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As we move into the second half of 2019, Aurea is making significant strides towards our next-generation ESB.  We have been meeting with clients on our detailed roadmap - and we’ve begun sharing our plans to deliver a Hybrid Integration Platform in 2020. And as we look to the future with a solid roadmap in front of us, we’ve determined we need to make another fundamental change, around the name of the offering


We initially chose the name CX (Customer Experience) Platforms, because these solutions provide foundational technology behind some of the world’s greatest customer experiences. However, these solutions have grown in scope - expanding to interface with systems across the entire enterprise, as well as with critical, external entities. Given this broader scale, we want to ensure our customers understand the power these products can deliver in integrating disparate systems, including that managed on-premise, in the public cloud or privately hosted.


And more broadly, the integration of all these systems can dramatically accelerate Digital Transformation across the enterprise - which is a critical initiative for all of our customers. To ensure our customers - and the entire market - understand the power of these products, we are excited to announce that our CX Platform products will now be known collectively as Aurea Integration Solutions. Individually, the product names will retain their descriptive convention, simply prefaced with Aurea so they can be characterized more individually:


  • CX Messenger is now Aurea Messenger
  • CX Monitor is now Aurea Monitor
  • CX Process is now Aurea Process


“Integration”  intuitively demonstrates how these solutions enable connections across complex application environments with multiple deployment models. The name change also signals our commitment to delivering the most advanced Hybrid Integration Platform in the market.  As Aurea Integration Solutions evolve and adapt to the needs of our clients, excited to share this journey with you, and will continue to update you on our progress.


In an always-connected world, business needs to integrate a complex network of systems and applications to keep pace with their customer expectations.  These expectations continue to drive the surge of “big data” that is estimated to generate 2.5 exabytes (2.5Bn gigabytes) of information per day across the whole of the internet.   As more networks come online, organizations need a Middleware provider that can continue to supply all of the connectors needed to make these systems communicate without getting bogged-down in time-consuming custom implementations.


It was a crisp morning in the fall of 1968 when the NATO science committee met in the Stadt of Garmisch Germany.  The topic of this particular day, Middleware. From that point on it was recognized that the only way to make complex computer systems speak to each other was through the use of a Middleware layer.  While different systems have come and gone over the years Middleware has largely remained the same, continuing to offer the same types of integration capabilities regardless of OS, DB or application.


As we move into Middlewares 5th decade of existence Aurea is taking a fresh perspective on our CX platform to determine how it can continue to serve the interests of our global partners.  Enterprises are becoming more complex with applications, hosting and database usage expanding exponentially ever year. With this in mind, Aurea is positioning to stay at the head of the pack when it comes to ESB technology and connectors offered to our clients. Building upon our history of providing a rock-solid and fast ESB, Aurea has started to architect the future, looking at what truly matters to enterprises utilizing our Middleware services. 


As we continue to finalize on the vision of what an ESB looks like for the 21st century (microservices, connectors, services etc.) and beyond, the Aurea CX platform will continue to grow and adapt to the needs of our clients along with laying out a long-term roadmap to get us there.  Tentatively we will be bringing our vision to market early in 2020. We will continue to update you as we make progress and are excited to share this journey with you.