Every quarter we add new analytical functionality to our Jive platform to give community manager new ways to understand the community. In the past these analytical capabilities have been focused on giving managers the ability to track adoption and activity. Over the past quarter, we have engaged actively with our Senior strategist to define an engagement metric that allows community managers to measure engagement. While the activity and adoption measures provide an accurate gauge of community health, they don't account for how engaged a community is. Its very possibly for a community to have a lot of activity and adoption , but it may not have the necessary engagement needed for a sustainable community. The Engagement Index chart provides this capability to measure and track engagement.
Additionally, we've re-organized the reports so community managers can easily find the reports they are looking for. We're also introducing unique capabilities: the user interaction diagrams which show who's talking to who and allows community managers to track vibrancy.This chart allows community managers to track vibrancy and identify teams or departments that may be set up as silos
Product Discussion with Claire Flanagan, Director of Business Value Strategy.
The Engagement Index chart can be used to review community engagement as well as user activity, and watch how this changes over time. Typically, organizations calculate community engagement based upon responses to visitor surveys. With this release, we introduce a new metric "Engagement" which uses activity data to measure engagement. Given that data is used to define Engagement of a community, it makes it very easy to track engagement without having to surface complex surveys.
To calculate Engagement Index, we take the total activities for a particular period and divide them by the total active users for the same range. The higher the number, the more engaged the community.
Engagement Index per Month = Total Activities for that Month / Total Active Users for that Month
Engagement Index per Day = Total Activities for that Day / Total Active Users for that Day
User to user interaction report - Walk thru
User to User interaction chart
The user to user interaction chart allows community managers to track vibrancy of a community. The vibrancy gauge allows managers to ensure that different departments or locations are interacting actively with each other thus ensuring that the community is sticky and engaged.
The chart allows you to answer questions like: 'Are employees in the new Shanghai office collaborating with their San Francisco counterparts?' or 'Which departments in my company are most silo-ed?'. In one vivid snapshot, the chart showcases the breadth and depth of interaction amidst a company's employee base. Community managers can filter the chart by any of the defined user profile fields (hidden or otherwise).
56% of executives believe that addressing cross-functional collaboration issues is key to their their digital transformation efforts.
~ Altimeter Group Digital Transformation Survey, 2014
Navigating to the Chart
Click on the User icon and the links menu opens up. Scroll to the bottom of the list and click on the 'Community Manager Reports'.
On the new navigation scheme, there are two new menu times User to User interaction chart and Engagement index.
Revised Navigation Scheme
The navigation scheme for the reports has changed. Here is an updated version of the navigation scheme. This image below assumes that you have access to all the reports. Certain customers may not see all the reports as they may not be on the cloud infrastructure for analytic.
If you are interested in exploring these reports or are interested in learning more about the moving your data to the cloud, contact customer support.
|What are the filtering options available for the User to User interaction chart?||In addition, to the ability to filter by time, any profile field (hidden or otherwise) is available as a filtering option.|
|What are the filtering options for the Engagement index chart?||The Engagement index chart can be filtered by time.|
|What kind of interactions are tracked in the User to User interaction chart?|
User-to-user interactions include any sort of interaction between 2 users. For Example :
|There are some reports in the new navigation menu that I don't see in my community instance?|
Certain on-prem and hosted customers have not moved their data to our cloud platform (Cloudalytics). If you want access to these additional reports, consider moving your data to our cloud infrastructure.
|For the user to user interaction chart, how many profile elements for a given profile item show up on the User to user interaction chart?||The top 10 most active profile elements show up on the User to user interaction chart. This helps ensure that the smaller less active groups don't dilute the analysis|