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People are collaborative and communicative by nature.  But while we understand the importance of company-wide collaboration and how it can impact an organization, creating the desired corporate culture or driving behavior change is no simple task. 

 

Enter gamification: a strategy that can naturally drive collaboration within the company-sanctioned tool and empower employees to help and challenge one another.

 

For those not familiar with gamification, it is the application of game design elements and game principles in non-game contexts. Think of it as a set of activities and processes used to solve organizational problems by applying the characteristics of game elements.  To learn more about game theory and how gamification appears in nearly every aspect of our daily lives, check out our recent blogs, 5 Ways to Boost Engagement with Gamification and Gamification in the Wild: Rockstar Examples from Jive Customers.

 

Introducing the new Jive Rewards module

 

The Jive Rewards and recognition module leverages gamification techniques to influence user behavior and drive greater employee engagement and involvement within the organization.  You can use these gamification capabilities to:

  • Promote and reward desired actions and behaviors
  • Support community adoption efforts
  • Accelerate employee onboarding
  • Help establish member reputation and elevate community experts
  • Reward users with increased reputation for desired contributions
  • Leverage competition to increase engagement


The Jive Rewards module includes a variety of tools to accomplish these objectives, including several new features added since Jive migrated to AWS. Better yet, the module is now available for all Jive Cloud customers at no additional cost.  Learn more about how to use Jive Rewards to boost engagement in our webinar, Gaming the System: 5 Gamification Strategies to Energize Your Community

 

Jive Rewards programs in action
What do Jive Rewards gamification-based programs look like in action? With Jive Rewards, your users will be able to:

  • Earn points for performing activities driven by the community manager
  • Complete quests and missions to earn badges
  • View their position on the community leaderboard, advance through different levels, and challenge other employees to make faster progress up the leaderboard
  • Advance on organization strategic initiatives such as employee assistance, working-out-loud and more
  • Recognize each other’s work, help others celebrate, or just make their peers’ day through peer recognition
  • View points, levels, badges and more on desktop and mobile
  • Get rewarded for activities performed outside the community

 

All of these user capabilities are fully driven and managed by the community manager. With Jive Rewards, community managers can:

  • Define strategy and missions that encourage specific behavior
  • Define mission level criteria
  • Boost engagement by creating quests
  • Target quests to a specific group of people
  • Define the rewards per event and a daily limit for event points per user
  • Create and support advocate groups
  • Customize badges for the community
  • Analyse the effectiveness of the gamification tools with dedicated reports and analytics



What’s new in Jive Rewards?
In the last year we’ve dramatically improved the Jive Rewards module. The newly released features are mainly focused on quest configuration as the engine for driving community engagement.  Your community managers can now set up quests with more advanced configurations, empowering them to direct the community according to the company's culture.  Additionally, admins now have more control around the way users gain points. Jive Rewards now supports the ability to limit the points users can gain for a specific action, credit/debit points for multiple users, and view the user's activity log.  New and updated features include:


Advanced Quest Configurations The new Jive Rewards module offers more options than ever to create and execute meaningful quests. Admins can now:

  • Link quests to each other, so that when a user completes the first quest, they can see a new targeted quest that’s now available.
  • Filter quests by Permission Groups and Social Places
  • Create quests that must be completed in a certain order
  • Build quests with multiple events as components, like "Your content was liked 5 times" or "Create 5 documents"
  • Configure repeatable quests, so a single user can complete a quest a set number of times in a 24 hour period
  • Limit the number of times a quest can be given
  • Add the OR operator to events

 

 

Event Count Limitation

 

Admins can now limit the times a user is able to get points for an event, choosing a reasonable amount

in the community should perform a specific action and get points it. For instance, if the event "Follow a place" is set to 5, a user will get credit only for the first 5 actions within 24 hours. (Configuring a limitation will not prevent the user from doing the action, it will only affect the points given for performing the action.) of time that users

 

 

 

User Activity Log

The admin can see a detailed activity log for every user, including the actions performed and the points that were credited or debited.

 

 

 

 

 

 

 

 

 

Customised Strategies And Missions

Within the existing out-of-the-box strategies, the admin can now rename a strategy and change its description. Admins can also create new missions in addition to the out-of-the-box missions.

 

 

Customized Badge Name

In the new Jive Rewards, it’s easy to customize and translate your badge names to support your community’s naming convention and company strategy.

 

 

 

 

 

 

Downloadable reports

Community managers and admins can now access additional reports within Jive Rewards to gain a deeper and wider view of their community.  New reports include:

  • Quest event details: Track completion of a specific quest event to identify when tasks are too easy or difficult for users to accomplish.
  • Mission levels: Monitor mission-level achievements across the community.
  • User badges: Analyze the distribution of user-given badges between community members.
  • Points and levels : Identify overall top participants and those moving up the leaderboard quickly.

 

 

 

And more…

That’s not all. In addition to the capabilities above, Jive Rewards now allows you to credit and debit points for multiple users, use inbox notifications for promoted quests, and run bulk updates on user status, including the ability to sync user statuses with Jive, change statuses in bulk, and export users to a CSV file.

 

 

 

 

Ready to learn more?

We’re excited about the new capabilities within the Jive Rewards module and want to empower the Jive community to use them as effectively as possible. Check out the following resources for more information, then register to join our upcoming webinar, Gaming the System: 5 Gamification Strategies to Energize Your Community.

 

I’ve been talking about gamification a lot lately, as I prepared for our webinar, Gaming the System: 5 Gamification Strategies to Energize Your Community . In today’s blog, let’s leave the theoretical strategies behind and look at how several Jive customers have successfully implemented gamification programs at their organizations.

Scientist community geeks out on level and quest names

 

Making your gamification program match the brand, purpose and tone of your community is essential. Is it okay for employees to be a little wacky sometimes, for instance, or do you want folks to stay more buttoned up? This should be reflected in the names of your point levels. Create names for your levels that are relevant to your industry or organization and on-brand with the “vibe” of your community.

 

One customer in the science field, for instance, connected their program to their brand by naming all their levels and quests things that relate to the field of physics.

 

Global travel company uses over 80 quests to support adoption of corporate objectives

 

CWT, a digital travel management company, has done extensive work to create quests that are targeted at any level of employee, from new employees to seasoned veterans. They also have quests that train their Traveler Experience teams on promotions that are going on with the airlines they work with. Many of these quests are only active for a certain period of time. Quests can be pushed  into the Jive inbox to call attention to them, which works especially well for time-bound activities and contests.

 

 

Belgian telecom creates excitement and engagement for their intranet launch

 

When a Belgian telecom launched their Jive intranet in 2017, they went for a "big bang" approach, rolling out to 28K employees in 3 languages. How did they do it?

  • Every day for the first week of launch, there was a new quest to complete. Each quest had one activity to complete to get the badge.
  • The next day there was a different one. Employees could also complete the ones from the days before.
  • If the employee completed all 5 quests, they got an additional badge at the end of the week.
  • All the quests expired at the end of the week, creating a sense of urgency.
  • They used an HTML tile on the home page to create a pop-up that announced the new quest each day, as well as "promoting" each quest so that it would appear in the Jive inbox (and in email if the preferences were set that way.)

Global media company uses peer-to-peer badges for charitable giving campaign

Informa, one of the world’s leading B2B event organizers, uses peer-to-peer badging in a unique way that brings a corporate charitable giving program into Jive. Once a year, their Hub is used to first advertize the campaign and nominate the charities that will be targeted for donations. Once the charities are selected, a user profile is set up for each charity. A special badge is created for the program. Employees can award points to the charity of their choice by awarding the charity profile the badge and give away their points. The proportion of points awarded to each charity is converted to GBP and donated to the charity - and the results published in the Hub. Informa reports that this program has many positive benefits:

  • Enables employees to actively mirror company values
  • Creates a "one Informa" culture
  • Grows a culture of appreciation and sense of belonging
  • Empowers all employees to reward positive behavior
  • Increases community engagement and participation by boosting awareness of opportunities

 

 

You can learn more about Informa’s innovative engagement strategies as Steven Rigby joined me in our gamification webinar.

 

In conclusion: Let them play games!

 

Gamification has seeped into our daily lives to such an extent that we expect to be rewarded for doing things others want us to do. With this in mind, accept the inevitable and create a great gamification strategy for your community.  Your users will enjoy it and your organization will thank you.

 

To learn more about incorporating game theory into Jive communities, watch the webinar here.

 

In our recent blog, Three Ways to Elevate Your Jive Experience with Extension Pack, we mentioned that we built the Jive Extension Pack with three primary objectives in mind:

 

  1. Elevate the community experience
  2. Simplify workflows and processes within Jive
  3. Create essential connections.

 

The Three Ways blog covered the first point. Today, we’ll look at how the Jive Extension Pack can make your admins’ and users’ lives easier.  There are a variety of extensions within the library that serve this purpose.

 

Let’s start with the Ghost Publish plug-in and Delegate Access add-on. These extensions do precisely what they sound like: allow users to blog or post in someone else’s name. This is particularly useful for executive communications and collaboration between and amongst communications teams. The permission-based plug-in streamlines workflows and prevents delays in communication by allowing community members to post on behalf of others when they’re not available.  Let's look at a few of the new capabilities added to this extension.

 

Ghost Comment

This feature enables the global enable or disable of the Ghost Comment functionality across all places in Jive.  You can use the "Disabled" option so that Ghost Comment can be enabled on a per place basis.  That allows you to keep the ghost commenting functionality restricted to a narrower set of people who need to use it.

 

Ghost Relationships

When enabled, users (Editors) will ONLY be able to publish/comment on behalf of other users (Authors) if there is a relationship between them. The list of Ghost Relationships is also maintained on the main configuration page.

 

 

 

Ghost Publish

This feature enables the global enable or disable of the Ghost Publish functionality across all places in Jive.  You can use the "Disabled" option so that Ghost Publish can be enabled on a per place basis.  That allows you to keep the ghost publishing functionality restricted to a narrower set of people who need to use it.

 

 

 

 

 

 

 

Another example is the Enhanced Editor plug-in, a.k.a. EditPro. A favorite of Corp Comms teams, the EditPro plug-in makes it easy to create feature-rich content and news stories. Its enhanced functionality, like an image gallery and tap navigation, make publishing in Jive similar to more complex content management systems. That means your community members can build beautiful, engaging content with more features and less of a learning curve.

 

 

 

 

 

 

These plug-ins are just a few of the ways to make it easier to collaborate and communicate effectively within Jive. You can explore more plug-ins and add-ons in the  the Jive Extension Pack Space.

 

Ready to take Jive to the next level?  Contact your account executive to learn how Jive Extension Pack can help you achieve your business objectives more quickly and easily.

To learn more about incorporating game theory into Jive communities, watch the webinar.

 

When we were kids, our lives revolved around playing games. Many were just for the fun of it, but others had ulterior motives; our parents knew that making things fun could get us to do things we might not necessarily want to do (think airplane spoons bringing mushy peas into our mouths!) Then we grew up, and for the most part, stopped playing games.  Or did we?

 

Playing Around: Gamification in Our Every-Day Lives

 

We are trained from a young age that if we do something good, we get rewarded. As children we earn boy or girl scout badges, as adults we rack up frequent flyer points and coffee loyalty cards. We might not even notice that we are being manipulated to do these things: the reward we receive makes it worth it to change our behavior.

 

These rewards can be intrinsic, as in these cases:

 

Piano keys were painted on the stairs to encourage people to use them instead of the escalator. While the reward is "better fitness," people took the stairs because the piano keys made it more fun to do this.
And for the guys: Hitting the fly makes you feel like you have great aim, but what it accomplishes is less mess around the urinal.

 

Rewards can also be extrinsic:

 

These Swedish street signs rewarded drivers who stayed under the speed limit with a thumbs up. Speeders were given the usual tickets, but drivers who came in under the speed limit were entered into a lottery - with prizes paid for out of the speeder fines.

 

It’s clear that we “play games” every day and that many businesses and organizations understand how to use games to motivate behavior. But what about in our day-to-day jobs? Is it acceptable to play games at work?

 

My answer: Yes, and we already do! Performance review and bonus programs reward us for doing our jobs well. A challenge with these, however, is that they tend to only happen once or twice a year. A continuous supply of small rewards for doing the things that teach us to work differently in support of our company's objectives is an effective (and sneaky) way to effect change within the organization.

 

Which brings us to Jive Rewards. A gamification program using Jive Rewards can provide substantial benefits to your community and your organization. Wondering how to get started? Try these five strategies.

 

 

5 Ways to Boost Engagement

1. Use Jive to onboard new employees into the company and into the community.

2. Create a tiered set of quests to encourage newbies and gurus to engage.

3. Target specific groups of people with quests designed to get them more involved.

4. Give employees a way to recognize, congratulate, and reward colleagues in a public place.

5. Reward activities from outside the community with badges in the community.

 

1. Use Jive to onboard new employees into the company and into the community.

 

Using Jive as an onboarding and resource hub for new employees serves two goals. First, it reduces confusion over where to go to do what thing. It also teaches new employees that Jive is an integral part of the corporate toolset while helping them learn the platform.

 

You can create multiple "onboarding quests" to reward new joiners for different activities. One could be specifically for learning to use Jive, while another could award a badge for completing a checklist of items both in and out of Jive. You can even target the quests for different audiences (departments, locations) based on profile fields to have different new employees do different things.

 

Some of the elements in the quests should teach employees to perform activities that promote corporate goals. It can be as simple as completing a task to learn about the company's mission statement, or it can be a series of activities that promote the use of Jive to find and mark answers as helpful.  If you're not quite ready to use Jive as an employee onboarding hub, you can still use quests to award badges for completing certain tasks.

2. Create a tiered set of quests to encourage newbies and gurus to engage (and recruit advocates at the same time).

 

To keep all employees engaged, make it easy for newbies to earn badges and move up in levels quickly so they gain confidence, then make tasks increasingly harder as employees gain experience. You can also create quests that are designed to help identify potential advocates. By the same token, you can tier the levels so they are harder and harder to move up into over time and therefore more exclusive and prestigious.

 

    Example quests for employee engagement:

    • Learning the basics: A set of tasks oriented toward learning to use the community and onboarding new employees into the organization (can include links to external platforms, etc.)
    • More advanced tasks: Repeatable missions with more advanced activities that lead users into developing the skills that support your organizational goals ("working out loud", providing peer-to-peer support, etc.)
    • Quests that are targeted toward a specific initiative or goal

    Consider rewarding top earners with both intrinsic and extrinsic rewards:

    • "Contributor of the month" tile on the home page
    • Role badges that appear next to the person's name in the community (like the little “A” next to every Aurean in AureaWorks)
    • Free ticket to a conference or event (think Aurea Experience)
    • Physical goods (desk swag that highlights that this person is a rockstar in the community)

 

3. Target specific groups of people with quests designed to get them more involved.

 

An excellent example of a target group is leaders. Their support of and engagement in the community is instrumental to keeping employees engaged, but often their engagement is not readily apparent. Use the competitive spirit of the leadership team to encourage them to participate in activities in the community and showcase their participation with a Leadership Leaderboard.

 

Another option is to create quests that target specific locations and departments with activities that are relevant to their roles - even down to viewing certain documents or videos or posting in specific places. Quests can also be created in different languages and targeted based on a language profile field. Users outside of these audiences won't get confused because they won't even see that they exist.

 

4. Give employees a way to recognize, congratulate, and reward their colleagues in a public place.

 

Using peer-to-peer badging allows colleagues and peers to thank, congratulate and reward other employees within the community. Anyone who is following the badgee sees that the badge was awarded in their streams and can like and comment. These badges can be awarded as a standalone item or as part of an @mention. Employees can even give away some of their points for a job well done!

 

The badges themselves can be customized to fit your needs; for example, you can create six varieties of "well done" using imagery with words. Make them mirror your corporate objectives so that employees can be directly matched with the goal that they supported.

 

5. Reward activities from outside the community with badges in the community.

 

Use badges as an additional way to recognize employees, especially when they are in multiple locations and may never see this recognition any other way. These activities can be integrated into quests using the custom event, including allowing employees to manually complete the event within the featured quest tile. Clicking an external link can trigger the event completion as well. Quest badges can be awarded manually from the Rewards console. You can even automatically award badges for external activities from other platforms using APIs.

 

What’s the net-net? That you can - and should - play games at work. Implementing these strategies and more can boost engagement and involvement while enabling your employees to have fun and foster some healthy competition. Let the games begin!

 

To learn more about incorporating game theory into Jive communities, watch the webinar with Senior Strategy Consultant Michelle Gantt

 

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