The question of how to make a company more cost effective has been around since the beginning of ... well ... business. It's only in "recent history" that a focus has been made on improving company collaboration to gain efficiency at scale.
In the 19th century, companies turned to telegraphy, a technology that allows operators to send messages via hand-tapped Morse Code. This method quickly fell out of favor, as a single office-wide forward regularly caused substantial operator backlogs. Any profits gained were subsequently erased by spiking overtime pay. Thanks a lot, Mr. Telegraph!
- Walk to the mailbox (exercise)
- Walk back to the desk (exercise)
- Open envelopes (killing trees + paper cuts)
- Read the letter (literacy required)
All this taking upwards of at least 5-10 minutes a day. If they have to do this up to 6 times daily, that's nearly an hour every day just checking mail! But now there's email, which makes the process so much simpler:
- Click on Inbox (exercise)
- Liberal SPAM Filter (message deleted)
- Read Subject-Line Only (literacy optional, emoticons instruct when to open)
- Double-Click (exercise) and Read Message (only 1 in 20 messages actually read)
- Click back to Solitaire (exercise)
Now office workers can check mail in less than 10 seconds, as many times a day as needed. Not only are they informed, but they can spend less time obtaining knowledge.
What are historians going to say about Social Business technologies? Only time will tell, but you can share your thoughts now by answering this question:
How has your social business platform helped your company "tighten the belt"?
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