Jive News Blog

3 Posts authored by: Tony Zingale

It’s 2013, and business as usual is dead. The hype of social is dead. Facebook for the enterprise is dead. Freemium in the enterprise is dead. E-mail as we know it has become a disease – it cannot and should not be the only answer to all communication needs. In fact, I predict it’ll be reduced by 50% within three years. Good riddance: We’ll get more work done, and have more fun doing it.

We learned a lot in 2012 – that large IT centric software companies recognized they were woefully behind - and their attempts to catch up fell far short when they tried to purchase relevancy just by placing a check mark in the social feature box. We learned advertising metrics don’t work when measuring actual business value. And, it became abundantly clear that social for social’s sake doesn’t matter and people won’t pay for it.

We know innovation in business happens daily, much of it through new technologies we create right here in Silicon Valley. Yet a lot of this innovation and how we bring it to market is built on the backs of 20+ year-old business tools designed for everything but people. We all just tolerate it and jerry-rig old tools together to make it work somehow.


This is categorically not how creative interactive workers want to spend their time. It’s not the way to get valued employees invested in company goals or build loyalty. It doesn’t do anything to ensure daily operations are strategically aligned with the corporate mission. It’s not the way to add business value.  As I’ve blogged about before, McKinsey, in its ground-breaking social economy report issued in July of last year, said people waste 28 hours per week doing mindless tasks like responding to emails and searching for information.


With business spending 70% of their operating budget on their people, why wouldn’t we want to make an investment in our most important asset – our people.  How about we use business processes truly created for us - the people actually doing the work? We deserve business systems that unlock creativity and human potential. We need a radical overhaul. And that’s JIVE’s MISSION – to change the way work gets done.


Social enterprise platforms are drastically transforming business cultures. They allow people to spend more time doing what they love (and get paid to do) - code, develop, sell, market, innovate - versus being bogged down by slow, bureaucratic, time-sucking processes and mind-numbing meetings.

Can you imagine enhancing productivity by up to 15%? How about slashing the e-mail load in your company by 21%, or reducing meetings by 16%? And here’s the real piece of data a CEO cares about: Boost revenue by 2%-4%.  That’s business value!

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You don’t have to imagine all this. As the new report commissioned from a top 3 global business consulting firm shows, it’s a reality.

At Jive, we’re leading the charge. We are changing how people work across diverse industries and across the world. We have the customers to prove it.  And we are constantly innovating the Jive experience and coming out with the best technology.  Strap yourselves in and enjoy the ride. 2013 is going to be a fantastic year – I can’t wait! 

Also check out a new video which showcases the new way to get work done here.

Last week I was lucky enough to attend the Techonomy conference in Tucson. I had some interesting conversations with lots of smart people and also spoke at a roundtable with Allen Blue of LinkedIn, Jon Froda of Citrix Podio and hosted by Adam Ludwig of Techonomy.

It was a great discussion and as we talked, it became even clearer to me that we are at a very significant inflection point in the enterprise market – a time when the enterprise is retooling itself.  Over the last 20 years, businesses have spent billions on networks, computer hardware and software applications. We have become extremely adept at automating thousands and thousands of business processes and tasks with layers of management, protocols within functional silos. And in doing so, we have pulled hundreds of millions of dollars of cost out of the business. But what have we done for the people – the employees that make our businesses run? In the last 20 years, we have given them email, which is 30 years old – gee, thanks guys!


A significant portion of the new workforce is social: they grew up on Facebook, Twitter and with instant responses from their personal networks like IM and text. They are mobile: the adoption of smartphones in the U.S. is faster than any other major technology, including television, the Internet, email and even radio. They live in the cloud: they need information whenever and wherever they are and cannot be chained to a workstation.


And at work, instead of delivering what they need, we’ve provided them thinner and lighter laptops, tablets and smarter phones. The new workforce has been living their life of innovative and disruptive consumer applications that they have an emotional connection with. Yet at work, the only emotional connection I can think of is with a 25-year old ERP system – and that isn’t pretty. How can we expect people to achieve their full potential of productivity and collaboration when they’re using old tools? Those older technologies are definitely important and it’s critical we provide links to them, but they’re not the whole solution that’s going to let people get work done in a better way now and in the future.


The most enlightened businesses are starting to recognize this and are retooling around social, mobile and cloud. The most evolved companies are unlocking the silos and breaking down the barriers with big data and better productivity tools. They are implementing collaboration platforms to solve problems in a better way, get products to market faster and drive more innovation.


A recent study by McKinsey found that knowledge workers spend 28 hours each week writing emails, searching for information and attending meetings internally – that’s 70 percent of a standard work week! Imagine what the best people in your organization could do with even five or 10 of those hours back? Sell more? Code more? Develop better products? Spend more time with customers?  McKinsey found that $900 billion to $1.3 trillion of annual value could be unlocked by social technologies and productivity could be increased by up to 25 percent.


This is still early days for social technologies in the workplace, but the rising tide of the new workforce cannot be ignored.  It is time for the enterprise to embrace their people’s ability to create value in ways no other workforce could by giving them the tools they really need to be more productive – business-ready versions of the technologies they already use – and unlock their potential.

Screen Shot 2012-11-05 at 3.39.46 PM.pngAs the leader of this awesome business, every day I have the privilege of meeting entrepreneurs with great innovations.  And with that comes the ability to see opportunities and top talent that will be a rocket booster for our business.


I’m excited to let you know that we’re adding exactly that kind of great talent and technology to the Jive platform.


Today, we announced that we are bringing Meetings.io and Producteev into the Jive family – innovative companies in their respective areas of real-time communication technology (RTC) and cloud-based social task management. And what’s so exciting is that both companies already have several thousand customers around the world who have experienced what we already know - that social task management and RTC make work more productive, accountable and personal, just like Jive.


For those that are just getting to know these companies, Meeting.io’s RTC platform allows people to use video and chat connections by simply clicking a link.  What I love about it is that work gets that much more personal and moves that much faster. When I can simply call up a session without hassle and talk to someone to solve a problem in real time, I know I’m much more efficient, personal and frankly, better.


Producteev similarly makes work that much more productive by letting people collaborate together on tasks and projects on any device. If you’re like me, being able to turn real work into actual work streams as easily on my iPad and iPhone as I can on my desk is really valuable.


By integrating Meetings.io and Producteev into Jive, we will take a giant leap forward in making work collaboration much better. Who wouldn’t want these services that allow all of us to focus on what matters at work.


And the other great news is that both companies will continue to offer their services to their customers in their current form as standalone products, while we bring them into the Jive platform.


I’m so excited to welcome the extremely talented Meetings.io and Producteev teams to Jive because I am certain they will help us pursue our next generation platform and help our customers continue to change the way work gets done.


Learn more about these announcements and hear directly from Denis, Meetings.io founder and Ilan, Producteev founder. I look forward to your feedback and comments to this news and anything else on your mind.


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