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    We use a content-first approach which helps us to deliver a deeper, more valuable user experience based on your business' primary objectives. Content creation is a big job, using these worksheets will help plan, prioritize, and execute a successful launch. Use this worksheet as a jump start to your strategic content workflow. Try aligning user activities with your strategic use cases.

     

    QuestionsAnswersExamples

    Roles

    Who is the target audience?All employees
    Who is the the primary stake holder?Celeste Martin, Director Internal Communications
    Who will be the primary asset owner or copy writer?Nathan Hansen, Senior Producer

    Purpose

    What are the top high-level three activities you'd like the user to do when they come to this page? (Please prioritize)

    1. Get updates on latest communications
    2. Find more experts by topic
    3. Find past communications
    Any other objectives? (Please prioritize)
    1. Navigate to related Places
    2. Get resources
    3. See what other users are saying

    Content / Editorial Copy

    Please provide copy and links. Copy should be close to final, but we understand if there are minor changes. Just be aware if there are major changes in the amount of copy, this may call for a different graphic design solution. If links are in in progress use the underline style in the RTE. If you need to add editorial notes to help with content audit/management use braces. Image assets can be attached or provided in a separate asset document.

    Activity #1

    Oct 3: Homeless World Cup Changes Lives

     

    Sep 29: Getting Creative With Your Schedule

     

    Sep 15: It’s All About the Growth

    Activity #2

    Connect With Other Experts

    • Communications
    • Finance
    • Logistics
    • Marketing
    • People Resources
    • Product Support
    • Sales
    • Services
    Activity #3

    Archives:

    • Blog Posts {link to current Space Content filtered by Blogs}
    • Video Sessions {link to current Space Content filtered by Videos}
    Other objectives

    Global Communications {link to Space}

    • Corporate Responsibility {link to Space}
    • Our Company {link to Space}
    • Vision and Mission {link to Space}

     

    More Resources

    • Meet Your Executive Team {link to Document}
    • Promoting Your Line of Business Objectives {link to Document}
    • Ask the Global Communications Team {link to Create Discussion in Global Communications Space}

     

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