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Jive Talks

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Before I announce the winner, lets meet some of the finalists:


Dr. Bruce Banner - Nuclear Physicist, United States DoD

Extremely smart, good natured, and driven personality.  Conflict resolution skills and social "interactiveness" leave room for improvement.

Collaboration Gooooood! … Email Baaaaaaad!


Ferris Bueller - Social Director, Italian Horse Automotives, Inc.

Exceptional social skills, thinks on his feet, and knows how to energize a crowd.  Excessive sick leave leads to concerns about long-term health.

I should have gotten a car instead of this computer, at least the car doesn't come equipped with a flooded inbox!


Ryan Rutan - Social Business Architect, National Instruments

Strong backgrounds in technology, business, theater, as well as the the Jive platform.   Excessive desire to share thoughts on Social Business and interject humor.

I believe whole-heartedly that embracing the power of people in the enterprise is the new way to business!


On one hand, we have an individual with intelligence, super powers, and anger management problems.  On the other, we have a "life of the party" person who can rally anyone into a Twist and Shout montage at the drop of a hat.  Sitting in the middle, is Ryan who has been preaching the value of Jive, as a customer, for more than 4 years and seems determined to drive Social Business awareness and adoption in the industry.  In the end, the final decision was obvious!  But Bruce decided to take his super powers to The Avengers and Ferris replied with an Out of Office "Barfing up Lung" response.  So that leaves me, writing this blog post.  Introducing myself as the new Jive Community Manager.


What should you expect from me as the new Jive Community Manager?

  • I'll focus on community direction, purpose, and structure.
  • I'll provide better communication around what, when, how, and where to collaborate to achieve the best results.
  • I'll be your biggest advocate to help make the Jive platform successful for your company!
  • I will never intentionally leave you hanging
  • I will never promise something I honestly feel I cannot deliver.
  • I will never use the terms "Talking Jive" or "Jive Talkin" (karaoke exemption)


What do I ask in return?

  • Patience - I need to get ramped up into my new role and responsibilities.  (It shouldn't take long.)
  • Cooperation - Work with me to make realistic and actionable plans that lead to measurable outcomes to address your needs.  I enjoy a good venting as much as the next person; however, venting without action tends to be less cathartic.  Help me … help you.
  • Benefit of the Doubt -  Asking for your trust on day one is a tall order. Instead, I'm asking for your "benefit of the doubt"; that I will act in the best interest of ALL community members.  In time, I hope to earn everyone's trust as your official liaison to Jive product management.


and the question that is on everyone's mind …


What about your plugins?

The short answer is, they will still be available for FREE and I will continue to develop plugins to help address needs/demands (where appropriate) in the community.  I will try to channel some of the more popular features into the Jive product road map to provide a better long term solution, but unsure of how realistic that is at this point in time. It is still my intention to deliver an Evernote plugin (announced at JiveWorld11) in the near future; however, timing will need to re-evaluated.  Stay tuned to Plugins by ryanrutan for more details.


I look forward to working with, and for, each of you in this new role to further Jive's leadership in the social business industry

Registration for JiveWorld11 has official opened. Here are the Top 5 to Stay Connected Before, During and After the show (even for the folks stuck in their office this week):


get connected icons.jpg


1. JiveWorld11 Community: jivesoftware.com/jw11community

Either from your laptop or the official JiveWorld11 mobile app, you can share pictures, updates and more with the entire JiveWorld11 community.


2. Twitter: twitter.com/jivesoftware

Broadcast brief messages to colleagues and other attendees from your laptop or mobile phone and receive valuable conference information from Jive staff. Remember to type #jw11 in your tweet to send updates to the entire JiveWorld community on Twitter.


3. LinkedIn: http://linkd.in/jw11li

Make a lot of new contacts at JiveWorld? Build your network of connections on LinkedIn and exchange information, ideas, and professional opportunities.


4. Facebook: facebook.com/fans.of.jive

Want to be friends? Stay up to date on conference news, get special discounts, and connect with other attendees by “liking” Jive on Facebook. You can also connect with fellow customers and get company news and resources.


5. YouTube: youtube.com/jivesoftware

View videos contributed by Jive staff and other conference attendees of cool product demonstrations from the exhibition as well as interviews with Jive leadership and industry experts.

Jive for Outlook® is here

Posted by ariel.cohen Sep 29, 2011

I'm extremely happy  to announce that Jive for Outlook® is now generally available!  With this game-changing product we are continuing our mission of driving the new way to business.


Jive for outlook® is the biggest result of our OffiSync acquisition (read more about it here: Jive Acquires OffiSync. Brings a Complete Social Experience to Your Microsoft Desktop) enabling us to accelerate the time to market with such a revolutionary solution.


No other company or products have ever come close to delivering such a deep and broad integration with Outlook®. The level of complexity to reach such results required us to go above and beyond the standard level of integration.

Jive for Outlook® transforms the way information workers use email and engage with one another. We make it possible to actually use Outlook® to boost productivity.


Email remains the most common collaboration solution in the enterprise, yet we all know it's a very unproductive one. Employees spend too much time sifting through old and new threads looking for the information needed and trying to keep up with the email overload. And while email is a communication tool between people, PEOPLE don't get the priority they deserve. Jive for Outlook® changes that by putting people at the center of every communication, adding context and social profiles that improves the way people manage their communications, making the process more productive and social. Additionally we help people find the right communication whether it is trapped in their inbox or available in Jive by using our new Super Search (and super fast) technology, that looks  across Outlook® and their Jive communities to find the information and experts they need to get their jobs done faster. All from one quick search.


Collaborate better, faster. With Jive for Outlook® we give customers a way to replace “reply all” and “group emails” with the new way to work – up-to-date discussions. Now, users can easily create Jive discussions from Outlook® directly. Plus, they can post updates, send direct messages and consume all Jive content (yeah, that means blogs, document updates, company newsletters, threaded discussions, you name it) in an innovative threaded way without leaving the comfort of Outlook®. Why does that matter? It means that Outlook users can finally easily get critical information and knowledge out of their inboxes and in front of the people that need to see it.


If you want to learn more about Jive for Outlook® Try it. If you aren't using it already, start now – you'll love it. For more info go to our community plugins page: <<Enter Link>>>


To read more about this product, click here or watch a demo below.



And finally, but importantly, I want to acknowledge the incredible work with our alpha and beta customers which really helped us to make a great product.


Thank you!

Ariel and the Jive for Outlook team. 

In my travels through the Social Business universe, I'm regularly struck by how often I hear software companies talking about social as if it were an entirely different software animal -- a visitor from Planet Facebook, if you will. You know, that place where we all live in the stream and random people we have met throughout our lives drop in and out of our social living rooms with bulletins on their lives.


Since I work at Jive, I’m clearly biased. But here’s an insightful theory from Geoffrey Moore, author of Crossing the Chasm. Enterprise IT has been locked for the past 20 years in an era of “Systems of Record.” Databases, CRM systems, and accounting software are all designed to capture transactions for posterity.


But Social Business, like social media is a friendlier software buddy, a critter that is more interested in context than transactions. Context is simply not in the vocabulary of legacy enterprise software, and because of this you’ll find that social data doesn’t easily fit into the structured format of the records we’ve maintained for the last couple decades.


Yet, context will define the next generation of enterprise IT -- a generation focused more on “Systems of Engagement” that are geared towards capturing context and the many other squishy, fuzzy parts of interactions between companies and customers and within companies themselves. And these are the parts of a relationship that comprise the truly valuable knowledge that can make the difference on a sales call or in a new product launch.


Systems of Record would tell you that your friend from high school now works at company XYX, lives in St. Louis, and likes chocolate. A System of Record will give you the address, title, and a few extra details about a customer.


But a System of Engagement would let you recall exactly how this friend reacted to the box of white chocolate you sent last year (they prefer dark but white is good because their husband/wife likes dark and eats it all), how many weeks they went on vacation, and what articles in the New York Times intrigue them.


In the same vein, a System of Engagement will let you look back at how a customer interacted during the sales process, whether they wanted a white paper or a video, how long it took them to make their decision, and who else they had to consult in their company, and whether they felt comfortable discussing technical details or needed a more technical team member. Both systems will co-exist forever -- the capture of a transaction record is essential for accounting processes and running a business.


But Planet Facebook and the insistent incursion of ways to capture, manage and search through past engagements inform smart decisions based on contextual information that Systems of Record aren’t good at providing.


What do you think? Will bringing more context into the enterprise and adding “Systems of Engagement” drive a new revolution in Enterprise IT?

As Jive's social media manager, I'm always experimenting with new and cool technologies. Although geeky, it's not uncommon for me to spend my weekend debating the best new mobile app or the validity of the Words with Friends dictionary. However, my true passion lies when I get to take interesting social tools and apply them to the enterprise.  That's why I was super excited when I discovered CrowdFactory, a Jive Apps Partner. This sweet app makes it easy to create social offers and contests; embed social elements into traditional ads, videos, landing pages; empower brand advocates; build a social database; and track ROI!


Within 10 minutes, I was able to setup an Facebook campaign that rewards Jive brand advocates like you!


Here's how it works:

Step 1: Visit Jive's Facebook Page

Step 2: Like Us, if you haven't already

Step 3: Tap into Your Network. Tell them to meet you at JiveWorld11 in Las Vegas.

Step 4: Track Your Progress. When 3 colleagues or friends click on the unique link from your share, you'll get an email with a special confirmation code.

Step 5: Enter this code here and get $200 off JiveWorld11 registration.

Step 6: Get ready to be blown away at the premier Social Business conference!


Screen shot 2011-09-07 at 11.10.40 AM.png

Have questions, thoughts, or feedback on this offer? Comment below.

iStock_000003673612XSmall.jpgWe have awesome customers and want to give you, the social change agents, a chance to be recognized.


Each year, the Society for New Communications Research presents the prestigious SNCR Excellence in New Communications Awards. The Society’s prestigious awards program honors individuals, corporations, nonprofit organizations, educational institutions, and media outlets that are innovating the use of social media and Internet communications technologies (ICT) in the areas of business, media, journalism and professional communications, entertainment, education, social initiatives, government and politics.


Full information on this award can be found online, and I've provided some highlighted details below:

· There are 6 leading categories for submission

· In 2010, in addition to the 6 awards categories, awards entitled “Commendations of Merit and Commendations of Excellence” were also presented to nearly 30 additional organizations that submitted case studies to the awards program.

· Submissions are $75 each, with winning case studies having been published in previous years

·  If selected, awards are given at the SNCR Research Symposium & Awards Gala held on Thursday, November 3rd through Friday, November 4th at Harvard University, in Cambridge, MA

·  In addition to the gala, a press release will be issued announcing the winners, which recipients typically leverage for outreach (recipients also have issued a press release on their respective wins)


The deadline for the submission is Friday, September 9, 2011.


internal_community_manager external_community_managers jive_champion

This week we are happy to announce that Jive was recognized by the two leading industry research firms -- Forrester and Gartner -- as a leader in the social software industry. 


We could not have achieved this milestone without YOU - our customers, partners and employees who are helping us drive the new way to business. I’d like to thank everyone who has contributed to our success. We look forward to stepping it up to an even bigger level as we continue to improve our products and services to help you grow your business.


Here are some of the details behind this achievement:


Screen shot 2011-09-02 at 11.59.16 AM.pngWe are a Leader in three Gartner Magic Quadrants, covering the social business software market. The three reports include the "Magic Quadrant for Social Software in the Workplace, 2011," the "Magic Quadrant for Externally Facing Social Software, 2011," and the "Magic Quadrant for Social CRM, 2011."  Complimentary copies of these reports can be downloaded here. Gartner positions vendors in the "Leaders" quadrant based on completeness of vision and their ability to execute on that vision.




Forrester Research recognized us as a Leader in "The Forrester WaveTM: Enterprise Social Platforms, Q3 2011" report. The report analyzes the state of the enterprise social platforms market as well as the strengths and weaknesses of top enterprise social platforms vendors. Nine products were evaluated and eighteen user companies were interviewed.


According to Forrester, “Jive continues to drive to establish and lead 'social business' as a new software category. With strong momentum and an application marketplace coming on line this year, 2011 could prove a pivotal year in its quest.”  If you are interested in getting a copy, you can download the report here. Screen shot 2011-09-02 at 11.59.27 AM.png


This recognition from Forrester and Gartner is a testament of the strength and leadership of our social business platform. And we are just getting started. We are constantly looking at every aspect of our business and will continue to innovate and invest in creating the best products in the market. Just as consumer social technologies are changing the way we live, Jive is building social business software to transform the way we work.


"3 Seashells" Back Story


You may be asking yourself ... three seashells?  Or hopefully, like me, you made the same connection between the new notification management features in Jive 5 and the subtle movie sub-plot in the 1993 "blockbuster" Demolition Man, also known as that other movie Sandra Bullock starred in before Speed.


For those of you who missed out, may not remember, or consciously repressed any knowledge of this mega-movie classic, here is a quick recap: (spoiler alert)

  • Rogue hero cop (Stallone) in a war-torn LA set in the "future" (1996), gets things done, breaks the rules, framed for crime by super villain (Snipes), both are cryogenically frozen for imprisonment
  • While frozen for 40 years, society becomes civilized and aggression is weeded out; however, super villain escapes from ice cube (not the rapper), city needs rogue hero cop to stop him
  • Too many cliche scenes about how different the future is to someone from the past
  • Bad guys lose, good guys win, and Stallone eats a rat burger.  The End.


Enter the three seashells.  Looking at the above picture, it is relatively obvious as to the use of the 3 seashells.  Right?  Wrong.  And the movie racks up comedy bonus miles galore by not explaining them to the audience (or more importantly, Stallone).  In fact, in one scene Rob Schneider mocks Stallone for not knowing how to use them.  How to use the three seashells (successfully) is no doubt one of the greatest mysteries left unsolved from the 1990s, topped only by the wild success of Pogs



Notification Management with Jive What Matters



Fast forward to July 2011 and Jive 5 implements it's own version of the three seashells.  Like crop circles in the night, these three icons appear in the new Jive 5 social platform.  (see right image).  What are they?  Where did they come from? What do they do?  If the purpose of these icons isn't immediately clear, I'll go ahead and break the suspense.  They are for notification management (apologies for the Shyamalanian twist) and they are collectively referred to as "Jive What Matters".


The Problem

We all know the problem, it stares us in the face every day.  In our web browser,  inbox, and even on dry-erase boards at our desks, we all have just too much to do.  Does the following sound familiar?

Ever since I started using [INSERT SOCIAL PLATFORM NAME], I've been flooded with too much information.  And the emails!  I'm hearing too much Garfunkel and not enough Simon.  How am I supposed to get things done?  It's literally like drinking from a fire hose.  Yes, Iiterally!  There's got to be a better way!!!!



The Solution - Jive What Matters

Jive What Matters is a collection of features added to Jive 5  that, when used together, can empower users to better align their social awareness with their social readiness. These features include:

  • All Activity - Allows users to observe the fire hose, defined as an unfiltered list of all content in all places by all people that is viewable for a given user. 
    • This is traditionally used for organic conversation discovery and recreational interest across all knowledge domains.
  • Followed Activity - Allows users to define rules to filter the fire hose towards specific content, places, and people
    • This is traditionally used for refined conversation discovery around specific knowledge domains.
    • Hide Filtering - Allows users to define exceptions to the Followed Activity rules.
  • Jive Genius - Service that analyzes a user's behavior across all content, places, people, and topics in an effort to predict high-quality conversations that are relevant to the user.
  • My Communications - Allows users to focus on active conversations where they are engaged or expressed explicit interest.
    • Untrack Filtering - Allows users to define exceptions to their tracking rules.
  • Actions - Allows users to focus on what they need to do, as defined by themselves, others, or applications.



When it comes to using tools to monitor social activity, people adopt two distinct behaviors:

  • Fear of Exclusion - Defined as people who prefer to see possibly more than needed so they do not miss anything.
    • Its like watching infomercial re-runs all night long because you don't want to miss the premiere of the next big, must-have doohickey.
  • Fear of Overload - Defined as people who prefer to see as little as possible, so they can avoid unnecessary noise. 
    • Its like turning on the TV at exactly 1:33am to just catch the ShamWow "buy now" special offer because really, there's sliced bread and ShamWows...and that's about it.


At any point in time, people adopt one of these two behaviors, but this decision isn't fixed.  As conditions change, so does the need to re-evaluate one's social behavior.   For example,

When doing research on a topic that is relatively new, it is more likely for someone to desire more content rather than less.  As they become more educated on the subject matter, it is more likely for them to intelligently select information sources that are in line with their specific information needs.  Same person.  Same topic.  Different point in time.  Different behaviors.

The funnel diagram (right) attempts to depict a user's collaboration environment, as it relates to these behaviors, Jive What Matters, and the activity fire hose.  In a nutshell,

For times when you need to be inwardly focused (high personal responsibility), Jive offers the use of Actions (just tell me what to do) and My Communications (help me keep track of what I'm already doing) to help control information overload.  For those who tend to be more socially responsible (by virtue of personality and/or job function), using the Followed Activity interface provides a great way to sift through what's going on.  Be sure to leverage the "Hide" and "Untrack" features in Activity and My Communications respectively to keep your streams more relevant.  Engage the Jive Genius recommendation engine frequently to discover new conversations, as well as to improve its understanding of what matters most to you.  Jive Genius fundamentally bridges the two distinct social behaviors offering "quality" missed conversations in an interface that is unobtrusive, and yet readily available.




When it comes to social software, notification management is THE 800 lb. Gorilla in the room.  Platforms that continue to ignore Giggles (yes, I named the gorilla) and provide sub-par tools to manage user notifications will find their longevity in the marketplace cut drastically short.  It is inevitable.  As users become more interconnected with each other, collaboration will organically flourish into a bountiful forest of notifications.  And, while that future sounds all lollipops and kittens, the reality is: notification mismanagement is the #1 deterrent to social software adoption.   Selecting a social platform capable of answering this challenge is imperative for long-term success


From what I've seen in Jive 5 and Jive What Matters thus far, I can only feel positive about the road ahead!



Some closing thoughts:

  • If you are considering a new social platform for your enterprise or community, I highly recommend that you consider evaluating platforms with a mind-set beyond the first six months to address this notification management problem head on.
    • How will the solution(s) empower users to manage this problem, when it occurs?  How many levels of granularity does it provide?
    • How will the solution(s) cater to both social behaviors, "Fear of Exclusion" and "Fear of Overload" on-demand?
    • How will the solution(s) compel users to keep them engaged in the system?  Will your users react accordingly?
  • If you are already using Jive 5 (or a previous version of Jive),
    • Take the time to provide quality training to users on the Jive What Matters interface(s), and how they can be used to promote an efficient  collaboration environment. 
    • Don't leave users stranded in a cubicle (or bathroom stall) staring perplexed at three seashells while getting overrun by excess notifications.
    • Don't mock users for being new to the future of enterprise collaboration.
  • Lastly, regardless of what Google might suggest from this article, watching Demolition Man will not make you an expert on notification management, Jive 5, or Jive What Matters.  At best, you'll want to tweet about your impromptu enchirito craving for Fourthmeal.


The more you know. 


Be well.


Ryan has over 10 years of experience in web technologies including Java, eMarketplace, ECM, CRM, Web Analytics, Email Deliverability and Collaboration. As the Social Business Architect at National Instruments, Ryan is responsible for orchestrating collaboration solutions that connect employees, customers, and enterprise systems.  Ryan is an MIS graduate of the McCombs School of Business at The University of Texas at Austin.  You can connect with him online at @ryanrutan or on LinkedIn.


As Jive's director of events it's hard to believe that our third JiveWorld is almost upon us. Where did the summer go? Well, on my end, it went toward the million little details that ensure you have a great experience at JiveWorld. Let's just say, the Cosmopolitan is going to be smokin', and you won't be disappointed.


I just got a sneak peek at the final line-up and can honestly say that JiveWorld11 is shaping up to be the most inspirational, content rich, Social Business event of the year. Highlights include:

  • Keynote presentation by Maria Pinchevsky, SVP of Support, T-Mobile - "How Social Became Mission-Critical for T-Mobile"
  • Deep dive into gamification with expert Gabe Zichermann
  • Social Business thought-leadership on the The Decade Ahead panel with industry leaders
  • More networking than ever before through events like Old School Social Networking night, JiveWorld11 Run and Yoga Club, and a Dinner Networking Night at the Cosmo. 


Oh, and get this: we're going to have more than 50 sessions lead by Jive customers and product experts. Here's a snapshot but you can find the full agenda here.

Track:  The New Way to Marketing

Session: Avon’s Marketing Makeover: Tailoring the Global Message

Speaker:  Jeanne Morton, Avon Products, Inc.


Track:  So You Think You’re a Social Business Guru?

Session: Advanced Measurement: Measuring and Acting on Employee Community Data

Speaker:  Ted Hopton, UBM and Brice Jewell, Cerner


Track:  The New Way to Work

Session: The Next Phase of Social Business

Speaker:  Andy Wang, Genentech


Track:  Best Practices in Social Business

Session: Always Learning at Pearson - Getting Internal Communities off to the Right Start

Speakers:  Kim England and Karen Gettman, Pearson



Don't forget:  Summer pricing ends on August 31st - take advantage of the savings by registering this week.


For more updates on JiveWorld11, head on over to the community where I'll be blogging regularly.


See you in Vegas!

Some people picture SXSW Interactive like this...

Screen shot 2011-08-16 at 2.09.55 PM.png

(Photo by Deirdre Walsh)


...BUT it's also a great networking, technology-pimpin' and best practice sharing conference that has a lot to offer Social Businesses.  I'm not just referring to the next hot start-up either.  Enterprise companies have a lot to gain from the 2012 event. 


Now, I need your help by voting and commenting on the following Jive-submitted sessions.



Let me know if you have any questions and thanks for helping elevated the coolness factor of REAL SOCIAL BUSINESS!


Also, feel free to add your session proposals in the comments section, so others can vote for you.

Marketing EnlightenmentWhat happens when your Marketing team is made up of folks at the corporate level, at the regional and local levels, all over the world? Or even just all over your office building? Mix in all the agency folks you work with, and you've got a recipe for a hot mess, coordination-wise.


If you're in Marketing, tell me if any of these sound familiar:


  • "Who just updated the XYZ section of our Facebook fan page?"
  • "I'm. So. Tired. Of using email to collaborate with our agencies."
  • "Which digital assets have been most effective in which markets?"
  • "Where are the damn passwords to our 14 Twitter accounts?"
  • "Can someone tell me where our last customer survey results are?"
  • "Oh heck. I didn't know our Brazilian marketing team scheduled that event."
  • "The term 'Integrated Marketing' sounds like an oxymoron right now."
  • "I need to collaborate with someone before responding to this nasty Facebook post, but I don't know who."
  • "We've got a PR crisis in Germany. Who's responsible for responding? Who do we need from Legal on this?"
  • "Why are our 27 brand managers not coordinating with our SoMe team?"


I could go on, but I'm getting depressed.


National Instruments marketing organization figured out how to use Social Business Software to eliminate these pains and even win a Forrester Groundswell award.


Sure, it took time to get there, but it was worth the journey.


How would YOU use Social Business Software to coordinate your organization's marketing efforts?

recipe pic2.jpgFor many marketers, cross channel marketing on the social web has been a dizzying, ad hoc, and all-too-often unmeasured experiment.  What many don’t understand is that the social web offers the greatest marketing opportunities we have ever seen, so it’s time to get serious.  But instead, marketers are defaulting to a Facebook-only strategy – carving out a few dollars to create a fan page, getting a college intern to manage it, and telling the CEO that they’ve got social covered.


The real recipe for success isn’t as complicated as some may think, and it works equally well in the B2C space as it does in B2B business models. I’ve personally seen it have a dramatic and immediate impact across all of Marketing’s critical initiatives – driving brand awareness and advocacy, website engagement, leads, sales, increasing loyalty, and most importantly measurability to these efforts.


Ingredients to a successful social web strategy –


1) One part Facebook

With 750 million users, whether you sell to consumers or business, engaging on Facebook and creating a fan page or pages is a no brainer.  However, just creating your fan page isn’t enough, because with hundreds of thousands of Facebook groups and fan pages already existing there are likely many other areas on Facebook that you need to be monitoring and engaging in conversations.


Having a process and tools in place for multiple people (not just one or two) to easily monitor all these Facebook conversations and engage consistently are what your customers, prospective customers, and partners are now coming to expect.  In a moment I’ll describe why it’s also critical to mix this well with ingredient number three.


2) One part social web

This is where social strategy can get dizzying.  What about Twitter?  YouTube? The blogosphere? Forums?  Discussions occurring on relevant publication websites?  And now Google+?  Did you know that Google+ accumulated 10 million users in just a couple weeks into their closed/invite only beta!?!  Ultimately all of these conversations can be huge areas of both opportunity and risk. Ignoring these channels is equivalent to ignoring the web itself back in the late 90’s.  It’s simply a fundamental shift that demands marketing attention and strategy.


However, for most if anything has been done in this area, the keys to the castle have been placed in the hands of a very few ‘specialists’ – typically the brand police.  Their only thought is to manage risk.  Don’t be foolish.  Do you let every marketing team member do Google searches?  Enabling social web monitoring should be equally ubiquitous.  The only reason it isn’t is because virtually every social media-monitoring vendor today (other than Jive) makes it cost prohibitive and too complicated for everyone on the team to be monitoring and engaging across the social web.  If market managers are running cross channel campaigns, tracking the effectiveness, word of mouth, and staying engaged with influencers is essential.  In fact, they can leverage the social web to extend the reach of campaigns, get ideas for future campaigns, and more quickly make adjustments based on real-time feedback from target audiences and influencers.


3) Three parts community

Why is having your own community on your web property more important in your social strategy than Facebook and the social web combined?  Simple, you own it.  You have 100% control over the look, experience, SEO benefit, and most importantly the data behind the interactions.  In addition, the broader social web has one other major challenge – it’s virtually all ‘short form’ conversations.  Brand advocates need more.  People needing support help need more. Partners need more.  And you should want to give prospective customers lengthier ways to engage with you and their peers.


The best way to approach your community strategy is to tightly integrate it with both your Facebook and social web strategy.  Any community provider worth investing in should enable you to expose community conversations within Facebook as an app living alongside your Wall.  This exposes people on your fan page to your community, and in addition, when people post on the community app there’s a double bonus. First, that conversation gets exposed to your community; and second, technically speaking that thread is now helping drive your SEO. Many people don’t realize that since Facebook uses what’s known as ‘no-follow’ links, conversations on your wall aren’t indexed by Google and therefore don’t help drive your SEO.  But your community of course would be visible to Google’s crawlers so your fan page app would ultimately be helping drive SEO.


In addition, ideally your community technology should make it simple to pull conversations from the social web into the community itself.  It’s a way to keep people engaged, show that your listening, and enable people to expand on their conversations and thoughts.


4) One part measurement

Every part of your social strategy should be measured, just like for every other marketing program. Admittedly Facebook’s fan page reporting is quite minimal.  However, if you’re doing it right and integrating your community into the fan page experience, then your community tool should be much more robust at reporting engagement and every social interaction.  Across the social web, every person (which should be every team member) should have easy access to a set of dashboard metrics that pertain to the searches that are created, including sentiment around those conversations. Without reports and dashboards of key data, you can’t communicate results and ROI of efforts to others in the organization and you won’t be able to know what to adjust to maximize future success.


Just like any good recipe, if you miss one of the key ingredients, your efforts will be in vein. However, different than your kitchen recipe, if this one turns out bad it could cost a marketer a job.  So think holistically, use this recipe as your plan for success, and become a student of social because there’s no doubt that a fundamental shift has occurred in the way people connect, share, and learn. If you’re not embracing it, know that for sure your competitors are. Start now in thinking big and broad when it comes to social and your marketing results will definitely be rewarded.

It has been amazing to watch business functions evolve as the ‘social’ wave continues to make a splash (check out the The Path to Social Englightenment Infographic). One of the hot trends we’re hearing right now from our customers is a measurable uptick in efficiency and productivity as they apply social business software to their sales force.




The answer is actually quite simple. Sales is a largely a social function. You don’t sell to machines, you sell to people. You also  don’t sell alone – you need a team behind you to win. A fully  productive sales team needs access to the right information, the right  expertise and the right tools - in real time – to give them the edge to win. A social sales strategy needs to be pervasive, meaning it is not limited to a single sales use case. The ability to connect across  boundaries – partners, customers and employees – is absolutely critical  to take full advantage of the new way to business and can have a big impact on both direct and indirect sales channels.




A picture is worth a 1000 words. We created the infographic below called “Any Given Sales Day” to illustrate the difference between the old and new way of selling.  You can download a copy for yourself as part of our Sales Enablement Toolkit.


We'd love to hear more stories.  How are you using Jive for sales enablement? Comment below.




Want to learn more about the new way to sell? Browse the Sales Enablement Toolkit.

Screen shot 2011-07-04 at 1.33.36 PM.pngEarlier this year, I participated in a social business conference the new-fashioned way -- remotely, via the Twitter stream. And I remember watching a compelling discussion about how human resource departments leverage emerging social business practices and the software that enables them.


It wasn't anything my customers haven't already shared, but it got me thinking:


In this world of recruiting, hiring, and rewarding individual contributors, how will HR need to change those practices to drive  social business behaviors across the enterprise?


What do you think?

Screen shot 2011-07-04 at 1.33.30 PM.pngOne of my former colleagues always said that good collaboration software should be present wherever people's eyeballs already are.


I'd say the same goes for internal corporate communications messages. And I'm not talking about emailing the entire organization.


For many of our customers, Jive has become that place.  Jive communities are often the single place where employees go, not only to get work done or find experts-- some call this employee-to-employee interaction--but also to stay connected to the company, or business-to-employee interaction. And that's because their Internal Communications team knows to put their messages where people are already hanging out.


Heck, Jive has become the entire intranet in some corporations!


One of my favorite examples is how Bupa, a healthcare and insurance services company with more than 52k employees, uses Jive to deliver Bupa World Magazine to their organization, as well as provide collaboration and networking capabilities.


Through their annual employee survey, Bupa found that employees who use Jive are 10% more satisfied and more engaged with the company, than those who don't use it. According to Gallup, more engaged employees lead to better business performance. No wonder Bupa won Corp Comms 2010 award for best use of digital media in internal communciations.


How is your organization making the transition from traditional internal communications practices to embrace Social Business?

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