Throughout the last several years, we listened to you - our clients - and to how markets are changing. CRM is no longer isolated and our Enterprise Edition combines elements around collaboration, communication, marketing automation, business intelligence. Our AureaCRM Standard Edition is focused on simplicity and artificial intelligence to support processes and mobility.
So here we are - these are the Roadmap topics we'll focus on in 2018 that will bring Aurea CRM to the next level:
- Invest in stabilization, performance and modernization of base components (e.g. Exchange Connector, MS Office integration/launcher, CRM.pad offline synchronization)
- Expand capabilities around mobility, sales processes, notifications and KPIs in our web and mobile solutions
- Enhance sales productivity by collaboration (sales enablement), account insights (collect market information), marketing automation and information integration
For the last topic, we're not just expanding our world-class CRM with new functionality, but in addition (like we did with email marketing) will integrate world-class solutions like Jive for collaboration/sales enablement, or our CX Messenger solution for smoother integrations of third party systems, like SAP. Our competition can't do the things that we as a private software company can do (such as use our Aurea Prime program which offers our world-class software to existing customers without additional software costs). Because of this and so much more, we are confident that this roadmap will set Aurea CRM apart from other solutions.
Through our customer success program we're interested in capturing case studies and specific use cases together with you. Let us know if you're interested in working together with us.
We've also created a set of Professional Services Value Packs that deliver pre-defined services that can immediately solve day-to-day business and technical challenges like data quality, connector optimization, or training.
Please continue to use the AureaWorks community to communicate and engage with us at Aurea. Ask questions (in whatever language you like), exchange information with us and other customers, bring in ideas and use the information here to stay aligned with the product vision and capabilities you can use from now on!
Looking forward to a great CRM-2018 and to many years with you as an Aurea CRM customer!