Over the last several months, Aurea CEO Scott Brighton has taken to AureaWorks to share his vision of the long-term future of Jive. In five detailed posts (and hundreds of comments from the community!), Scott covered everything from the origins of enterprise social to its fatal flaw, the big picture of our new PeopleGraph technology and its individual use cases, the importance of public cloud, and the plan for on-premises users.
The summaries below provide a foundation and outline the drivers that helped establish our vision for Jive, the future of collaboration, and the valuable insights it can deliver to your organization. As we reflect back on 2019 and our progress, and begin our focus on 2020, we are pleased to have welcomed Alan Fletcher, our new Chief Product Officer to Aurea. Alan is a long-time veteran of product and engineering leadership and has already made a tremendous impact in beginning to accelerate and improve upon our vision. In the coming weeks he will continue this conversation by sharing his latest thinking on this topic.
Let’s review the main ideas in each of Scott Brighton’s “The Long-Term Future of Jive” blog posts.
Primary takeaway: Traditional enterprise social networks failed because they focused on content instead of people. Jive plans to change that.
The details: In Scott’s first post, he backed up to 2008, when enterprise social networks took off. This was the year that a group of startups – Jive, Yammer, Chatter, Mzinga, Dekks, and others – emerged with the aspiration of taking the Web 2.0 social revolution into the enterprise. Over the next ten years, however, most of these products faded away while consumer social networks like Facebook and LinkedIn grew in size and influence.
Why? Scott posits that successful networks like Facebook focus on people vs. content. As such, in order to reinvent Jive as something both useful and meaningful, that’s what we’ll do too. Scott shares, “Our plan is to build the future of Jive around a technology we are building called PeopleGraph – an incredibly rich data structure and engine that will enable Jive to understand your company’s people relationships at an unprecedented level of sophistication. Not just better than what enterprise social networks can do, but also far beyond that which either Facebook or LinkedIn are capable of understanding.”
Primary takeaway: PeopleGraph, the technology that will power the new Jive, will transform enterprise collaboration by reimagining connections and
relationships between people.
The details: Part Two of the series goes deeper into the PeopleGraph vision. Scott reveals the five dimensions that PeopleGraph will bring to the table that
are not only new to Jive, but to social network technology in general:
- PeopleGraph will understand not just connections, but connection types.
- It will have a rich conception of individuals and be able to translate that understanding into an even deeper understanding of connections.
- PeopleGraph will understand different connection strengths (not all connections are created equal.)
- It will identify latent relationships of value, generally and contextually.
- PeopleGraph will present community leaders with unprecedented insight into the connection points and collaboration patterns within their organization.
All of these capabilities will be due to PeopleGraph’s cutting-edge graph technology powered by Amazon Neptune, and will reestablish people as the critical center of the enterprise social network.
Primary takeaway: PeopleGraph is designed to enable three key capabilities: Connection, Discovery, and Collaboration. The Discovery aspect will dramatically improve search and provide contextualized suggestions.
The details: Episode Three takes a deep dive into the first of PeopleGraph’s key capabilities:
Discovery. Scott begins by discussing how the new technology will transform Jive’s admittedly “adequate” search functionality. He explains: “PeopleGraph enables us to replicate most of the relevancy and intent advantages that Google has applied so successfully to the web. At its core, PeopleGraph is a series of links; this is precisely why the same principles that Google uses to make decisions regarding user intent and search result relevancy can be applied by Jive search using PeopleGraph. Jive will make decisions using the volume and strength of various connections between people and the content associated with those people.”
The blog also covers PeopleGraph’s “contextualized suggestions” capability. This is a brand new element of discovery that enables PeopleGraph to proactively suggest both content that may be relevant as well as people with whom it may be valuable to engage with around the content in question.
Primary takeaway: PeopleGraph will become the single richest source of people insight within the enterprise. This level of connection will be fundamental to the platform and game-changing to the business.
The details: Scott’s fourth posts picks up on the second core capability of PeopleGraph: Connection. He describes how PeopleGraph will power connection by ingesting and representing information about people from a vast array of applications where people either do their work or represent important information about themselves. It will also provide the ability to visualize and cultivate connections in an incredibly sophisticated way, including organizational connections, explicit connections, and implicit connections.
Scott wraps up his fourth blog by revisiting the idea of putting people at the center of the network. “While every other collaboration solution focuses on helping people create yet more content, Jive will be focused on creating the richest and most complete representation of people in your organization. That representation will make everything about collaboration more powerful. Jive will simultaneously become broader (by enabling connections between people that would have never connected before) and more focused (by narrowing content presentation to that which is the most relevant).”
Primary takeaway: Reinventing Jive means reexamining and optimizing its technical architecture and leveraging the power of the public cloud.
The details: The fifth post in the Long-Term Future of Jive series moves away from PeopleGraph to examine the broader reinvention of Jive. Scott covers how past and future technology decisions are deeply intertwined with the overall strategy for Jive. Specifically, he announces that “We are firmly divorcing ‘cloud’ and its technology stack from hosted / on-premise and its technology stack” - and then explains what that means for Jive customers. To elucidate, he goes into detail on the power of the public cloud operating system and how Jive’s cloud architecture will simplify a mess of complexity. On-premise customers aren’t forgotten. Scott offers both short- and long-term strategies for on-prem customers that ensure the best possible experience, create a highly supportable and stable state, and mitigate concerns about eventually moving to the cloud.
That’s our synopsis for now. Each post is well worth a read both for Scott’s original thoughts and the ensuing discussion in the comments - some blogs are already at 50+ comments from customers, partners, and Scott himself. Let’s wrap it up with some final words from Aurea CEO Scott Brighton on the long-term future of Jive: