Every organization's journey with social business tools is different. But there are milestones that every organization needs to reach to ensure technology is adopted. Success comes only when the platform is deeply integrated with business goals, corporate culture and brand promise.
David Carr, an editor at InformationWeek, notes that organizations that place high value on social connections seem to enjoy the smoothest path to adoption. The software behind the platform is not nearly as important as the understanding of how the network of relationships delivers value to the organization. This understanding doesn’t just happen, as Carr observes:
Employees must be enticed into using and experimenting with these environments enough that they see both the business utility and the value of the social component–how building stronger connections with other people, and meeting new people through the network can help them get their work done.
Carr’s point mirror’s a point that we’ve often made - you simply can’t assume that the seemingly effortless success of social media like Twitter and Facebook will translate into instant adoption within the enterprise. People need to see the business value of a social platform before they will be interested and they probably will need some education before they see results.
Organizations might use "social" to communicate better with customers, to share knowledge within and between business units, or to drive innovation. Successful adoption depends on having a clear strategy for using social tools to achieve these goals. And getting clear on strategy means getting past a lot of hype and misunderstanding about social enterprise.
Configure your Jive Community experience by selecting a track. We'll use this track on the homepage to show you relevant content and help you find resources quickly. You can change your track easily from the homepage or your profile.
As a community manager, you're an ambassador for your Jive community as you build places, curate content and engage with fellow community members. To help you go further with your site, we'll share success stories and other resources.
Whether considering a new purchase or working on an upgrade, technology managers need insight on the best ways to implement a community and learn more about the various upgrades in software releases.
An effective community starts with sound business strategy. As your community matures, you'll want to learn and share best practices for implementation and continued success.
Whether you're a developer, system administrator or a designer, you need insight on building a great user experience for your Jive community. Get the scoop on theming, API's, upgrades and more.
We've got a special area for partners to get essential information and best practices they need for describing and selling Jive to potential customers.
Whether or not you have a specific role in your Jive community, this track highlights areas of interest to Jive users such as training materials, community best practices and an opportunity to network with other customers.