An often neglected, but crucial group of stakeholders in enterprise innovation programs is the mid-level management. Middle managers have a direct influence on their teams and their approval is key to receive high participation rates. Also, they are typically driven by short-term targets, which doesn't leave much room for innovation if perceived as an additional task on the list.
In this webinar, Christoph Sohn will take a closer look at:
Understanding middle management’s role for a successful innovation program
Motivation of middle managers
Tactics to better integrate them into your process#