on Jun 14, 2017 1:12 PM. Last modified by 2017.1 timing - concern about reschedule
- consensus reschedule made sense based on acquisition announcement, some fear of date push on 2017.1 or 2017.2
Upgrade experience (user moving from Jive 7 to Jive 9)
- use as opportunity to reengage
- gamification/quests
- weekly prep email - get excited!
Selling gamification
- Call it "recognition" vs "reward" - it's work, not play
- Make sure it's scalable
- Trackable, measurable - get a couple examples to share with executives to show value
- gamification of profile field tasks (complete BIO, complete all profiles.. as an example) would be useful
External - customer engagement campaigns / blogs
- Templates (easy to fill in)
- Moderation - let them create, assist with editing/clean up, removes fear of publication
- Executive / influencer participation on customer-created blogs to encourage participation
Jive + Influitive (will break into separate conversation)
Create by email (Kirsten to provide example of "ghost blogging" replacement)
Kirsten to connect Amanda Buckley with Judi Cardinal for customer community / support / knowledgebase conversation
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