How to Get Your Middle Management on Board

June 24th, (5pm CET)
with Christoph Sohn, Consultant at HYPE Innovation



An often neglected, but crucial group of stakeholders in enterprise innovation programs is the mid-level management. Middle managers have a direct influence on their teams and their approval is key to receive high participation rates. Also, they are typically driven by short-term targets, which doesn't leave much room for innovation if perceived as an additional task on the list.

In this webinar, Christoph Sohn will take a closer look at:

  • Understanding middle management’s role for a successful innovation program
  • Motivation of middle managers
  • Tactics to better integrate them into your process#

Check out the HYPE Innovation Blog: latest trends and key considerations for innovation professionals: http://blog.hypeinnovation.com

Don't miss our upcoming webinars, forums, and presentations at events around the globe:

  • May 28-29: HYPE Innovation Managers Forum, Bonn, Germany
  • June 10: Webinar: The Execution of Innovation - What You Need to Know
  • July 16: Webinar: How Can You Drive Innovation with Customer Insights, Elena Ozeritskaya and Colin Nelson