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Register for the #1 Social Business Conference Today!

If there's one thing every company can rally around, it is the need to increase their Marketing and Sales effectiveness.  At JiveWorld12, we have an entire track assembled by elizabeth.brigham and Adam Mertz that focuses on using the Jive social business platform to do just that!  Come and listen to our amazing array of customer and partner presentations and learn proven ways to get maximum results!


Here's a quick look at this year's Marketing & Sales track for JiveWorld12:

 

Track 3: Unreal:  Marketing & Sales

Instead of butting heads, Marketing and Sales can now use Social Business Software to to their mutual advantage.  Marketers can instantly connect their most loyal customers with key prospects across the social web to drive brand awareness, lead generation, search engine rankings, and competitive differentiation. Sales can crowdsource answers in real time and get the support of the entire company behind each and every deal. This track features customers who are leveraging Jive to drive marketing and sales performance to the next level.  This track will focus on best practices, techniques, and strategies marketers and sales teams have implemented using Jive to strengthen their brands, increase sales and influence their markets

 

PresentationSpeaker(s)

October 10, 2012 - Session #1

Getting Past the Fear:  Engaging Customers in Financial Services

Wells Fargo

Speaker(s): Nathan Coles, Darius Miranda

Nathan Coles

October 10, 2012 - Session #2

Engaged Community Members = Renewing Clients

Eloqua

Speaker(s): Heather Foeh

Heather Foeh

October 10, 2012 - Session #3

Launching a Community Advocate Program:  Its Impact on Brand, Sentiment, and Customer Conversion

HomeAway

Speaker(s)Meredith Maspero, Kristen Keys

Meredith MasperoKristen Keys

October 10, 2012 - Session #4

Closing the Sale Faster & More Efficiently: Good Technology's Sales Enablement Strategy with Jive

Good Technology

Speaker:  Brian Carr

Brian Carr

October 11, 2012 - Session #5

Unexpecting the Expected:  Changing Behavior and Driving Engagement in an Online Community with SAP & Jive 5.0

SAP

Speaker(s)Gail Moody-Byrd

Gail Moody-Byrd

October 11, 2012 - Session #6

"Social Sales" Embedded in Devoteam Business Strategy

Devoteam

Speaker(s): Elise Bruchet, Marine Poncet

Elise BruchetMarine Poncet

October 11, 2012 - Session #7

Jive Apps:  Making Your Key Marketing & Sales Application Jive in Jive

HEDLOC - Bruno Pisano

INXPO - Chris Meyer

Bruno PisanoChris Meyer

October 11, 2012 - Session #8

Ringside with the Experts

Gino Rossi - Quest Software

Alyssa Rosengarden - Critical Mass

Gary Graeff - Steelcase

Marine Poncet - Devoteam

Gino RossiAlyssa Rosengarden
Gary GraeffMarine Poncet

 

For more information about JiveWorld12 or this track, please see:

I would like to announce my official resignation from the social enterprise app skeptics' club. For a long time I considered the business case for social networking in a corporate environment dubious at best. I just didn't see the return on investment.  But then I actually talked to some Jive users, all of whom claimed measurable gains from these tools in a variety of areas. Here are five ways they derive value from socialized business, beyond increasing collaboration.


Augment Communication Transparency, Efficiency and Accountability

PerkStreet Financial COO Jason Henrichs recently said he most enjoys the increased oversight that comes with social enterprise apps. Since all conversations are on the platform rather than trapped in someone’s inbox, management has a continuous view into the team’s progress. This also prevents work duplication and redundancies because everyone is literally on the same page. Also, since users can easily rope others into the conversation with the "@" and other shortcuts, users reported drastically reduced emails, meetings and inter-office calls. FlexJobs founder and CEO Sara Sutton also said  her social enterprise apps better fit communication into your workflow.

“Instead of emails that feel like you have to respond immediately, putting it on [Jive] ensures that only [staff] who have the time to check out the job will do so,” she says.


Streamline Project Management

Software developers at PerkStreet Financial also use socialized enterprise apps to facilitate scrum meetings, a key component of the agile software development methodology. Rather than hold their daily morning standup meetings in person, each member of the 37-person team posts “what I did yesterday,” “what I will do today” and “barriers to moving forward” using the hashtag #scrum.  The tag allows users to quickly see what everyone is working on and chime in when appropriate. With Jive, users can also employ shortcuts such as an “!” to pull information into the thread from CRM and other enterprise systems.


Find Experts Faster

Jive surveys show sales win rates increase an average of 23 percent, and time to find experts falls 34 percent.

Centerstance Inc. Managing Partner Greg Lueck says these platforms help his sales staff answer deal-specific questions expeditiously. He recalled one situation where a partner needed someone certified in Cast Iron software integration who spoke Mandarin. The resource manager working with the partner posted the query in Centerstance’s news feed.

“They had an answer within 30 seconds… in Mandarin,” Lueck remembers. In this and similar scenarios, the employee would have otherwise “relied on a central repository of all company’s experience that is located in one person’s head, or nowhere at all.”


Better Leverage Information and Insights

Social enterprise vendors have invested heavily in social and adaptive intelligence. These sophisticated algorithms suggest articles, files and experts based on the user’s position, connections, group memberships and resources they’ve previously accessed.

“Imagine you have 10,000 people in an enterprise. Sales materials, RFPs are constantly flowing through system… Jive makes the most of this information by channeling it to the right people,”
according to Jive Product Marketing Director Tim Zonca.

 

Generate More, Better Ideas

Jive provides several means for employees to contribute ideas–from responding to queries and surveys, to posting ideas in a group discussion threads. Users receive gratification when co-workers and leadership “like” their contribution. Then, they are continually rewarded as they watch project teams bring the idea to fruition.


Is Your Company Socialized?

From what I’ve learned, the question is no longer if socialized business will become the norm, but when. How do you derive value from social enterprise apps? Join the conversation with a comment here.

 

Ashley Furness is a Market Analyst for Software Advice. She conducts expert research and runs the company’s CRM blog. Her professional experience spans journalism, sales, advertising and SEO marketing. She’s a seasoned writer having produced copy forNew York Times-owned North Bay Business Journal and theAustin Business Journal, among other publications. You can follow her @CRMAdvice on Twitter.

If businesses are based on relationships, and relationships are based on communication, then businesses are based on communication. Your standard equation If A=B, and B=C, then A=C.


2012-07-30_1438.png

There has been a monumental shift in business infrastructure and business communications. The seemingly outdated saying that everything is "global" has now turned into everything is "social."

 

This shift should not be daunting for the business world - but rather an opportunity for businesses to change what was the natural order of things in their favor.

 

Social Business Software is about using online communities to establish better relationships and communications among employees, partners, and customers alike. Taking business relationships, communications, associated content and processes and keeping them in a central location online will streamline the way business is done.

 


As Tim Zonca, Director of Product Marketing at Jive, put it:

"Technology has changed the way businesses communicate with their employees and customers. Email became the essential business tool in the 1980s, but we are now living in a world where people want to communicate and share on social networks such as Facebook, Twitter and LinkedIn. Therefore, businesses need a new way for their employees to talk to each other and their customers. This is where social business software comes in."


Social Business Software has the potential to have a huge impact on the way people work and how businesses operate.


Since I joined Jive this summer, I've identified 6 ways that Social Business Software has improved the way employees work:

  1. Allows employees to collaborate daily at lowered costs.
  2. Eliminates distance barriers. For example, my manager works in Austin and I work in Palo Alto.
  3. Fosters open and natural communication, that mirrors the way people converse in face-to-face conversation.
  4. Enriches project work by making it easier to leverage cross-team participation.
  5. Encourages the sharing of institutional knowledge, content, and thought leadership.
  6. Leverages the greater scope and scale of the web to help employees strengthen bonds with suppliers, customers, partners and other employees.

 

There isn't a "one-size fits all" solution for all companies. However, I've seen that successful companies carefully prioritize and choose solutions that immediately address business needs, harness the company culture, and break down communication barriers.

 

Now is the time: Become an Office Hero and slay the status quo! It will be the best thing you've ever done for your company.


Dont forget to register now for Early Bird Pricing, promotion ends July 31!


Tired of watching presentations and waiting for your chance to ask the tough questions?  If so, Ringside with the Experts is a group networking event for you!  In this series, we break down traditional conference norms and open the doors wide open for conversation on the topics that mean the most to you.  Engage in real conversation with some of the industries leading social business practitioners and share thoughts on how to become the next big social business success story.

 

Come see first-hand why attendees proclaim that JiveWorld is the world's best social business user conference on the planet.  Take a peak at some of our ringside JiveWorld12 experts thus far:

 

TrackRingside Experts

Social Intranet

Speaker(s):

Allison Doherty - Deutsche Bank

Andrew Kratz - Social Edge Consulting


Allison DohertyAndrew Kratz

Customer Service

Speaker(s):

Heather Foeh - Eloqua

Kelly Jo Horton - Marketo

Deirdre Walsh - Jive Software

Heather FoehKelly Jo HortonDeirdre Walsh

Marketing & Sales

Speaker(s):

Gino Rossi - Quest Software

Alyssa Rosengarden - Critical Mass

Gary Graeff - Steelcase

Gino RossiAlyssa RosengardenGary Graeff

Advanced Community Management

Speaker(s):

Chris Diehl - Jive Software

Christy Zurcher - Premier Farnell

Elise Bruchet - Devoteam

Chris DiehlChristy ZurcherElise Bruchet

Strategy

Speaker(s):

John Toker - Jive Software

Corey Mathews - Jive Software

Carrie Gilbert - Jive Software

John TokerCorey MathewsCarrie Gilbert

Developer

Speaker(s):

Brian Shoemaker - Thomson Reuters

Ryan Rutan - Jive Software

Emily Harsh - Jive Software

Brian ShoemakerRyan RutanEmily Harsh

Architect

Speaker(s):

David Montgomery - Jive Software

Aron Racho - Jive Software

Jussi Heikkola - Jive Software

David MontgomeryAron RachoJussi Heikkola

Products

Speaker(s):

Josh Richau - Jive Software

Olivia Teich - Jive Software

Oudi Antebi - Jive Software

Josh RichauOlivia TeichOudi Antebi

 

For more information about JiveWorld12 or this program, please see:

Start your legacy and become the office hero ...  Try Jive Today!

Disorder.  Chaos.  Pandemonium.  On the surface, these words resonate better with a battle royal than the corporate world.  Yet, with a closer look we find more in common than expected. Consider the following scenarios and evaluate against your company:

  • Disorder :  Pervasive information and personnel silos throughout the enterprise?
  • Chaos :  Miscommunication, challenges with project messaging and staying in-sync with employees and colleagues?
  • Pandemonium : Trouble chasing down problems, finding quality solutions and building reliable customer relationships?

If any of these ring true, chances are you're not the only one who notices!

 

What if work could be different?  What if disorder gave way to collaboration?  What if chaos transformed into efficiency? What if from the ashes of pandemonium, arose elegance and innovation?   What if your legacy could make all the difference?

 

Your legacy won't be measured by the words in a performance evaluation or the size of your office.

 

It will be measured by how you changed a culture and the lives you touched.  By the risks you were willing to take and the foresight of your ideas.  By how you made people more productive by making them care more and work smarter.  By how you broke down the barriers that were created by titles, levels and cubicle walls.  By how you opened the direction of your business to everyone.

 

Your legacy will be judged on what you leave behind.  So that even when you're gone, they'll still talk about the day you gave them Jive!

 

Share your Office Hero stories on Facebook or join the #OfficeHero conversation with @JiveOfficeHero.

Dont forget to register now for Early Bird Pricing, promotion ends July 31!


BootCamp12:  A FREE Taste of JiveWorld

Interested in social business, but struggling with the pitch?  Unable to get your management or stakeholders on board?  Attend BootCamp12 and learn from Jive and our customers what it takes to get to Yes!

Register Today!

Well she's done it again! Gia Lyons, Sr. Strategic Advisor at Jive has designed a track that will sharpen your management skills and advance your community to a whole new level of awesomeness. With the help of our Jive Champions, this track will be an exceptional source of advanced tips and techniques told to you by those who've lived them. Who knows, maybe next year ... your name will be among this all-star cast!


Here's a quick look at this year's Advanced Community Management track for JiveWorld12:

 

Advanced Community Management

 

You've got a successful, established one-year-plus community, and you're looking for something new... something cool. Something to liven up your management skills and advance your community to a new level of awesomeness.  Attend this interactive track to jam with Jive Champions -- our premier customers. They'll help sharpen your skills through a mix of traditional and ignite-style presentations, and get you well on your way to the next level.

 

PresentationSpeaker(s)

October 10, 2012 - Session #1

The Path to a Fully Socialized Business

The Community Roundtable

Speaker(s): Rachel Happe

Rachel Happe

October 10, 2012 - Session #2

Transforming Customer and Partner Engagement Through Employee Engagement

NetApp

Speaker(s): Tracy Hansen

Tracy Hansen

October 10, 2012 - Session #3

Ignite Jive Session #1

Speaker(s):

UBM - Ted Hopton

HP ArcSight - Trisha Liu

Jive - Troy Gardella

EMC - Jerry Silver

Liberty Mutual - Ellen Clancy

CSC - Gary Lungarini

Ted HoptonTrisha LiuTroy GardellaJerry SilverEllen ClancyGary Lungarini

October 10, 2012 - Session #4

Jive Community Manager Features

Jive

Speaker(s): Karl Rumelhart

Karl Rumelhart

October 11, 2012 - Session #5

Transforming Event and Customer Relationship Marketing with Social

CSC

Speaker(s)Claire Flanagan

Claire Flanagan

October 11, 2012 - Session #6

Ignite Jive Session #2

Speaker(s):

T-Mobile - Will Rose

Alcatel-Lucent - Mike Yeomans

Saint-Gobain - Bart Schutte

NetApp - John Summers

National Instruments - Emilie Kopp

Hitachi Data Systems - Jeff Maaks

Will RoseMike YeomansBart SchutteJohn SummersEmilie KoppJeff Maaks

October 11, 2012 - Session #7

Jive Community Manager Features

Jive Software

Speaker(s): Karl Rumelhart

Karl Rumelhart

October 11, 2012 - Session #8

Ringside with the Experts

Stay tuned for more information about this session!

 

For more information about JiveWorld12 or this track, please see:

Dont forget to register now for Early Bird Pricing, promotion ends July 31!

JiveWorld12 is just around the corner, and we've got an amazing line-up of speakers and topics to share.  Social Intranet is a powerhouse topic this year! If your company doesn't have a social intranet strategy, it needs one ... fast.  Thankfully, Tim Zonca, Megan Moxley, and myself have worked tirelessly to put together a social intranet track packed full of awesome customer presentations to help you level-up your social intranet endeavors with Jive.

 

Here's a quick look at this year's Social Intranet track for JiveWorld12:

 

Unified: Social Intranet & Employee Engagement

Thanks to the Social Intranet, your vision of a unified workforce is no longer a just a dream. This next generation paradigm draws employees closer together naturally. Knowledge permeates the enterprise, cutting through barriers of time and distance. Attend this track and find out how progressive companies are embracing the open, collaborative nature of Social Business Software to connect employees.  This track will cover how organizations have embraced Social Business technology to transform how they communicate, collaborate and innovate.

 

PresentationSpeaker(s)

October 10, 2012 - Session #1

Jive as Your Intranet :  Overcoming Obstacles

Enterprise

Speaker(s): Tom Myler, Mike Pallia

Tom MylerMike Pillia

October 10, 2012 - Session #2

Race You to the Finish -- using natural competition to engage users

PREI

Speaker(s): Melissa Madura-Altman

Melissa Madura-Altman

October 10, 2012 - Session #3

@shield:  Blue Shield of California, an experiment in enterprise social networking

Blue Shield of California

Speaker(s)Mark Heller, Andria Saint-Evens

Mark Heller Andria Saint-Events

October 10, 2012 - Session #4

How I Learned to Stop Worrying and Love my Social Intranet

McGraw-Hill Companies

Speaker(s)Patrick Durando

Patrick Durando

October 11, 2012 - Session #5

No Going Back:  Making Social Your Corporate Intranet From Day One

Capital One

Speaker(s)Sean Winter

Sean Winter

October 11, 2012 - Session #6

Fuel on the Fire:  Jive Apps that drive Productivity and Innovation

AppFusions : Ellen Feaheny

Goshido : Tom Brennan

SpigIt : Hutch Carpenter

Ellen FeahenyTom BrennanHutch Carpenter

October 11, 2012 - Session #7

The Thomson Reuters Social Intranet:  Powered by the People

Thomson Reuters

Speaker(s): Tim Wike

Tim Wike

October 11, 2012 - Session #8

Ringside with the Experts

Stay tuned for more information about this session!

 

For more information about JiveWorld12 or this track, please see:

lp_logo-1.pngMany of you are likely familiar with our Jive customer case studies, which provide an inside story on why the customer looked for a social solution, their search for the right solution, why they chose Jive and what they have achieved since launching their Jive-powered community. As we roll out our case studies, we are introducing a new series in Jive Talks to add a name and face to the company story.  With each case study, we plan to post a Q&A with a community leader or executive of the company profiled.  Below is the first in this series - Q&A with LivePerson, a leading provider of customer engagement solutions and manager of an award winning social intranet.  Enjoy!


myke-mansberger.png

Please introduce yourself.  Tell me a bit about you and your role at LivePerson.
I'm Myke Mansberger, the Community Manager for LivePerson's employee community.  We currently have about 600 employees, all of which are members of our internal Jive instance called LivePerson Nation.  I've been with the company almost 4 years and in that amount of time I've seen us grow and expand in so many ways.  At LivePerson, we focus our efforts on the mission of creating meaningful connections.  This mission really touches everything we do and affects how we approach everyone -  employees, customers, and local communities.  The platform and products we provide to our customers allow them to use technology to engage with and create personalized experiences for their own customers.  It seemed like a natural evolution when we adopted Jive to become a part of how we connect with other employees and our customers.


What's your favorite social business success story at LivePerson? Ie. What's been your proudest moment on your social business journey?

An exciting moment in the evolution of our internal communication strategy was when we decided to reroute traditional email distribution lists to places in Jive.  This change transformed many employees who were traditionally watchers and readers into authors and contributors.  This change also helped promote the non-traditional concept of allowing users to decide on which employee and corporate communications they want sent directly to their email inbox.

One of my favorite parts about being our employee community manager is observing people's reactions during new-hire orientations.  I love seeing new employees' eyes light up when we give them their first look at our next-gen intranet and community.  Most people have never had access to anything as robust as this platform in the past and I can always see the wheels spinning in their minds as they begin to contemplate all of the possibilities and opportunities ahead.


What advice do you have for people just starting off? Or What's the biggest lesson you've learned?

I think it's important to be a realistic about your expectations of the Jive platform.  At the end of the day, Jive is a tool - an amazing tool - but a tool nonetheless.  A tool is only as powerful as the person or people wielding it.  This means that in order to make the most of the Jive platform, you will need to have strong advocates from the start.  In addition, it's important to align your leaders, execs, and influencers with the overall goals of the platform.  Collaboration, innovation, and strong communication must be a priority company-wide if you want a successful launch and continued participation in the community.

 

Have stories to share about your social business journey, or perhaps some advice to impart on the socbiz community?  Become a member of the Jive Community, or comment below, and join the conversation!

 

More Resources:

Today, Microsoft announced that it has acquired Yammer.

Screen Shot 2012-06-25 at 1.41.34 PM.png

 


To get a better understanding of what this means for the industry, for users and for Jive, I sat down with Jive CMO John Rizzo.


 

https://community.jivesoftware.com/profile-image-display.jspa?imageID=8712&size=350Q: What’s your reaction to the news?

First of all, I want to congratulate Microsoft on their acquisition. From Jive’s position as the largest pure-play social business provider, it’s a really positive development. It’s clear validation that social business is now a mainstream market, and a must-have technology for major enterprise solutions providers. If you want to be in the game, you’ve got to have social. Microsoft clearly realized this, hence the acquisition of Yammer. This move will only accelerate a fast-growing market.


Q. Why has social business become so important?

Social business takes social networking technologies pioneered in the consumer space and applies them to actual business problems in the enterprise – problems like employee collaboration, marketing, sales and customer service. This is technology that works the way people do, making it much easier to share information, work together and communicate, both inside and outside of organizations. It’s the most transformative technology to hit the enterprise in a decade, and it’s moved quickly from cool early adopter status to a business imperative. Among Jive customers over the last few years, social business has had huge dramatic impacts on productivity, sales, brand loyalty and customer satisfaction.  For example, T-Mobile USA's 20,000+ employees use Jive to help them provide excellent service and first call resolution to more than 30 million customers.  And all 94,000 employees at IT services and consulting company CSC use Jive for better internal collaboration and knowledge sharing, and as a secure public community to manage their partner and customer relationships.

 

Q. How will this acquisition impact Jive?

For Microsoft, it’s clear they could not compete in the increasingly social enterprise market without something new. SharePoint is under attack, Salesforce.com competes with Microsoft's Dynamics product, and Google competes in the cloud with Office 360 and Skype for business use. All three of these initiatives lack social. The Yammer acquisition was therefore a necessary move to bolster Microsoft's social strategy, and it remains to be seen if and how they are able to work Yammer into their existing product mix in a way that makes sense. If the intention is to integrate Yammer and SharePoint, as many observers believe, that's likely to be a long, drawn-out process. There are big technological hurdles, the architectures and functionality of the two products are completely different, and the next version of SharePoint, due out in late 2012 or 2013, is already baked. Given those realities and Microsoft's long product release cycles, a true Yammer/SharePoint integration appears to be years away.


In any case, this move does nothing to alter Jive’s course or our mission to change the way work gets done. In fact, it confirms that we’ve been on the right path all along. We’ll stay focused on being an enterprise solutions provider that end-users love, and setting the agenda for social business. Case in point: our recently-introduced next-generation platform and the Try Jive program, which raise the innovation bar substantially while making enterprise-class social business even easier to deploy and use.

 

Q. How can people find out more information about Social Business?

For more information or to start your free 30-day trial now, visit: jiveon.com

 

What's your take on the news? Comment below.


Related Post:

Yammer + SharePoint =?

Yammer + SharePoint =?

Posted by oudi.antebi Jun 22, 2012

For the past week the industry has been abuzz with news of Microsoft’s impending acquisition of Yammer. While the deal isn't official yet, we’ve already seen a lot of speculation on what it might mean for Microsoft customers, especially users of SharePoint. That's because the rumored acquisition is widely viewed as an attempt to bolster SharePoint’s social capabilities.


SharePoint has a lot of strengths as a content management system, and as a former member of the SharePoint product team, I'd be the last to say it's not a powerful tool. But its lack of features for social engagement has become a big liability, as I described in an earlier blog post.

 

At this point, I think Microsoft is acknowledging internally that the current version of SharePoint – as well as the next-generation “Wave 15” version, which is around the corner – doesn’t provide real social capabilities. The company is probably looking at Yammer as a way to close the gap

 

iStock_000012985439XSmall.jpgBut can Yammer fill that need? Can you really bolt social on to a non-social product and magically solve all problems? There are many examples in the software industry of companies attempting to do so, but none has really succeeded. Even if a full-fledged integration could get SharePoint to that point, it would take years to have these two platforms truly act as one. The hurdles are big, since the underlying technologies are completely different. SharePoint is primarily sold as an on-premise platform and Yammer is a pure cloud player. Combining the two is so challenging that I wouldn’t be surprised if Microsoft decides to only integrate with SharePoint on the cloud and not the classic version.

 

In addition, Wave 15 is already frozen (moving to beta testing soon), and given Microsoft’s multi-year release cycle, a potential Yammer-fortified version isn’t in the cards until 2014 or 2015 at the earliest. So, in the meantime, we’re left with SP and Yammer as separate products with a very lightweight “web part-based” integration. But are they complementary, and what do you get when you use them together?

 

Sizing up the Pieces

Today, SharePoint primarily helps organizations manage their documents and build traditional intranet pages, with limited collaboration and sharing. Yammer, on the other hand, is essentially a microblogging tool, a way of sharing short status updates. It also provides user identity capabilities through its profiles feature. What customers will be left with is a confusing strategy where some functionality happens in one platform and some in the other:

 

  • Documents will be managed in SharePoint, micro-blogging in Yammer.
  • Blogs will reside in SharePoint, profiles in Yammer.
  • Activity stream will be provided in Yammer, workflows in SharePoint.
  • Office integrates with SharePoint and not with Yammer, while folder synchronization take place in Yammer but not in SharePoint.

 

I’ve seen this many times at Microsoft, not just with products the company acquired but even ones it designed from the ground up internally. The typical Microsoft approach to this problem is to leverage the partner ecosystem, tapping third parties who can spend the time and effort to build custom integrations for customers.

 

That's what you get when you combine SharePoint and Yammer today: A disjointed set of capabilities that aren’t exactly complementary and that don't exactly offer the seamless, engaging experience people expect from a social business solution.

 

Socializing Microsoft

I joined Jive along with my team from OffiSync, the company I founded, after working with most of the social platform vendors in some capacity. With some we had an OEM agreement, and with others we were still in the POC phase. What made Jive unique is the fact that it was the only platform that provided end-to-end collaboration functionality, fully integrated. It offered the ability to build a single social graph with a single identity.

 

That said, we did believe that a powerful way to further socialize the enterprise was through a tight and deep integration with the Microsoft stack. The mission we embarked on was to build the integration as if we owned the entire stack.

 

It took Jive and OffiSync years to build a deep integration. Documents are not managed on one platform or the other; you can access the same document from any platform seamlessly. You can use MS Office to collaborate on documents whether they are in Jive or in SharePoint – and have all the social functionality enabled. You can microblog from Jive or SharePoint as if they were one product.

 

I could go on and on as to how we built the integration, but the bottom line is that our customers, whether they use SharePoint for document management, intranet or BI, benefit from a deep integration that allows them to leverage their Microsoft investments and add a powerful social platform, all while keeping things running as one single system.

 

A good example is Alcatel-Lucent's Jive-powered community, where 50,000-plus employees connect and collaborate. According to enterprise community manager Jem Janick, "Jive’s ability to integrate with SharePoint means we can provide a seamless user experience regardless of which environment you’re working in." For videos of other customer stories, visit Customer Videos - Jive Social Business Software.


How about you? Have you had experience integrating SharePoint with social products? Are you thinking of doing so? I'd love to get your take.

Screen+Shot+2012-05-18+at+6.27.22+AM.pngEver suffer from an uncontrollable urge to share your latest socbiz success story, or an insatiable need to learn the latest tips & tricks on the Jive platform?  Perhaps playing Rock, Paper, Scissors, Lizard, Spock with the same people just isn't fun any more?  If so, we recommend attending a Jive user group.  Much like most medicines, the Jive Meetup & User Group Program works best when experienced as part of a regiman.  


Last month, we launched an all-out blitz of user group kick-offs; stopping in 9 cities across the globe to help our customers and prospects find link-minded individuals in their region.   Before we get too far along, we'd like to take a moment and say thank you to the customer volunteers who helped make these events possible.


 

Note:  We also have user groups in Portland, Oregon (forming) and Austin, Texas if you are interested in joining.


What's Next - July 2012 User Group Blitz

Due to the positive feedback from this kick-off, we are promoting a blitz of Jive user groups during the month of July.  Our goal is to align meeting frequency such that the subsequent meeting can take place during the largest of all Jive user groups, JiveWorld!  So if you are interested in launching a user group in the coming month, visit your Jive Community user group (see above) and start organizing your meetup.  Make sure to reach out to Ryan Rutan for help promoting and advertising the user group in the Jive Community and via Jive's public social channels.


jiveworld12-logo.jpg

But wait, there's more!

Meet with your user group by the end of July and ALL attending members will receive a discounted rate for JiveWorld12! See below for details.

 

JiveWorld12 Discount Rate Qualifications:

  • User group must meet by end of July 2012
  • Minimum 20 user group attendees, includes at least 1 Jive employee
  • Meeting Minutes should be posted back to the corresponding Jive Community user group.
  • Discounted rate expires July 31, 2012
  • Note:  Discount details and registration code will be issued the day of the user group meeting


For more further details/clarification, please see the Jive Meetup & User Group (Jive MUG) Resource Kit  and/or contact Ryan Rutan.

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What's in a name, anyway?  Well according to the states of New Jersey, Texas, and Wisconsin … not the numbers 0 through 9.  Seems fairly strict rules coming from the same states that brought you the likes of Snooki and Kinky but perhaps they are on to something.

I submit that your identity is THE foundation by which credibility and trust are established, and when engaging in online social business … sharing something as simple as your real name is no longer suggested, but rather expected, to be taken seriously.

Let's take YouTube for example.  To this day, YouTube still allows members to participate under cryptic usernames.  This is by design for their community, as it yields a risk-free ecosystem for users to engage in their community, disregarding quality and etiquette in the process..  However, when was the last time you modeled your content strategy from someone named eric227012, or changed an enterprise process based on the suggestions of b4b13LuV45Exactly!

Social business isn't about just any engagement.  It's about the right engagement, with the right people, and the right expertise.  Relationships matter, attribution counts, and at the heart of it all is a person's identity to self-regulate the flow of real collaboration.

 

If you're interested in assessing the state of your community, here are some suggestions:

  1. Analyze community profiles and calculate percentage private vs. public
  2. Using last 6 months of data, cross-reference % of traffic contributions coming from "private" vs. "public" members
  3. Filter data even more to only include extended conversations (dialogues with multiple people), and re-compare.

Target:  Achieve a ratio of 1:3, meaning 1 named member for every 3 guised members, with an ever-present goal to drive the ratio passed 1:1.


Regardless of your findings, you'll find that launching programs to increase chances for uses to connect will have a direct impact on expediting the trend to a more open community.  What will change is the level of energy and focus needed to alter existing norms to the achieve the desired results.  For example, take a look at Thrive on Jive in the Jive Community to see how we helped users find each other based on common interest.

 

How does your community compare?  Have you experienced similar transitions, how did you navigate the course? Any interesting programs you'd like to share?

Screen+shot+2012-04-01+at+4.33.42+PM.pngImagine you've just landed your dream job. 


After a week of setting up your voicemail, carefully choosing your healthcare plan, and determining which breakroom has the best snacks, you're ready to start making valuable contributions to the organization.  The problem is once you've completed the orientation checklist, it's often hard to get ramped up, especially in a large enterprise.


It's at that moment, Don Henley's voice starts playing in your mind:


Great expectations, everybody's watching you

People you meet they all seem to know you

Johnny come lately, the new kid in town

Everybody loves you so don't let them down


I've seen firsthand that social business tools make it easier for "the new kid in town" to become fully productive and part of the culture.  Technologies like social intranets also have real, monetary benefits. The average knowledge worker requires between four and six months to effectively learn and assimilate the necessary skills and processes to perform their job effectively.  During this period, employees are bringing home full salary, yet aren't producing at full capacity. They are also more likely to slow down fellow teammates by asking questions, even if those people aren't the subject-area experts.


Social intranets help with these kinds of issues because they allow knowledge sharing to happen online in unstructured formats.  New employees can do a quick search or read an update in an activity stream to find the answers they need.


While there is still definitely a need to have face-to-face interactions, social intranets definitely help with the employee on-boarding process. 


To get a first-hand account of what this experience is like for a new employee, I reached out to Jive's new Sr. Director of Customer Experience, Sydney Sloan


https://community.jivesoftware.com/profile-image-display.jspa?imageID=12164&size=350Q. Can you introduce yourself, your role and how long you've been at Jive?

 

I joined Jive March 2012 to lead the customer and social marketing team.

 

Q. Describe what your first experience with the Jive social intranet solution was like.

 

Our internal instance of Jive, aka: Brewspace, is central to the way the company runs.  I think the best way to describe my experience is similar to giving advice to expectant parents — you can give them the best tips and advice, they can read all the new parenting books but until they bring their new bundle of joy home they had no idea how their world was going to change!

 

My reaction was a little bit overwhelming for the first week.  I had set up my profile, completed my first blog and organized my activity streams.  It became a bit of a running joke that every time I asked someone a question the answer was "it's in Brewspace."  Quickly I realized how I could navigate to understand how departments and groups were structured and then I cracked the code on using the powerful search function.  The other discovery was to take the time to follow the people I was meeting – reviewing their blogs, activity streams, what groups and people they followed and current discussions they were participating in.

 

Now I am working on setting aside time to make sure I spend time just browsing and discovering what's happening in Brewspace. I've also re-set how I use activity streams to better follow content and help me focus on key projects I'm working on that may span across different groups and discussions. As well, we've redesigned our team's space to better link the groups and projects my team is involved in.  Admittedly we're a bit spoiled that we've got 3 community experts within the team!

 

Q. What were the biggest ways the social intranet helped you get caught up to speed?

 

I'd highlight two key examples.  We were a month out from the Jiveon.com launch.  I was able to review the product launch plan and link to all the sub-projects, status, and who was responsible for the areas my team was involved in.   If we didn't have it all in Jive it would have been much harder to get up to speed and get the context of where we were in the project.

 

The second example was my on-boarding. Thankfully the person who was in the role prior to me joining did a great job to summarize all the big projects in a document – with links to groups, content and people.  This is a huge benefit for corporate knowledge retention that I have not seen otherwise promised by document management systems.  In reality, when a person moves on to a new company they take that valuable knowledge with them, or it gets lost as their hard drives get re-imaged. With Jive, all the information is retained for others to leverage when they arrive.  I'm working on a project now and was able to find the past 3 years of related information.  That's invaluable!

 

Q. What are your biggest goals for the next 6 months?

 

My favorite project is one we're working on for engaging our customers the Jive Community to make every day like a day at JiveWorld!  We're also working on new and creative ways to best feature and promote our customers and their success -- I'm amazed at the number of passionate reference customers Jive has, well above the industry average.

 

Q. Biggest recommendation to people new to the platform.

 

Allow yourself some time to adapt, have fun discovering how to use Jive, and follow the 4 quests in the jiveon.com experience.  Those are great lessons directly from Jive customers!

 


At Jive, we are continuing to help new users like Sydney.  Stay tuned to this blog for information about an on-boarding feature that will get new users comfortable with Jive and ready to participate and contribute faster, leading to a more robust community.

Yesterday was a big day for the jivesoftware.com website. We completely changed the look and feel of the website, while still retaining the little things that make Jive feel like Jive. We also improved how we highlight THE biggest thing that makes Jive what it is, our awesome customers. Thank you to all of our customers that have shared their stories about Jive and been such a big part of making our platform better and better with every release. I'd like to give a special shout out to those who took the time to shoot some new videos for this launch: Mark Heller of Blue Shield of California, Amanda Mitchell of Allscripts, Nick Howe of Hitachi Data Systems, Trisha Liu of HP ArcSight, John Summers of NetApp, and Will Rose of T-Mobile USA. Thank You!!

 

Yesterday was the day...

 

The day we went from this......to this.
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In addition we also added some cool new images, called cinemagraphs. These are meant to show our heroic customers breaking down the walls and outdated technology that block collaboration and putting an end to the old way of doing things. Click on the one below to see it in action (it moves!). There are others in the series coming, but you'll have to check back on jivesoftware regularly to see them!

 

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With Facebook's IPO today, there have been a lot of conversations not just social media but also Social Business.  While nobody has a crystal ball that can predict the future, it is possible to make some intelligent predictions about where the industry is going.  To get this insight, I sat down with Christopher Morace, Chief Strategy Officer at Jive.

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Q: What's next for the Social Business industry?

Chris: There are so many things coming together at one time: cloud, social, mobile, big data analytics, real-time communication, and user-driven integration. Each of these alone is just a technology, but when they work in concert to help us thrive in a lightning-quick, information-rich world it is truly transformational. We're on the threshold of this transformation, entering an era of smarter, more efficient Social Business systems integrated into the larger enterprise infrastructure and pervasive across the business ecosystem. Such systems will present a simpler face to users while managing ever-larger quantities of data on the back end.

 

One caveat: It's essential to distinguish between these new-generation intelligent solutions and lightweight tools that simply aggregate noise and complicate users' lives. The litmus test is going to be constantly assessing business value. If you can't find hundreds of other companies using the same solution and demonstrating solid results then you should proceed with caution. Beware of false social offerings.

 

What do you predict will be the future of the Social Business industry? Comment below.

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