On June 2nd, TemboSocial participated in the Toronto Jive User Group hosted by Blueprint Software Systems at their beautiful office (thank you to syogarajah and lmariani for hosting the meetup) . There were great discussions and lots of learnings about the challenges, opportunities and successes of building an active community. The best part is, we took lots of notes!
One of the presentation topics that resonated strongly was about Jive user adoption and best practices, presented by Xhevair "Jev" Maskuli, Solutions Engineer at Jive. Jev talked about these 3 key Jive adoption success factors:
- Senior leaders role-modeling: 87%*
- Integrating Jive into day-to-day activities: 81%*
- Removal of other tools: 63% *
*Percent of survey respondents reporting that these factors were “valuable,” “very valuable,” or “extremely valuable,” from Nov 2012 survey of ~400 Jive customers by a top 3 global business consultancy.
Based on what we’ve learned from our customers who use TemboSocial’s Jive-integrated solutions, we couldn’t agree more with these success factors. Here’s why:
Success Factor 1: Senior Leaders Role-Modeling
When launching a new social business strategy, it's not enough to have great tools and a super integration team. You've got to have alignment with business goals and buy-in and participation from senior leadership.
According to change management expert John Kotter, 3 out of 4 senior leaders need to be convinced that change is necessary before a major cultural transformation can succeed. So step one is to get your senior leadership team to recognize there’s a problem.
The good news is it shouldn’t take too long to come up with a list of pain points related to the way people interact inside your organization. Are people spending endless hours in the meeting room or slogging through email all day? Are your turnover stats too high and your employee engagement numbers too low? These pain points are all signs that a major cultural makeover could improve the way you do business. This can be made possible by bringing integrated tools into your Intranet like Polls and Surveys or Employee Recognition to boost participation throughout your organization.
Success Factor 2: Integrating Jive into Day-to-Day Activities
Giving employees a reason to log on to the company Intranet to find information and resources that help them do their jobs better will give your social strategy a much needed lift. Spending time inside the Intranet expands employees’ networks, and connects them with people whom they never would have been in touch with otherwise - whether they’re from two floors up or from another office halfway around the world. A wider knowledge base and resource bank helps drive productivity and efficiency.
Another key to Intranets is that they are social. So infusing your Intranet with interesting user-generated content, helps drive success of your social strategy. User-generated content is the life blood of the community and what keeps people coming back to participate in the discussion. Introducing engaging tools like polls and surveys is yet another way to boost participation and encourage your employees to spend more time within your Intranet.
Success Factor 3: Removal of Other Tools
Expanding on the idea of integrating Jive into your employees’ daily activities, is removing redundant and stand-alone tools that compete with the Intranet. Integrating social programs within your company Intranet helps to leverage your existing investment in technology and drive your ROI.
An integrated and socially connected platform is also key to breaking down information silos between groups or departments within your organization, bringing all information into one place for employees. An active, social Intranet, where employees are connected and well-informed about company business is key to driving employee engagement and boosting employee performance within your organization.
It’s time to adopt a pro-social way of doing business by leveraging your investment in your Intranet program and discovering the power of integration.