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Our Learning Consultant Stan Jeffress speaks about a community that has meaningful business impacts: #community


Our learning consultant Stan Jeffress speaks about „the last mile“ in a training context. Read more: #learning



Are you using Jive software and looking for a possibility to give users structured access to knowledge and the ability to collaborate and learn on one platform? Then we invite you to join us for a webinar and learn more about Pokeshot///SmarterPath!


Pokeshot///SmarterPath is a product which is seamlessly integrated into Jive. It approaches learning as an on-going experience applying principles of learning from one another to get work done.

With this social learning tool it´s very easy for training creators to build
interactive and individualized courses helping users to stay up to date and progress through courses on the go with its mobile feature.
Your employees don´t need to switch between different platforms or log in twice. All learning material can be presented in your Jive ecosystem to support you in promoting enrollment and encourage users to collaborate while taking a course using the familiar features of Jive.


Join our webinar and find out the power of Pokeshot///SmarterPath:


  • Increased Jive User Adoption By Using Familiar Features
  • Individual Training Through Focused Information On Demand
  • Knowledge Sharing And Expanding Network
  • Easy Collaboration With Peers And Instructors During Course Trainings
  • Simple Creation Of ILT Courses When Blended Learning Approach Required


All those elements will help you to increase productivity and maximize your investments in Jive as well as contribute to revenue growth through meaningful training bringing your employees competence and motivation on a different level.


Learn more about this powerful social learning solution SmarterPath and join us for a short and free webinar!

For more information and registration, please follow the link.


News: PwC Germany and Pokeshot///SMZ launch a collaborative partnership

We are pleased to announce that the auditing and consulting company PricewaterhouseCoopers AG (PwC) and SocialMediaZolutions GmbH & Co KG have entered into a partnership in the areas of digital transformation and social business. The partnership will include collaborating on the creation of complex software solutions and IT architectures, encompassing the strategic planning and conceptual design as well as the development and implementation of such solutions and architectures. As PwC has deep expertise in strategy and management consulting, and Pokeshot///SMZ specializes in execution and technology, our two companies’ services complement one another perfectly.

PwC’s and Pokeshot///SMZ’s clients will benefit from the enhanced capabilities and the expanded range of services. The collaborative partnership between PwC and Pokeshot///SMZ combines classic strategy consulting for digital transformation, compliance and governance, and an in-depth understanding of IT architecture, software solutions and the integration of IT infrastructures. Finding answers to questions such as how to implement compliance requirements and governance guidelines in the world of digitization and social business will play a crucial role in the future for many businesses. A major advantage of the partnership is the ability to offer clients holistic solutions and a single point of contact.

With its approach to digital transformation, PwC offers companies an integrated range of industry-specific consulting expertise and services. It developed the method to enable companies to identify and successfully leverage their growth potential in the digital domain. “We help companies to understand the dynamics of the digital economy and their customers’ expectations, enabling them to exploit their digital potential to the fullest – from strategy formulation to tactical implementation,” said Carsten Hentrich, a director at PwC specializing in digital transformation.

Working together will also enable key technology questions to be answered during the initial strategy and concept phase.

Thanks to its team of seasoned consultants and highly-skilled solution architects and software developers, Pokeshot///SMZ has a long and successful track record in the world of social business and has grown to become one of the leading technology providers in this field. Its strengths lie in technology-oriented and independent consulting, implementing and upgrading social business software, integrating solutions into existing IT infrastructure and architecture, and providing ongoing specialist technical support for custom developed systems. By collaborating with PwC, Pokeshot///SMZ will now be able to give clients guidance and advice much earlier in the process of introducing digitization strategies and social business applications.

About Pokeshot///SMZ

Pokeshot///SMZ is a Germany-based innovative software consultancy and technology provider, with its own product development arm. The company is active around the globe and leverages its offerings in business consultancy, professional services and customized product development to ensure that organizations get the most out of software. Its team of dedicated consultants and specialists has extensive and diverse of experience in the field of social business. Learn more at

Contact persons

Stephan Müller-Ziebur (Managing Director)

Dr. Carsten Hentrich (Director, Digital Transformation Expert)



News: PwC Deutschland und Pokeshot///SMZ vereinbaren partnerschaftliche Zusammenarbeit

Wir freuen uns Ihnen mitteilen zu können, dass die Wirtschaftsprüfungs- und Beratungsgesellschaft PricewaterhouseCoopers AG Wirtschaftsprüfungsgesellschaft (PwC) und die SocialMediaZolutions GmbH & Co KG eine Kooperation in den Bereichen Digital Transformation und Social Business vereinbart haben. Die Kooperation umfasst die Zusammenarbeit sowohl bei der Strategie und Konzeption als auch bei der Realisierung und Implementierung von komplexen Software-Lösungen und IT-Architekturen. PwC als Experte für Strategie- und Managementberatung und Pokeshot///SMZ als Spezialist für Umsetzung und Technologiewissen ergänzen damit ihre Portfolios und Leistungsfähigkeit optimal.

Die Kunden beider Unternehmen profitieren von der verstärkten Leistungsfähigkeit und dem zusätzlichen Spektrum an Services. Die Partnerschaft und Zusammenarbeit von PwC und Pokeshot///SMZ verbindet klassische Strategieberatung für Digital Transformation, Compliance und Governance mit dem Blick auf IT-Architektur, Software-Lösungen und Integration von IT-Infrastrukturen. Vor allem die Beantwortung der Frage, wie Anforderungen aus Compliance und Governance Richtlinien in der Welt der Digitalisierung und Social Business beantwortet und umgesetzt werden, wird in Zukunft für viele Unternehmen eine entscheidende Rolle spielen. Im Vordergrund der Partnerschaft steht dabei, den Kunden eine ganzheitliche Lösung und einen Ansprechpartner zu bieten.

Mit dem Digital-Transformation-Ansatz bietet PwC Unternehmen eine integrierte und branchenspezifische Beratung. Die Methode wurde entwickelt, um Unternehmen dabei zu unterstützen, ihre Wachstumspotenziale in der digitalen Welt zu identifizieren und erfolgreich zu nutzen. „Wir helfen Unternehmen dabei, die Dynamik der digitalen Wirtschaft und die Erwartungen ihrer Kunden zu verstehen und diese Potenziale voll auszuschöpfen. Von der Strategie bis zur Umsetzung“, sagt Carsten Hentrich, Director bei PwC und Experte für die digitale Transformation.

Durch die Zusammenarbeit können bereits in der Strategie- und Konzeptionsphase die entscheidenden technologischen Fragestellungen beantwortet werden.

Pokeshot///SMZ ist seit vielen Jahren mit sehr erfahrenen Beratern, Architekten und Software-Entwicklern im Bereich Social Business aktiv und hat sich zu einem der führenden Systemhäuser in diesem Bereich entwickelt. Die Stärken liegen hierbei auf der technologienahen und unabhängigen Beratung, der Implementierung und Erweiterung von Social Business Software, die Integration in bestehende IT-Infrastruktur und Architektur und die nachgelagerte, fachliche und technische Betreuung der aufgebauten Systeme. Der Pokeshot///SMZ ist es durch die Partnerschaft mit PwC jetzt möglich, Kunden schon viel früher im Prozess der Digitalisierung und Einführung von Social Business Anwendungen zu beraten.

Über Pokeshot///SMZ:

Pokeshot///SMZ ist ein innovatives Software- und Beratungsunternehmen aus Deutschland mit eigener Produktschmiede. Das Unternehmen ist weltweit aktiv und bietet Unternehmensberatung, Professional Services und maßgeschneiderte Produktentwicklung an, um den Nutzen von Software zu verbessern. Ihre Experten haben weitreichende Kenntnisse im Bereich Social Business mit mehr als 9 Jahren Erfahrung. Weitere Informationen unter


Stephan Müller-Ziebur (Geschäftsführer)

Dr. Carsten Hentrich (Director Digital Transformation)

This month we are kicking off our special "Get ready with SmarterPath" YouTube activity, during which we will explain how to work with our social learning solution.

Our short video tutorials will show different types of users how to create courses and exams, maintain library assets, assign or enroll into courses, complete courses, run reports on participants in SmarterPath.


The goal is to give our users a better understanding of SmarterPath and to ensure they get the most out of this powerful social learning tool. The videos will enable users to quickly and easily boost their knowledge of SmarterPath, and can be watched at any time and as often as they like. Users can also share the videos with their colleagues or training supervisors.


Get ready for our first tutorial in April 25th which will be published on our YouTube-Channel. Please join and follow us!


SmarterPath is a cutting-edge social learning solution that incorporates learning into employees’ daily work routine by binding social and learning aspects together. It approaches learning as an on-going experience applying principles of learning from one another to get work done and brings e-learning processes of any organization to a different level by embedding learning directly into the user experience.


For more information, visit the SmarterPath website or watch the short intro video.

We look forward to your feedback!

Christopher Böckelmann
Marketing Manager Pokeshot///SMZ

From March 14-16 Pokeshot///SMZ was a sponsor of the JiveWorld 2016 in Las Vegas. Over these three days the world’s leading conference for modern communication and collaboration
held this year under the motto “The Power of Connection drew top thought leaders, customers, social business collaboration experts, and developers to Las Vegas to share knowledge and best practices.

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             Our team at JiveWorld16                                      Our CEO with Elisa Steel               Stephan and Pete at booth TS3

JiveWorld 2016 was a huge success for Pokeshot///SMZ. We announced Jive certification of our award-winning social learning solution SmarterPath, had a number of interesting conversations at our booth and received a bunch of positive feedback from Jivers and conference participants.“ said Stephan Müller-Ziebur, founder and managing director of Pokeshot///SMZ.

Pokeshot///SmarterPath attracted a lot of attention at the conference. During demos attendees discussed enthusiastically potential use cases within their organizations and the benefits of having our social learning solution. They especially highlighted the importance of its “seamless integration with Jive” and its “robust and easy to use” tools that allow all users to not only build or complete a course, but to simultaneously “collaborate with peers” without switching platforms. Pokeshot///SmarterPathwith its peer-to-peer and group learning Use Cases was unanimously described as a “great solution.”

SmarterPath takes a unique approach to learning by focusing on its social aspects and emphasizes how important it is to learn from each other’s experiences in a naturally collaborative environment. It accelerates adoption of your Jive ecosystem and incorporates the learning process into the daily routine, while allowing learners to take courses at set times and places and to learn from their peers. This is how learning is done differently with SmarterPath.

We’d like to express our gratitude to Pete Rendek, Web and Digital Content Manager at Avnet Technology Solutions, who kindly shared with attendees successful learning use cases implemented at Avnet. We’d also like to acknowledge the immense contribution made by Stan Jeffress, who has a long track record with various LMS solutions and is co-founder of Vector612, and express our appreciation for his nearly round-the-clock support at JiveWorld.

Learn more about Pokeshot///SmarterPath and watch our short intro video.

Learning management system for social learning

taps into the power of Jive solutions

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JIVEWORLD16, LAS VEGAS – March 15, 2016 – Today, at JiveWorld16, the premier conference for modern communication and collaboration, Pokeshot///SMZ announced its successful Jive certification of Pokeshot///SmarterPath. As a forward-looking learning management system (LMS), Pokeshot///SmarterPath focuses on social learning. It brings the e-learning processes of any organization to a whole different level by embedding learning directly into the Jive user experience. Course creators can leverage content directly from Jive as well as quizzes, HD video and online trainings to build their courses and also re-use already existing learning content within Jive.

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“As a Jive certified technology partner, we are committed to adding value to Jive’s customers. With SmarterPath, learning will become an ongoing process and be a regular part of your employees’ working day. Participants can progress through their training while they work using the familiar functionalities of Jive to collaborate with their peers. SmarterPath is truly ‘learning done differently.’” said Stephan Müller-Ziebur, founder and managing director of Pokeshot///SMZ.


In October 2013 Pokeshot///SMZ became the first company ever to win a Jive Award in the category “Extend Jive” – in recognition of its innovative social learning add-on SmarterPath.


“We’re excited to extend and enhance our certified technology partner program with Pokeshot///SmarterPath,” said Ofer Ben-David, executive vice president of engineering at Jive Software. “As a result of the integration, customers can leverage their Jive investment by incorporating Pokeshot///SMZ’s social learning solution to further enhance employee engagement and performance.”



JiveWorld16 is the premier conference for modern communication and collaboration, which was attended by more than 1,600 Jive customers, developers, and technology partners.


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About Pokeshot///SMZ

Pokeshot///SMZ is an innovative software and consulting company with its own product development department. Based in Germany and operating worldwide, we offer business consulting, professional services and tailored product development, all in the pursuit of one goal – to extend the capabilities of collaboration software. Our experts have extensive best practice knowledge thanks to more than 9 years’ experience in social business collaboration.

Learn more about Pokeshot///SmarterPath at and watch our stop-motion clip


Sayoda Saydalieva
Sales and Marketing Team


Pokeshot/// SmarterPath in practice – how Avnet, a leading global technology distributor, taps into the social learning capabilities of Jive


Sandra Brückner, Pokeshot///SMZ’s chief product officer, talked with Avnet’s digital marketing manager for the Americas, Pete Rendek, about how the company uses the Jive-embedded Pokeshot///SmartherPath social learning solution. Together, they looked at which use cases are possible in Jive and how SmartherPath can help implement these. Other topics included why Avnet chose SmartherPath and what new features they would like to see.


Why Pokeshot///SmarterPath?


The primary use case for the Jive-based Knowledge Network community at Avnet is the onboarding and enablement of the many solution provider partners that Avnet serves. Training and enablement of sales representatives via Jive’s social collaboration platform is essential to rapidly spread information and knowledge throughout the community. New sales staff need to be able to access sales training materials and marketing information on the platform from the office or on mobile devices. Avnet’s goal is to leverage the most up-to-date content to train its sales representatives quickly and effectively.

“Jive offers us terrific features that allow Avnet to implement this important use case,” said Pete, “but we needed additional ways to prepare training materials in e-learning formats, as well as more structured and targeted learning options.” Avnet searched for a solution in Jive that was lightweight, easy to use, and quickly comprehensible. “During this process we learned about the Pokeshot///SmartherPath solution.”

“We also looked a number of other products, but what we liked about SmarterPath was that it is very well integrated in Jive, is easy for our customers to use, and meets all of our requirements while offering the potential for future feature sets,” Pete added.

How Pokeshot///SmarterPath supports onboarding and enablement use cases at Avnet


Avnet uses SmarterPath to prepare training materials in Jive, and takes advantage of the variety of possible formats. “We have a lot of SCORM-based training programs, which we incorporate into SmarterPath and the reporting in SmarterPath helps us with validation of course completion,” Pete said.

SmarterPath supports primarily the onboarding and enablement use cases. For example, it makes it possible to assign groups to specific training courses. On the EnablementPath, users find courses tailored to their particular role within the company, which they can complete one after the other.



Future functionalities such as integration into the Jive


We also discussed how SmarterPath could be further developed to include new capabilities. Pete mentioned that integrating the solution into the Jive Gamification Module would be desirable: “This would allow courses to be created as tasks in our Knowledge Network and to reward participants with points, badges or awards; this would increase not only the platform’s acceptance, but also participants’ motivation to finish the courses.” SmarterPath’s road map has gamification integration slated for completion in 2016.



Avnet selected the SmarterPath solution because it provides a simple way to offer courses in Jive and track the learning progress of its community members. Another decisive factor in their decision was SmarterPath’s ability to support enablement and onboarding uses cases. Avnet launched its Knowledge Network community in November 2015, and Pokeshot///SMZ is providing assistance with any user questions related to SmarterPath.

I would like to thank Pete for sharing his comments and feedback regarding SmarterPath.

Onboarding is more than just a list of key information

Most companies now realize that onboarding is an essential aspect in developing a relationship with new employees and ensuring their effective integration into the organization. So this blog article doesn’t focus on why this topic is important for companies, but rather on what the onboarding process involves, what tools can provide support, and how to integrate it into your staff development and digital social learning strategy.

Companies should first put some thought into what incoming employees should actually learn. This is often limited to basic information of the company’s inner workings, for example: “Where can I get coffee? How does the scheduling tool work? Where is the nearest restroom? These matters are important, but should be supplemented with social and professional components, for example: Who are my colleagues? How do my colleagues collaborate? What specialized topics will I be addressing? Whom can I exchange information and views?


Enablement Path
Figure 1: Tool-based, employee-specific onboarding using SmarterPath (Enablement Path)


T-E-S components

It would be difficult to provide answers to all of these questions without the right kind of support. Modern social collaboration solutions like Jive or Office365 offer employees ways to network and share knowledge with colleagues. But there’s more to effective onboarding than having new employees sit at their computers and open a software program. Companies should instead take employees by the hand and guide them along a path, for example: Who are your colleagues? Who should you network with? Where do you find which information? (see Figure 1). This puts traditional, process-oriented onboarding tasks (where can I get coffee?) side by side with tool-based, social onboarding tasks (who are my colleagues?). All of these elements should be incorporated into a so-called digital social learning strategy. When answering the “how” question, it doesn’t make sense to view the various learning components separately. A mix of traditional and modern, electronic components should be used:

  • T: Traditional learning components (offline, in the classroom)
  • E: E-learning components (tutorials, videos, e.g. fire safety instructions)
  • S: Social learning components (communities)
This combination of components can be called a T-E-S components mix. The latter consists of the use of social collaboration elements such as a learning community. Companies thus ensure that employees, from the first day on, not only learn key information about the company but are also encouraged to share knowledge and network with other employees (thus fostering the community idea). A well-thought-out onboarding process is characterized by a balanced mix of T-E-S components. Companies should also keep in mind another important facet of social learning – learning from learners. When new employees enter the company, they bring valuable experience with them that can help the company. Plus, they will notice when processes are not functioning optimally. Companies should capture and utilize this knowledge. Incorporating this facet into your digital social learning strategy makes perfect sense for companies and employees alike.Onboarding and digital social learning – a recap
  • Onboarding should not be reduced to conveying key information, but should also include specialized topics and social elements.
  • Onboarding should be firmly anchored in the staff development and digital social learning strategy.
  • It’s important to integrate T-E-S components into this strategy.
  • The strategy should also take into account the “learning from learners” process.

If you want to learn about Social Learning please visit our website:

About the author:

Sandra Brückner, who studied business informatics at the Technical University of Dresden, has worked as social business consultant since 2012. She joined the Berlin-based social business consultancy and technology provider Pokeshot///SMZ in the beginning of 2014, where she leverages her extensive intranet and community expertise to consult organizations on how to optimize their change management and community management processes. She is also responsible for the fields of social learning and consulting of the innovative social learning product SmarterPath.