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    For most businesses, social media is just having a presence on Facebook. But what about your customers: Do they use only one social channel? Probably not, because most people today are active on lots of other social media besides Facebook, such as Twitter, YouTube and Google+. Additionally, it’s key to know what’s being said about your company on the social web. Successful social media efforts require an integrated strategy and integrated implementation. You can count on the social media experts at Pokeshot///SMZ to help you achieve just that.