Engagement Analytics Events Classifications - Participation Ladder and Engagement Ladder

Version 9

    Overview

    The following table shows events captured within Cloud Analytics, along with all possible Jive object(s) that can receive those events. We classify events by Engagement activity and Participation tier. We use these classifications to build the Participation Ladder, Engagement Ladder, and Engagement Index charts you see in Jive Community Analytics, which can be accessed via the "Community Analytics" link in the profile menu.

     

    To learn more about extracting data from your community, see Using the Jive Data Export Service.  The activity naming standard in the data export service (DES) for the Action column uses the following standard:

    Activity_{Event}_{Jive Object}

    The {Event} is the event that transpired in the community and the {Jive Object} is the object on which the event was transpired on. (For hosted and on-premise customers: This paradigm only applies to Jive versions 7.0.3.1 and higher.) For e.g. the act of viewing a document would be ACTIVITY_VIEW_DOCUMENT .

     

    Note: The colors in the table highlight the 3 possible participation tiers. The highlighted activities determine the engagement index and active users.

     

    Data Definitions

    EventsJive ObjectsDescriptionEngagement Activity

    Participation

    Tier

    AcclaimDocument, Thread, Comment, MessageThe act of marking a question as helpful for an object type listed in the Jive Objects column for this event.ParticipationParticipant
    AidedQuestionThe act of marking a question as helpful.ParticipationParticipant
    ApplySecurity Group, User

    The act of applying permissions, which is triggered when a space or group manager assigns a member to a space or group membership.

    Note: This classification will be updated to remove events related to spaces in subsequent releases.

    Curation / ModerationContributor
    ApproveUser Friends relationship, User Org. relationshipThe act of approving a “follow” request from a member. Also the act of approving a “label” to the follow relationship another member has created for organizing their member connections in the community.ParticipationParticipant
    Bookmark

    Blogpost, Document, Thread, Idea, Event, Poll, Video, Wallentry

    The act of bookmarking one of the objects listed in the Jive Objects column for this event. (Note: The WallEntry object refers to Status Updates)ParticipationParticipant
    Bookmark UpdateBlogpost, Document, Thread, Idea, Event, Poll, Video, WallentryThe act of updating a bookmark for an object type listed in the Jive Object column for this event. (Note: The WallEntry object refers to Status Updates)ParticipationParticipant
    Create (Content)

    Blogpost, Document, Thread, Idea, Event, Poll, Video, Question,  Announcement, Task,  Socialgroup, Community, Blog, Project, User, Wallentry

    The act of creating any user or object type listed in the Jive Object column for this event. This excludes creating a reply, comment, or a user org relationship. (Note: The WallEntry object refers to Status Updates)

    Collaboration

    Contributor

    Create (Comment or relationship)DirectMessage, Message, User Friend Relationship, User Org. RelationshipThe act of creating a direct message or message to another member. Also, the act of creating a new label in your profile to organize how users in your profile field are organized.ParticipantParticipant
    CreateOutcome

    Blogpost, Document, Thread, Comment, Message

    This event is triggered when any member selects a structured outcome for an object type listed in the Jive Objects column for this event. The outcomes include - Helpful, Official, Finalized, Pending, Outdated, Success, Resolved, WIP, Decision, Reserved, Action (E.g. A user selects the 'Mark as Official' link to make the document official. )
    OutcomeContributor
    Comment

    Blogpost, Document, Thread, Question, Idea, Event, Poll, Share, Video, Directmessage, Wallentry

    The act of commenting on an object type in the Jive Objects column for this event.ParticipationParticipant
    CommentUpdate

    Blogpost, Document, Thread, Question, Idea, Event, Poll, Share, Video, Directmessage, Wallentry

    The act of updating a comment for an object listed in the Jive Objects column for this event.ParticipationParticipant
    Delete

    Blogpost, Document, Thread, Idea, Event, Poll, Video, Question, Comment, Directmessage, Message, Announcement, Task,  Socialgroup, Community, Blog, Project, User, User Friend Relationship,User Org Relationship, Wallentry

    The act of deleting an object listed in the Jive Objects column for this event.Curation / ModerationParticipant
    DeleteAttachment

    Blogpost, Document, Attachment, Idea, Event, Video, Message, Project, Socialgroup, Community

    The act of deleting an attachment for an object listed in the Jive Objects column for this eventCuration / ModerationParticipant
    DeleteOutcomeBlogpost, Document, Thread, Comment, MessageThe act of deleting a structured outcome for an object listed in the Jive Objects column for this eventCuration / ModerationParticipant
    DownloadDocumentThe act of downloading an attachment in a document.Consumption

    Consumer

    DownloadAttachment

    Blogpost, Document, Idea, Event, Video, Comment, Message

    The act of downloading an attachment for an object type listed in the Jive Objects column for this eventConsumptionConsumer
    EndorseUserThe act of endorsing a user.ParticipationParticipant
    EndorsementApprovalUserThe act of approving, rejecting or rejecting an endorsement for a user.ParticipationParticipant
    Follow

    Blogpost, Document, Thread, Idea, Event, Poll, Video, Comment, Directmessage, Message, Socialgroup, Project, User, Blog, Announcement, Task, Community, Share, Wallentry

    The act of following an object type listed in the Jive Objects column for this event.ParticipationParticipant
    Like

    Blogpost, Document, Thread, Idea, Event, Poll, Video, Comment,  Message, Wallentry

    The act of liking an object type listed in the Jive Objects column for this event.ParticipationParticipant
    Login

    User

    The act of a user logging in to a community.N/AConsumer
    Mention

    Blogpost, Document, Thread, Ideal, Event, Poll, Video, Comment, Directmessage, Message, Task, Announcement, Share,User, Socialgroup, Project, User, Wallentry

    The act of @mentioning an object type listed in the Jive Objects column for this event.CollaborationParticipant
    Move

    Blogpost, Document, Thread, Idea, Event, Poll, Video, Message, Community, Blog, Task, Question, Project, Wallentry

    The act of moving an object type listed in the Jive Objects column for this event.Curation / ModerationContributor
    Rate

    Blogpost, Document, Thread, Idea, Event, Poll, Video

    The act of rating an object type listed in the Jive Objects column for this event.ParticipationParticipant
    RejectUser Relationship, User Org RelationshipThe act of rejecting a “follow” request from a member. Also the act of rejecting a “label” to the follow relationship another member has created for organizing their member connections in the community.ParticipantParticipant
    RSVPEventsThe act of RSVPing to an event.ParticipationParticipant
    RemoveSecurity Group, UserThe act of removing a user or security group.Curation / ModerationContributor
    ResolvedQuestion, MessageThe act of marking as resolved an object type listed in the Jive objects column for this event.Curation / ModerationContributor
    Search

     

    Content_or_Places

    The act of searching for content or places in the community.Expertise / Asset LocationParticipant
    SearchPeopleThe act of explicitly searching for a user.Expertise / Asset LocationParticipant
    Share

    Blogpost, Document, Thread, Idea, Event, Poll, Video, Comment, Message, Project, Socialgroup, Task, Community, User, Wallentry

    The act of sharing an object type listed in the Jive Objects column for this event.ParticipantParticipant
    Tag

    Blogpost, Document, Thread, Idea, Event, Poll, Video, Comment, Message, User, Project, Socialgroup, , Wallentry

    The act of tagging an object type listed in the Jive Objects column for this event.Curation / ModerationParticipant
    UnEndorseUserThe act of removing an endorsement you have given to a user.ParticipationParticipant
    UnbookmarkBlogpost, Document, Thread, Idea, Event, Poll, Video, WallentryThe act of removing a bookmark from an object type listed in the Jive Objects column for this event.ParticipationParticipant

    Uncomment

    Blogpost, Document, Idea, Event, Poll, Video, Directmessage, Share, Wallentry

    The act of removing a comment from an object type listed in the Jive Objects column for this event.ParticipationParticipant
    UndeleteDocumentThe act of restoring a previously deleted document.Curation / Moderation
    Participant
    Unfollow

    Blogpost, Document, Thread, Idea, Poll, Video, Comment, Directmessage, Message, Projects Socialgroup,  User, Community, Share, Event, Blog, Task, Announcement, Group, Wallentry

    The act of 'unfollowing' an object type listed in the Jive Objects column for this event.ParticipationParticipant
    Unlike

    Blogpost, Document, Thread, Idea, Event, Poll, Video, Comment, Message, Wallentry

    The act of 'unliking' an object type listed in the Jive Objects column for this event.ParticipationParticipant
    UnresolvedMessage, QuestionThe act of marking as unresolved an object type listed in the Jive Objects column for this event.Curation / ModerationContributor
    UnTagBlogpost, Document, Thread, Idea, Event, Poll, Video, Comment, Message, User, Project, Socialgroup,  WallentryThe act of removing a tag from an object type listed in the Jive Objects column for this event.Curation / ModerationParticipant
    Update (Content)

    Blogpost, Document, Thread, Idea, Event, Poll, Video,  Project, Socialgroup, Blog, Community, Poll, Task, Announcement, Issue,  Attachment, User, Wallentry

    The act of updating an object type listed in the Jive Objects column for this event. This excludes updating messages.

    Collaboration

    Contributor

    Update (Message)Directmessage, MessageThe act of updating an object listed in the object type column.ParticipantParticipant
    UpdateOutcomeBlogpost, Document, Thread, Comment, MessageThe act of updating a structured outcome for an object type listed in the Jive Objects column for this event. The outcomes include - Helpful, Official, Finalized, Pending, Outdated, Success, Resolved, WIP, Decision.CollaborationContributor
    View

    Blogpost, Document, Thread, Idea, Event, Poll, Video, Comment, Message, Task, Announcement, Attachment, Socialgroup, Community, Blog, Project, User, Wallentry

    The act of viewing an object type listed in the Jive Objects column for this event.ConsumptionConsumer
    Vote

    Idea, Issue, Poll

    The act of voting on an object type listed in the Jive Objects column for this event.ParticipationParticipant

     

    About the Table

    • The table captures all the content activity events that are related to the Engagement Index, Engagement Index by User type, Participation ladder and Engagement ladder charts.
    • This table will be updated to reflect any changes to event classifications.

     

    Definitions

    • Events: Activities that transpire on the Jive Community (as related to the Participation ladder and Engagement ladder).
    • Object: Receive the action of an event. For example, when a user creates a document, the event is "Create" and the Object is "Document'.

     

    Active user

    • If a user transpires any of the activities listed above in a given time period then the user is considered an active user in that time period.
    • If a user logs into a Jive community, the user is considered an active user and Login activity is counted as a consumer in the Participation ladder and the logins events are not counted as an Engagement activity in the engagement ladder.

     

    Engagement Index

    • The sum of all the events above constitutes the total number of engagement activities. The engagement index is then defined as the Total number of engagement activities divided by the total active user.

     

    Participation Tier

    • The activities categorized in the Participation tier identify the type of user: Contributor, Participant or Consumer. If a user is classified as a Contributor, the person can't be a Participant or Consumer. If a user is classified as Participant, then the user can't be a Consumer.  For example, if a person engages in the act of creating an document then the person is classified as a contributor. The person can engage in other participation activities, but since he engaged in contributor activities, he is categorized as a contributor.
    • Categorization is presented in the Participation ladder.
    • The sum of all the users in the Participation ladder is the total active users for a given time period.

     

    Engagement Tier

    • The different engagement activities are aggregated and displayed as different categories in the Engagement ladder.