This session resulted in attendees walking away with LOADS of tips and tricks to try at their organizations. Thanks so much to the gurus Rachel Duran, Radio Shack Community Manager, Kirsten Laaspere, Community Manager for Fidelity Investments, and Claire Flanagan for hosting.
Rachel Duran's Point of View:
Why is executive engagement so important?
It raises excitement for your community
it sets an example
it allows your employees be heard
You must prep for executive engagement:
Which executives will impact employees in this community?
Understand how socially savvy they are AND learn their #workstyle
Understand your company's business objectives
Adapt your trainings based on these findings, not on your expectations
You must get the executives excited!
Learn what they can do/find/learn on the community
Tap into their competitive nature
Create a Social Guide Program:
Assign execs a dedicated Jive expert to help coach them through the community and how to find their voice
Share what to type of content to post: recognize, celebrate, update, ask for feedback
Train them for on-the-go engagement. What should execs focus on, and what can execs leverage others to accomplish?
Reports on activity, content, and sentiment
Employee retention rates and Glassdoor reviews
Kirsten Lasspere's Point of View:
Three levels of Social Executives:
Executive Support - allows for launch
Executive Approval - allows for associate participation
Executive Engagement - leads to full engagement
Demonstrate the Reward (and Risk) of Not Engaging
What do you do with early adopters? Focus on them, encourage and reward them and share their success stories
Convince them 'Taking Action' = 'Adding Value'
Learn their business goals and connect it back to participating
Make it Easy!
It's about shift over change - don't try to make them change
Teach Through Relevant Examples
Focus on bite-sized use cases over 'war and peace' novel features
Win the Confidence of Trusted Advisors
Build an army of 'you's - create Admins for specific initiatives
Configure your Jive Community experience by selecting a track. We'll use this track on the homepage to show you relevant content and help you find resources quickly. You can change your track easily from the homepage or your profile.
As a community manager, you're an ambassador for your Jive community as you build places, curate content and engage with fellow community members. To help you go further with your site, we'll share success stories and other resources.
Whether considering a new purchase or working on an upgrade, technology managers need insight on the best ways to implement a community and learn more about the various upgrades in software releases.
An effective community starts with sound business strategy. As your community matures, you'll want to learn and share best practices for implementation and continued success.
Whether you're a developer, system administrator or a designer, you need insight on building a great user experience for your Jive community. Get the scoop on theming, API's, upgrades and more.
We've got a special area for partners to get essential information and best practices they need for describing and selling Jive to potential customers.
Whether or not you have a specific role in your Jive community, this track highlights areas of interest to Jive users such as training materials, community best practices and an opportunity to network with other customers.