A key feature in the Jive Insights Advanced dashboard is sentiment. We've worked hard to improve the sentiment engine over the years and we're at a place where were especially happy with the results.
Today you can easily adapt the sentiment to better fit your communities needs. Sentiment is shown for every aspect of your community; from the posts that are posted, aggregated to thread level, and summarized over date ranges and authors. In addition, you can easily search for sentiment when searching over date ranges, for specific topics or authors.
So let's take a closer look at how the sentiment works.
Creating a search based on sentiment
In the search builder you will find a filter (click the plus sign) and choose sentiment. Then you'll be offered an option to include or exclude (is or is not) by sentiment.
Just choose the option that suits your needs and hit search.
Viewing the sentiment results in the interface
Every time you search there will be indicators of the sentiment for each of the result boxes. In addition, there's one box that is dedicated to showing the distribution of sentiment for your search.
In all the boxes you'll see a bar with green, gray and red colors. This indicates the sentiment distribution for that author, topic, thread or source.
In the stats box you can see the sentiment trend over time.
Finally the sentiment box summarizes the sentiment distribution for the search:
You can drill down to the sentiment labels by clicking "16 negative posts". Up pops a dialogue with options to drill down or create a new search. Drilling down will create a filter for the current search. A new search will indeed create a new search with the same filters and the sentiment filter applied as well.
Also, you can click the themes for each sentiment to drill down to that theme and sentiment.
Sentiment in the posts
When opening up a post you will see the sentiment of specific words or phrases highlighted. The sentiment engine does more than merely count the number of positive and negative words, which is why the label can be different from what the overall colors tell you.
It's easy to hide the sentiment highlighting if that makes the post harder to read. Just click the hide sentiment option.
Training the sentiment
The engine has been trained to capture the sentiment generically and it can be improved further to better match your community's sentiment. Here's how you train the sentiment engine:
- Highlight a word or a phrase that you think is positive or negative.
- Once the word/phrase is highlighted you'll be prompted with a dialog to choose the appropriate sentiment.
- Choose the appropriate sentiment.
- Repeat for other words/phrases in the post.
If you change a previously highlighted word/phrase it overrides the general training and the sentiment is updated for that post.
Changing the post sentiment
Although we've started highlighting the words/phrases that have a specific sentiment, the post itself still has an overall sentiment. Our sentiment engine does much more than just basic counting of words. Therefore you might see posts where there are positive and negative words highlighted while the overall sentiment of the post is neutral.
If you don't agree with the overall estimate of sentiment for a post, you can change the sentiment label in the "Labels" field. This helps train the sentiment engine and updates the sentiment counts for your search.