With GDPR, the European Union’s new privacy law, just around the corner - in case you haven't heard, it'll go into effect on May 25th, 2018 - collecting consent from your subscribers should be on top of your priority list. But GDPR not only applies to new consents collected after May 25th, but it also applies to all EU contacts you might already have in your database.
This is important to understand, because for any of your EU-based subscribers lacking a compliant consent you won’t be allowed to send marketing emails to those subscribers anymore after the law is enforced. This is where re-permission campaigns come into play. Since the only way you can keep those subscribers on your active mailing list is by collecting GDPR-compliant consent before the May 25th deadline.
To make your re-permission campaigns a real success there are a couple of things to consider. Check out this great article from Litmus to get tips and tricks on improving your GDPR game.
If you need any help with setting up or executing your campaigns, creative services, or other consultancy please reach out to us. We are happy to help.