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Sales organizations are being challenged very differently in 2019 than they were even 5 to 10 years ago.  The advent of mobile computing has completely changed the sales dynamic from notepads and pens to keyboards and touchscreens.   As we push further into this brave new world of selling, clients are struggling with the CRM tools that are available in the market as they have been developed by taking old technology and trying to make it work for a mobile workforce.  Sellers today need a mobile-first CRM with an intuitive UI, multi-modal approach to access and integrations that drive real business value instead of the shotgun approach most of the old-fashioned former market leaders take.

 

CRM was created in 1986 based on the principle of a digital Rolodex by Pat Sullivan and Mike Muhney when they built ACT!, this became the gold standard for salespeople.  These early systems allowed for contact management and very basic database marketing; however, soon it became commonplace for every salesperson on the street to use some form of CRM platform.  Fast-forward almost 30 years, and everyone from IBM to Nutshell is trying their hand at creating the next big thing for CRM. With tools that link us to internal data or even Facebook, most offerings try to jam as many features into them as possible making the software bloated, expensive and difficult to use.  This everything to everyone approach has created friction, confusion, and underutilization of tools in the sales community.

 

Aurea has decided to take another path when it comes to our newest CRM offering.  ACRM is being rearchitected from the ground up to be the CRM for the 21st century.  Built around the standards that have been created by systems like Salesforce, CRM.nextgen will be revolutionary, offering a simple, open and insightful experience when it comes to developing deep customer relationships.   Aurea CRM.nextgen will provide a robust modern interface, a focus on B2B relationships, enable a mobile-first approach to access and provide integrations that matter to sellers. As an enterprise solution, Aurea CRM.nextgen will act as a central hub across all of your data connecting the dots and generating the insights your team needs to be successful in the ever-changing landscape. 

 

This investment in our new platform will allow Aurea CRM to continue to grow and adapt to the needs of our clients for years to come.  Tentatively we will be bringing our new CRM to market early in 2020 while continuing to further innovate our current version to explore the possibilities to combine features and services across both platforms.  We will continue to update you as we make progress and are excited to share this journey with you.

I like this article from our Aurea customer ALLIANZ a lot - it's about digital transformation and how this effects and optimizes spreaded team structures or getting more agile and more transparent across organizational silos: Digital Transformation at Allianz. Allianz is using Aurea software in more than 70 subsidiaries and for more than 150.000 users - this is a wonderful example where we're working on to extend our Aurea CRM solution in 2018 to:  CRM is so much linked to customer data and customer processes that all the communication around those processes/rules and the working together for spreaded functions or teams (e.g. Sales and Services working on the same accounts etc.) is super essential.

 

These capabilities we'll add to Aurea CRM by using Aurea Jive as the communication and collaboration module. It helps internally to work together and it help externally (like this AureaWorks platform) to connect to end customers, find internally experts for different topics, collect knowledge, enable and engage the sales team etc.

 

I'm super excited that the first ACRM customers now start to use Aurea Jive via our Prime offering for free and using the kickstart packages of Platinum and our ProPacks to start with building up first use cases linked to their CRM.