Jive headed to Denver for our 2013 planning sessions.  It was great to get together #IRL, share best practices from across teams, and brainstorm how to make sure next year is the best ever for our company, customers, and employees.


One of the topics of discussion was what are the best ways to measure social media marketing success.  I'm not talking about branded communities, I'm talking about the value of participating on consumer social networks like Facebook.  According to a Forrester, nearly 66% of interactive marketers are NOT currently measuring their social marketing initiatives today.  I think this is a shame!  As an evangelist for all things social, I want to take this opportunity to share how I'm reporting metrics on two levels: social media success and business value.


Let's start with general social media metrics.  Marketers are comfortable evaluating certain types of communications - like emails.  You can track open, read, and click-through rates.  Social also has three core numbers that I look at weekly:


Activity: # of outbound activities Jive publishes on social channels. This metric includes proactive pieces of content, reactive responses, and curated content sent from social channels.  Examples: #YouTube videos, Re-Tweets, Facebook posts, SlideShare presentations, LinkedIn posts


Reach: # of community members we are reaching. Reach is an easy thing to compare to the traditional marketing metric online advertising impressions.  But it also looks at something a bit more concrete - our "current network."  This is our opt-in # for social communications..  Examples: Facebook fans, Twitter followers, blog subscribers, brand/product mentions.

Engagement: # of interactions Jive experiences on social channels. If reach is like impressions in direct marketing, engagement represents click-throughs.  Examples: Facebook comments, Retweets, bit.ly clickthroughs.


[To track all of these metrics, Jive uses Spredfast (www.spredfast.com), a robust social media management platform.]


All of these metrics are really helpful for optimizing our social channels and ensuring we are adding value to the massive number of conversations happening on streams.


The second set of metrics aligns more closely with real business value and includes items like the following:

  • New Business: # of leads, # of marketing qualified leads, cost per lead
  • Loyalty: net promoter score, renewals, additional purchases of social members vs. non.


How do you measure social in your organization? What aspect of social are you most thankful for in 2012?

In our upcoming webcast, hear directly from HP executives how they are innovating with social business software. With the growing adoption of social media and customers "owning" brands, many marketers recognize the importance of being a welcome participant in the conversation. However, gaining status as a thought leader requires marketers to trade opportunities for commercializing their brands in more traditional ways (e.g. mass marketing channels) for opportunities to have fewer, more targeted conversations.  Now marketers are challenged to develop ways to scale these targeted conversations to drive real brand value.


Join us for a discussion with HP's May Petry (VP of Viral Marketing) and John Knightly (VP of Industries and Solutions), and Jive's Elizabeth Brigham (Product Marketing Manager) on how HP is innovating with social collaboration tools to create a thought leadership platform that enables employees, customers, and evangelists to share expertise and discuss the future of enterprise.


Wednesday, November 28 at 11am PT for a webcast on how HP is using social business technology to create a thought leadership platform.


In this webcast, Jive and HP will cover:

  • How social business tools enable valuable discussions
  • How HP used social tools to develop and retain their position as thought leaders
  • Best practices for integrating social into your business initiatives

Reserve your seat here.


Please feel free to submit questions advance in the comments.

Since the relocation of the headquarters from Portland, Oregon to Palo Alto, California in 2011, we have continued to grow rapidly. Last week we announced that we brought Producteev and Meetings.io into the Jive family. In addition to these acquisitions, we have been hiring for a number of new roles. It became apparent that we needed more space to accommodate new employees. Last night, we celebrated the opening of a new Jive office in downtown San Francisco with some of our customers. CEO Tony Zingale talks about the decision to open the new office



Here you can see the outside of the building...



And the entrance...


Walk through lobby and head to the 4th floor, you'll see this beautiful work space...


This sleek, stocked kitchen...



The office had customers and Jivers mingling at the opening...



Tony Zingale gave a toast last night at the opening...




We also had a tweet wall that displayed the conversations about the new office...



A photo booth was a must to capture the moment, one of the highlights... (to see all the photos, be sure to check out our Facebook Album)



We want to thank everyone who attended and look forward to continuing to grow the team. Interested in a career at Jive? Check out our openings on our careers page.


Virtual teams are a necessary evil in the modern enterprise.  As companies grow in complexity, so does the nature of problems.  To staff dedicated personnel for every problem is unrealistic, but to "borrow" time from people working in related areas makes total sense.  It's the over-use, and possibly abuse, of this paradigm that has given virtual teams its stigma. 

Most recently I read How Successful Virtual Teams Collaborate by Keith Ferrazzi on the Harvard Business Review Blog Network, and it got me thinking:

Why is it that I am on more virtual teams than ever before and why am I OK with that!!?!!?!?

As I thought through this conundrum, I came to the realization that for the past 5 years I've been heavily involved in social technologies, and I believe that to make all the difference!


Recruit the Right Talent ... Fast!

The biggest obstacle to successful virtual teams is establishing the right team composition for the task at hand, and doing so in a manner that allows the team to react in-stride with a situation for optimal success.  With social technologies, virtual team organizers can leverage both explicit and implicit details about potential team personnel to determine real subject-matter expertise for any given situation.

  • Explicit details include quantitative insights pulled from user profiles, team affiliations, and self-proclaimed expertise. 
  • Implicit details include qualitative insights pulled from user contributions, topic interests, and 3rd-party acclaimed expertise.

The above paradigm, often referred to as Talent Discovery, may seem exceedingly simple, but it's also quite powerful.    Imagine the efficiency gains that could stem from everyone (not just a select few, or those with operational tenure) having the ability to assemble tactical teams with qualified candidates on-the-fly.  (*pause for affect)

Establish Leadership, Goals & Success Criteria ... Fast!

As the team organizer, you may find it natural to take the reigns and become the team lead; however, is that what's best for the team?  In some cases, organizers might be business owners and the tasks at hand may be purely technical, and vice versa.  With social technologies, organizers have an unprecedented excess of information about their team capabilities, and that information should be leveraged for the best possible outcome.  To reference Keith Ferrazi's article,

Many managers believe that teams collaborate best when the roles of members are flexible but the group has a clear idea of how to get from A to B. But the reverse is actually true, according to a study of more than 50 teams in different industries. That research found that collaboration increased when people had clearly defined roles but were uncertain about how to achieve the team's goals.

As the team organizer, your role should be to outline the problem(s) at-hand, define success outcomes for the team and assign team roles.  Once these are established, social technologies can help the team curate, collaborate, and formalize details based on the collective team feedback, which strengthens the sense of ownership for each team member and should lead to the best use of the team's available talent.

Execute, Communicate & Disband ... Faster!

When it comes to executing on virtual teams, standing weekly meetings are quite common.  Coming together to hear official status updates from team members, where in most cases the team has already learned "unofficially" via the grapevine or gleaned information from email discussion.

Instead, why not use social technologies to avoid the weekly meeting all together?

By opting for a post first, meet second approach with social tools, teams can share status updates online and avoid unnecessary meetings, which gives team members more time to execute on team objectives and, perhaps more importantly, their primary job functionFast forward to the end of the project, where we traditionally see a "long tail" of presentations, face-to-face conversations, and waining team efficiency and purpose.   The most overlooked characteristic of successful virtual teams, is knowing when to stop

Instead, why not use social technologies to communicate deliverables, extend team conversation, and release team members to other initiatives faster.

By objectively looking at your remaining team objectives and comparing that with your on-hand talent, it should be apparent which team members can be released to their primary job functions.  If situations arise where they are needed again, simply leverage social technologies to bring them back into the conversation.  Not only does this quick dismissal give time back, it also provides instant mental closure for team members, which is important given the aforementioned stigma that virtual teams carry.  


How Do You Use Social Technologies with Virtual Teams?

Imagine the power virtual teams could bring to an organization, if it shed the stigma and became a marketplace of opportunity for people to volunteer, not volun-told, participation, showcase their talents, and diversify their work experience.  (*pause for affect)  How have social technologies made an impact on your ability to operate with-in virtual teams?  Perhaps, together we can write the playbook on how every company can use social technologies optimize virtual teams to achieve an infinite number of positive outcomes, while creating endless job growth opportunities for us all!



Mathew Ladd works at Jive Software in the Account Support Department. A bit about Mathew: "I have my undergraduate degree in communications, specializing in marketing and sales, and have a ton of experience writing content for startup companies around Portland.  I'm a philanthropist through and through, and tend to wear my heart on my sleeve.  You can count on me to be honest, forward, and not afraid to speak my mind.  I gather a lot of inspiration from the world around me, and like to share that positivity through my writing."




There’s an upward swing in the online social market throughout a variety of industries.  Making the move to strong online social support is a big step, and having a superb support department is imperative. If you’re new to the social game, that’s cool, too!  Now is a great opportunity to build strong internal docs and practices, increase coworker collaboration, and show the world what you’re all about.  Social media is a goldmine of opportunities; you just have to harness it!


Using the built-in social capabilities of Jive, it’s a snap to create a powerful social business structure that responds to customer inquiries and support questions in a heartbeat. Here are a few simple steps to get your own social support rolling:


  1. Structure it. Take time to develop a structure that meets your company's unique needs.  Every company has their own set of priorities and flare for organizing their community conversation. So, you may have to adapt and grow your initial plans.  Nothing stays the same for too long in this industry, and there is a lot to benefit from by paying attention to new and popular trends of communication. Practice good organization with your groups and spaces in the community, it will help make finding documents so much easier.
  2. Establish a core team. Get staff to help, and create a core team. Using Jive, you can encourage coworkers and staffers to help formulate posts for social content. Be sure to set up specific groups of people who will respond to certain questions based on their responsibilities. Have them either respond directly to question, or forward back to other staff who create a central company voice.  A core team in charge of answering a variety of questions will promote more accurate replies, and reduce the wait time for a well-formulated response.  These are time sensitive, so the faster you can get a response, the better!
  3. Practice it. Once you have developed an effective flow to your group, stick with it. Daily practice is key to making this successful. Keep a positive message, an uplifting persona, and concentrate on being efficient.
  4. Create standard responses. You will want to develop standard responses for different social platforms. Depending on what you support, there are any number of ways to create an effective structure.  Practice, and feel out what works best for your company to make a good solid frame.  Part two of this blog will spend more time on the creation of responses that can be used for the most common questions and concerns that you receive through your online interactions.

These efforts will result in the creation of a conglomerate of all your company's great ideas and responses using a community that is uniquely you. Your social impact will be thriving, and traction gained through online support will be immense. More solid planning leads to proactive action, instead of reactive. Now, riding that social wave doesn't seem so scary, does it? Learn how T-Mobile is providing support through their Jive-powered community in this case study.


What processes or methods have you found effective in providing social support?

Screen Shot 2012-11-05 at 3.39.46 PM.pngAs the leader of this awesome business, every day I have the privilege of meeting entrepreneurs with great innovations.  And with that comes the ability to see opportunities and top talent that will be a rocket booster for our business.


I’m excited to let you know that we’re adding exactly that kind of great talent and technology to the Jive platform.


Today, we announced that we are bringing Meetings.io and Producteev into the Jive family – innovative companies in their respective areas of real-time communication technology (RTC) and cloud-based social task management. And what’s so exciting is that both companies already have several thousand customers around the world who have experienced what we already know - that social task management and RTC make work more productive, accountable and personal, just like Jive.


For those that are just getting to know these companies, Meeting.io’s RTC platform allows people to use video and chat connections by simply clicking a link.  What I love about it is that work gets that much more personal and moves that much faster. When I can simply call up a session without hassle and talk to someone to solve a problem in real time, I know I’m much more efficient, personal and frankly, better.


Producteev similarly makes work that much more productive by letting people collaborate together on tasks and projects on any device. If you’re like me, being able to turn real work into actual work streams as easily on my iPad and iPhone as I can on my desk is really valuable.


By integrating Meetings.io and Producteev into Jive, we will take a giant leap forward in making work collaboration much better. Who wouldn’t want these services that allow all of us to focus on what matters at work.


And the other great news is that both companies will continue to offer their services to their customers in their current form as standalone products, while we bring them into the Jive platform.


I’m so excited to welcome the extremely talented Meetings.io and Producteev teams to Jive because I am certain they will help us pursue our next generation platform and help our customers continue to change the way work gets done.


Learn more about these announcements and hear directly from Denis, Meetings.io founder and Ilan, Producteev founder. I look forward to your feedback and comments to this news and anything else on your mind.


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Jennifer Kelley (Jenn) is a Senior Strategy Consultant on the Jive Professional Services team.  In this capacity, she works closely with Jive customers to apply successful practices and define their roadmap to social business success.  Part coach, part tour guide and part cheerleader, Jenn helps guide companies as they establish and execute strategies to engage their employees, customers and partners and deliver business value.   Jenn brings perspective from an extensive and varied background in digital strategy and user experience design consulting. In this piece, Jennifer Kelley explains how to determine how many advocates you need:

As you'll hear from many of our Jive champions, an effective advocate program is a cornerstone of a successful launch strategy (for your internal community*). Your advocates will provide powerful examples, act as role models and mentors, evangelize your community and collaboration goals, and generally help supercharge adoption.   I wanted to tackle one of the most immediate questions customers raise around advocates: How many will I need?


Like with many aspects of social business strategy, while we'd love to be able to say "14" or "500," there isn't a tidy one-size-fits-all answer when it comes to a desired quantity of advocates.  The reality is the more the better. In many cases when an enterprise struggles with initial adoption, it starts from having too small of an advocate pool (and/or one that is not sufficiently empowered).  Here are a few additional rules of thumb to keep top of mind as you start recruiting your volunteer army of advocates:


  • Cast a wide net. While a percentage doesn't scale to large enterprise communities, for a smaller community we'd encourage aiming for 5-10% of your launch base.how many.jpg
  • Represent diversity. Make sure your team of advocates reflects and represents the diversity of your employee base. Remember, people will look for and gravitate toward “someone like me” as a model to follow.  So these need to be individuals with whom your other employees can readily identify – not just a homogenous group of early adopters who are enthusiastic but whose behaviors may not resonate across your broader employee population.  Take the time to recruit and enable individuals from across your different divisions/departments, job functions, demographics, seniority levels and even tenure in the company.
  • Build in redundancy. You should expect some variability in the level of commitment and performance of your initial advocates. Some will emerge as natural, proactive leaders but others will falter due to other workload commitments or competing projects. Don't put all of your eggs in one basket!
  • Set clear priorities. While you want to think big, you also need to set yourself up to be successful if you are working with limited resources.  Focus on your initial or primary member segments and use cases first and then you can look to phase in other groups as you go forward. For information on empowering your advocates, check out 7 Steps to Empowering Your Natural Advocates.
  • Replenish and renew.  Rather than a stable or finite team, think of your advocates as a continuous pipeline that we want to maintain.  Expect some turnover as people shift focus or get pulled onto other things and welcome the new energy and enthusiasm from new advocates.  Watch your community activity to see leaders emerge organically, ask your existing advocates to identify other potential advocates and encourage candidates to self-identify through your community.  Make sure to encourage new advocates to self-identify.
  • Make specific asks. Be sure to make specific asks of your advocates. And plan to enable and reward/recognize in any way possible for their efforts!  That should also help with your recruiting efforts.


As you work on building advocacy, be sure to download this whitepaper 6 Secrets of Solid Social Business Deployments.

What obstacles have you run into in building advocacy?




Curtis Gross is the Senior Technology Marketing Manager at Jive Software. In this piece, Curtis explains the what, why, and how of implementing Gamification in your organization.




Football, Basketball, Soccer/Futbol, Mario Brothers, Dark Souls*, Call of Duty**,  WoW***.


All are games, all are arguably as difficult and require as much 'work' as actual work.  So, why do people flock to games?  Why will someone spend 40 hours at work, then go home to spend more time playing games?  And why are people motivated to train for a marathon in their off time that costs them money to enter?


Games have a certain mix of challenge, reward and mental satisfaction that drives people. How can we harness the best parts of games and apply it elsewhere?


What is Gamification?gamification.jpg

Gamification is the application of game logic, theory and design to improve work processes and incent behavior.  It is the understanding of why people enjoy and play competitive games like golf, soccer, basketball and video games, all of which are arguably more difficult that working in a spreadsheet all day.  People choose to play difficult games because of the challenge. Gamification is not the application of badges, cartoons and leader boards to make your job more like Farmville or Angry Birds.  Gamification is looking at those games and finding what draws people to play them, to return to them day after day, to understand the satisfaction that comes from playing a game.


53% of American Adults older than 18 play video games, BUT be aware that 97% of teens play video games according to the Pew / Internet study.  It is worth noting that these are just the numbers for VIDEO games. What about other traditional games (e.g., board games)?  Bet it is 100%!  It is time to start thinking about how to change the way we work, dramatically.


What are some common game elements?

Not every game includes all the different ways to get people engaged. If you understand that different people react better / worse to different game logic, you can mix and match the elements to create an environment that engages a larger audience.  Some examples of game elements:

  • Social Connections
  • Missions
  • Competitions
  • Rewards (badges, goods)
  • Reputation (status, levels)
  • Leaderboards
  • Visibility into Success
  • Challenges


In my opinion there is one hard requirement to make any gamified workplace strategy a success: Social Connections.  People like to show others their success, compete with other people, see how others have accomplished similar goals - and want to learn from other successful people.  The most successful games that managed to break outside of just 'hardcore gamers' are connected in at least one way to other people.  Words With Friends, Farmville and Draw Something all leveraged social connections with friends to expand into casual gaming territory.


With social being the glue that holds Gamifiication together it is a good thing Jive provides a social platform!


How can Gamification be applied to work and social communities?


  • Increased Adoption - Imagine if you could see every positive action your coworkers are taking to earn rewards.  People would start to follow and adopt the practices of those that are the most successful.  This is possible in the software world through tracking activity, its quality, and making it visible to everyone. This allows people to learn from success and encourages people to keep coming back for more.
  • Training - Let's say that you are using a brand new set of software, one that only starts with a limited set of functionality.  As you learn and use that functionality correctly new functionality is unlocked.  Games use the idea of 'unlocking' to slowly release more advanced concepts the longer you play. Through leveraging this idea, users will no longer be overwhelmed with the full platform from day one. This also means no manual or training webcast is necessary for your users.  You can promote when users have completed training to their friends, which increases the chance that those friends will complete the training in order to 'keep up'.
  • Fostering User Connections -  First day at work?  What if you're given access to a Jive instance with a list of people with the same hobbies, experiences, and likes as you.  Wouldn't it be nice to be in the company of friends with the same objectives?  Game logic says everyone needs better visibility into what others like and promotes people to form teams of similar users to incent them to stay engaged.
  • Sustaining Community Engagement - A user completes a difficult task, what is next on the list?  If the task is the same level of difficulty, the user will most likely not stay motivated to participate.  If it a similar task - but a little bit more difficult, it becomes a new challenge.  Constantly upping the difficulty means your employees will never be bored.  It is essential to create new and exciting challenges or missions for your users to keep their interest.


Make work more fun and engaging, but don't make work a game.

Gamification of work means that those repetitive tasks you do every day may actually pay off with some sort of accomplishment, a finale, reputation and rewards.  Every task needs a goal and gamification can help.  Employees can have clear goals, be challenged and rewarded for their work.  My challenge to you: make work more fun with Jive!

* Hardest, most rewarding video game I have played in the last 10 years.

** Battlefield series is better

*** Never played - worried I would get addicted.

How have you used Gamification to incent participation at work?

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Elizabeth Brigham is a Product Marketing Manager at Jive Software, overseeing the Social Marketing and Sales Solution. Her passion lies in providing fellow marketers and sales practitioners a better way to get work done, beat the competition to market and close sales faster. Prior to Jive, Elizabeth was a Manager of Product Management at Walt Disney Parks and Resorts Online where she managed content and commerce strategy for the Parks and Resorts portfolio of brands. She began her career at McMaster-Carr Supply Company managing call center teams, domestic and international sales operations, supply chain logistics, and sales software development. Elizabeth earned her BA in English Literature from Davidson College and an MBA from the Ross School of Business at the University of Michigan. In this piece, Elizabeth explains how to engage sales with competitive learning:


With JiveWorld past us and Halloween imminent, many of us are knee-deep preparing for a big kick off to 2013. As a product marketer, I'm thinking about themes, goals and best practices to prepare for our annual Sales Kick Off event coming in January. More specifically, I'm working with my team to brainstorm strategies and tactics around the 4 E's - Engage, Educate, Energize, and Extend - adding those to our marketing suitcase of the 4 P's and C's. When I think about the 4 E's of Sales Kick Off, here are the main tenets that I keep in mind:

  • Engage
    • Get buy-in and collaboration from marketing and sales to develop the kick off eventgia.png
    • Put together an agenda and content that will excite the sales team; keep it as short as possible while still achieving main goals
    • Think about "virtual" kick off opportunities for globally distributed teams
    • Figure out a way to bring in key partners/channels so they hear the same message as the rest of the sales team
  • Educate
    • Ensure all new product information is conveyed in an easily digestible format; include specific benefits and talking points that sales can use immediately
    • Reinforce learning through different channels - video, documents, discussions, etc
    • Connect sales to the appropriate product marketing SMEs
  • Energize
    • Make it fun; rally the troops; send them out with guns blazing
    • Share quotas, incentives and other comp plans
    • Present awards, recognize achievements
  • Extend
    • Develop ways to make sales kick off into a year-round activity/state of mind
    • Make all materials available and easy to access for sales post-event
    • Get sales ramped up as quickly as possible to close business faster
    • Shorten sales cycles by ensuring questions from sales kick off get answered and schedule follow ups as necessary


Over the next few weeks, I'll be sharing video interviews from our Jive experts on how they use Jive to deliver on the goals outlined above.


I want to hear how you're preparing for Sales Kick Off! What are your best practices for getting sales engaged in 2013?

  • I am a member of six airline customer loyalty programs, but I would only recommend one to my friends (appreciate the great service, Jet Blue).
  • I have at least 14 frequent buyer cards shoved in my wallet, but I only visit one establishment enough to make it worth it (Nom Nom, Monkey's Nest).
  • I've "liked" 243 brands on Facebook, but I only engage with a few of them (I regularly share posts from ACL Live since I love music).
  • I've used dozens of enterprise apps, but only loved one so much that I decided to go work there (thank goodness for Jive).


iStock_000021690483XSmall.jpgMy point - building and recognizing true loyalty is hard. Sometimes social managers assume that by giving away the latest tech toy or, let's be honest, Apple product, they will build loyalty.  However, in order to be successful, it's necessary to build meaningful relationships with your loyal influencers. But what does this mean? 

A lot of people have debated the meaning of "loyalty," "satisfaction," and "influencer," so I'm not going to go down that route.  Instead, I will share 5 tips for moving away from being just another mass marketer on social to delighting your customers, employees, partners and fans.

1. Activate  You have to make it easy for people to share your content in a meaningful way.  Much like right-rail ads, people have become accustomed (a.k.a. now gloss over) social sharing buttons on websites.  However, when you build a meaningful or unique experience, they will want to share that with their network. For example, for a recent campaign, we created a Facebook application that asked, "What Type of Office Hero Are You?" After answering a few simple questions, users got an avatar that they could share with their social networks. What's even more interesting is that when people shared that information, I could see who shared, what channel they used, and how many people clicked on the link. In essence, I could track loyalty to the application and influencer. Plus, we gave our customers an exciting experience.

2. Reward  Building a good relationship with influencers is more than just increasing word-of-mouth-marketing.  It's important to also reward people.  For Jive's recent user conference, we created a series of online games for attendees.  We understood that people attending the conference are some of our most loyal customers; therefore, by doing online games, they could earn their share and be motivated by limited edition badges and prizes.  More than 10% of conference attendees completed the full game, and because several of the activities tied to social media goals (i.e., follow us on Twitter), we were able to increase our social reach among qualified people.

3. Recognize  Don't assume it's all about the #bling. Customers aren't always looking for a t-shirt or gift card. They are actually trying to build a better connection with you.  We regularly spotlight Real Office Heroes - a.k.a. customers who are pioneering social business at their organization. When we spotlight a user, we do a brief three-question blog post with them that is featured on our community, share the post on our social channels, have them show-up as the cover photo on our corporate Facebook cover image, etc.  Here is an example of a blog series highlighting customers: Real Office Hero Spotlight: Tracy Maurer, UBM

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Weekly, we also do #ThursdayThanks on Twitter, highlighting community members that said nice things about the brand or our products that week. This is an idea we got from Emilie Kopp at National Instruments:

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4. Amplify  Once you've gotten people talking, it's time to amplify their voices.  As seen by the examples below, we've taken customer-generated social content and turned it into conversations starters on other platforms. For example, when we recently sent Jive-branded boxing gloves to attendees of last year's user conference.  Enthusiastically, people shared tweets and pictures of their gloves. We then used that user-generated content on this year's conference website and on our official social channels.

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5. Look Inside  You don't have to look far to find advocates.  At Jive, we've done a series of employee video interviews.  The subjects are nominated by their fellow employees, and informally discuss how they use social business tools to get their jobs done.  We've featured people from various departments, including support, human resources, engineering, and product marketing.These YouTube videos allow us to:

  • recognize our best assets (our employees)
  • teach people about our software
  • generate awareness for the company
  • and even help us obtain new leads (true story - one video turned into a major deal)!


How do you build valuable relationships with loyal influencers?  Comment below.

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We have truly amazing customers. This year we had a record number of customers apply for a Jive Award and want to thank them for taking the time to share their success stories. It was a tough choice, and we are pleased to recognized six unstoppable customers who have really taken their use of Jive to a new level. I'd like to take this opportunity to tell you about these customers and why they were selected as winners for their respective categories:

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Health-Fitness started using Jive for Teams to connect remote employees who felt disconnected from corporate. Jive allowed them to link up program managers with the company and global colleagues, improving communication, collaboration, and a sense of togetherness. In fact, our esteemed panel of judges went as far as to say that, "They exemplify why Jive created 'Jive for Teams'."


Screen Shot 2012-10-11 at 5.20.16 PM.pngEngaging Employees

When it came to employee engagement, creative agency Millward Brown achieved a remarkable 86% adoption in their first five months, which enabled the company to attract new business, solve challenging problems faster, and build thought leadership through expertise location. Millward Brown has 84 Champions worldwide driving their transformation. Today, employees across 88 offices in 58 countries collaborate on a daily basis. The judges characterized their use of Jive as a, "Impressive, flawless implementation. Essence of what social is about." I couldn't agree more.

Engaging CustomersScreen Shot 2012-10-11 at 5.20.39 PM.png

For engaging customers, two companies topped the list and the judges couldn’t pick just one deserving winner. So we called it a tie between Verizon and Premier Farnell. Both of these companies have such unique and successful stories, they each deserved to win.

Verizon migrated off a previous Lithium community, where registrations for their community peaked at 150,000 users after a few years. After their migration to Jive, their customer community skyrocketed to over 1.7 million customers in the first six months.   With this huge active new community, they were able to resolve over 10,000 customer inquiries within the community. One judge even noted that, "I experienced their solution as a customer and it saved me!"

Screen Shot 2012-10-11 at 5.21.06 PM.pngOur other winner, Premier Farnell, leveraged the power of their 115,000 registered community members to help acquire and engage net new customers. They experienced an astounding growth rate of 600,000 in monthly visits from 30 countries, which represents a 200% annual growth rate. In addition to a growing their business by leveraging their community, Premier Farnell has significantly improved customer loyalty and brand reputation through their consistent and authentic engagement strategy. One of our judges observed that this is an "Interesting use of social commerce. They are a trendsetter for their competition to follow."

New Way to LeadScreen Shot 2012-10-11 at 5.21.15 PM.png

Jive is all about changing the way work gets done. John Stepper, from Deutsche Bank, embodies this ideal by inspiring his peers and other financial services companies on how they can improve their bottom line through the use of social business technologies. Deutsche Bank was able to de-commission six separate tools, dozens of websites, and countless antiquated systems that were formerly used to store and share content. The company managed to dramatically reduce costs by empowering its employees with the information they need through Jive, eliminating waste and generating value. Our judges said, "They really showed that there is a different way to lead the company through the use of Jive." One judge remarked that John Stepper is "…an industry role model. He has hosted meetups for his peers, speaks at industry events, and manages a thought provoking blog around the value of collaboration."

New Way to Win

Our judges selected PwC for the winner of this final category because of how the company mastered the use of Jive for employees, customers and partners. PwC aligned 180,000 people throughout 156 countries with their usage of their Jive community, Spark. With each new territory leader, they are able to immediately engage and connect with employees worldwide. The judges put it perfectly when they said, "They are a beacon for uncovering true business value! Citing just a single example of how PwC improved the ability to deliver quality proposals in half the amount of time than before using Jive!"

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We are really thankful to everyone who was able to attend JiveWorld and our unstoppable customers worldwide. What do you think it will take to win a Jive Award in 2013?


JiveWorld12 is here!

As the social media manager at Jive, I know our social ecosystem would not be complete without your help.  We appreciate the thoughtfulness and ingenuity in everything you do. To make it easier for you to get social this week, I've compiled a list of activities.

Have a compelling success story, or a funny photo from the show? We would love for you to share it!


Here are the major ways to get involved:


The JiveWorld12 Challenge:  https://community.jivesoftware.com/community/jiveworld

Be sure to take the JiveWorld2012 Challenges!  We are doing a series of games, and you can earn some awesome prizes and new Jive Community badges.



Daily, we will be posting the don't miss activities and onsite videos.  It's also a great way to network before you get to Vegas or stay tuned in if you can't make the show.

Twitter: @jivesoftware, @jiveworld, @jiveofficehero, #jw12,  #jiveon

We’ll be streaming mentions of #jw12 on larger than life monitors during JiveWorld. If you tweet and use the #jw12 hashtag, your tweet will be displayed for the entire conference to see.


Facebook:  www.facebook.com/fans.of.jive

Connect with a community of fellow #socbiz superstars and participate in fun activities.  I'm dying to know WHICH OFFICE HERO ARE YOU? (Jive Software - Palo Alto, CA - Internet/Software - Office Hero | Facebook)

Instagram and the Mobile Photo Contest:  @jivesoftware #jw12

Capture all your greatest moments using your smart phone, uploading to Instagram or the JiveWorld mobile app, and show off that unique artistic side for a chance to win some cool SWAG.

YouTube: www.youtube.com/jivesoftware, #jw12, #jiveworld, #jiveofficehero

Can't make it this year? Don't worry. We’ll be capturing clips of our customers and speakers throughout the event and posting them live. If you're onsite andcapture some of your own videos, remember to use the hashtags above when you share them.


LinkedIn: Jive Software Group Jive Software | LinkedIn

Join our LinkedIn group and stay connected to the people you meet IRL.

Google+:  @jivesoftware, #jw12

Share with your circles, give them the gift of Jive.  Leave no stone unturned.


Help us spread the word about JiveWorld12, make some industry history, and keep setting the social trend.  I look forward to seeing you in Las Vegas, and please let me know if you have any questions.

iStock_000017197148XSmall.jpgLike most kids, I loved LEGO.  I would spend hours building everything from a space shuttle to a house for my chihuahua (true story).


As an adult, building a community has that same sense of awesomeness.


Here is a list of the top 7 things LEGO taught me about building a quality community.


Accessibility. You can find LEGO building blocks anywhere (especially stuffed between the couch cushions at my cousin's house).  Social business needs to be the same.  A strong enterprise community should span internally and externally, across departments, geographies, and devices.


Usability. Unlike Ikea furniture, anybody can pick up a few LEGO blocks, stick them together, and build something amazing.  A good community should make it easy for members to go from a newbie to expert in record time, with engaging tutorials and introductory tours.


Fun. LEGO allows people spend hours being creative. Enterprise communities should engage users.  With recent improvements in areas like gamficiation, this becomes a lot easier.


Beneficial. LEGOs are more than just an entertaining toy. By playing with LEGOs, kids learn things like simple mechanics. The same should ring true for your community - members should learn through building and sharing.


Next Generational. LEGO has evolved its product offerings. In a previous role, I got to help launch the LEGO Mindstorms NXT. This flavor of LEGO allows you to build and program robots - a far advancement from the standard building blocks.  A good community will also adopt next-generation technologies, such as enterprise applications, social search engines that knows what you're looking for and find it fast, and adaptive social intelligence to provide more personalized, relevant results.

Versatile. By buying a single set of LEGOs you can make several different creations. One day, you'll build a log cabin and the next day a castle.  Building a community is similar. With an investment in one strong social business platform, like Jive, you can build a variety of vibrant communities for areas like customer support, sales and marketing, social intranet, etc.


Leader.  Every box of LEGOs comes with one of those cool little, plastic people. Like those guys, it's key to have a community manager, who can serve as the front-man. Altimeter Research’s Jeremiah Owyang studied community manager job descriptions from 16 different organizations and found four key elements: community advocacy, brand evangelism, savvy communication skills and editorial planning, and liaising between internal decision makers and community members.  One of my mentors was Jake McKee, who served on the front lines of community management for LEGO. Check him out Jake McKee | LinkedIn.


While building a community might not feel like child's play, just remember that it can be fun and the hard work will pay off in the end.


Now, if I can only get my hair to stay as perfect as the LEGO girl's....

HiRes.jpegLeading analyst firm Gartner named Jive a Social Software and CRM Leader in the 2012 Magic Quadrant Reports.


We could not have achieved this milestone without YOU - our customers, partners and employees who are helping us drive the new way to business. I’d like to thank everyone who has contributed to our success. We look forward to stepping it up to an even bigger level as we continue to improve our products and services to help you grow your business.


Here are some of the details behind this achievement:


We are a Leader in the two Gartner Magic Quadrants covering the social business software market:  Social Software in the Workplace and Social CRM. (For those of you paying close attention the Magic Quadrant for Externally Facing Social Software has been collapsed into Social Software in the Workplace). Gartner positions vendors in the "Leaders" quadrant based on completeness of vision and their ability to execute on that vision.

Complimentary copies of these reports can be downloaded.


We feel this recognition from Gartner is a testament of the strength and leadership of our social business platform. And we are just getting started. We are constantly looking at every aspect of our business and will continue to innovate and invest in creating the best products in the market. Just as consumer social technologies are changing the way we live, Jive is building social business software to transform the way we work.  I look forward to sharing our future visions with you at JiveWorld12.

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