The Future of Social Media ROI

Version 1
Created by fndrocha on Jun 4, 2014 7:23 AM. Last modified by fndrocha on Jun 4, 2014 7:46 AM.

    Measuring the success of social media interactions cannot be done using traditional ROI metrics. The nature of the communication channels involved requires a brand new approach.
    DUBOIS - The Future of Social Media ROI_ From Likes to Relational Metrics.pdf (610.7 KB) View  Download