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    “Design is communication. And you can’t communicate if you don’t know what you want to say.”
    - Why content comes first - InVision Blog


    We use a content-first approach which helps us to deliver a deeper, more valuable user experience based on your business' primary objectives. Content creation is a big job, using these worksheets will help plan, prioritize, and execute a successful launch. Use this worksheet as a jump start to your strategic content workflow. Try aligning user activities with your strategic use cases.





    Who is the target audience?Customers
    Who is the the primary stake holder?John McKinnen, Vice President Marketing
    Who will be the primary asset owner or copy writer?Brandon Sandoval, Marketing Operations Manager


    What are the top high-level three activities you'd like the user to do when they come to this page? (Please prioritize)

    1. Define what types of feedback we're looking for
    2. Search existing feedback ideas
    3. Create a new idea
    Any other objectives? (Please prioritize)
    1. Browse and vote on other customer feedback ideas

    Content / Editorial Copy

    Please provide copy and links. Copy should be close to final, but we understand if there are minor changes. Just be aware if there are major changes in the amount of copy, this may call for a different graphic design solution. If links are in in progress use the underline style in the RTE. If you need to add editorial notes to help with content audit/management use braces. Image assets can be attached or provided in a separate asset document.

    Activity #1

    Influence Our Product Roadmap

    Let us know what product enhancements are important to you and your business by creating, discussing and voting on ideas.

    Activity #2

    Does your idea already exist? Search to find out if other customers are interested in a similar feature.


    [Search widget]

    Activity #3

    Haven't found any similar ideas? Create a new idea {link to create form}

    Other objectives

    Feedback in Action

    [Top Ideas widget]


    Recent Ideas

    [Recent Content widget. Configured to only display Idea content, last 10 ideas.]


    Browse Ideas

    [Categories widget]