Version 3

    “Design is communication. And you can’t communicate if you don’t know what you want to say.”
    - Why content comes first - InVision Blog


    We use a content-first approach which helps us to deliver a deeper, more valuable user experience based on your business' primary objectives. Content creation is a big job, using these worksheets will help plan, prioritize, and execute a successful launch. Use this worksheet as a jump start to your strategic content workflow. Try aligning user activities with your strategic use cases.





    Who is the target audience?New employees
    Who is the the primary stake holder?Bill White, Corporate Communications
    Who will be the primary asset owner or copy writer?Janet Smith, Corporate Communications


    What are the top high-level three activities you'd like the user to do when they come to this page? (Please prioritize)

    1. Corp comms news updates (usually around 3-7 comms pieces)
    2. Get help using Jive
    3. Connect people to department Places
    Any other objectives? (Please prioritize)
    1. Highlight key employees on an ongoing basis

    Content / Editorial Copy

    Please provide copy and links. Copy should be close to final, but we understand if there are minor changes. Just be aware if there are major changes in the amount of copy, this may call for a different graphic design solution. If links are in in progress use the underline style in the RTE. If you need to add editorial notes to help with content audit/management use braces. Image assets can be attached or provided in a separate asset document.

    Activity #1

    welcome beta users {link to beta users group}

    we'd love your feedback as we ramp up to invite the whole team!


    best places to work 2014 {survey link}

    it's that time of year again, take the survey and let people know how you feel about your workplace!


    step into the finacial world of Ann White {link to blog post}

    this month, finance takes focus in our on-going series profiling our company leaders

    Activity #2

    for the green…

    feeling lost? new hires can get a taste for what we're cooking in the kitchen by heading over to the getting started area

    Activity #3

    Agriculture Field Ops

    Demand Planning




    Food Service

    Internal Communications






    People (HR)

    Plant Ops



    Quality Assurance





    Other objectives

    employee spotlight: Chuck Jones

    Chuck pretty much runs the kitchen, if you need to know where to go or get access to something he's your man. community management is no easy task, but Chuck makes it look fun.