This is my current role, I am trying to help fill it. There is extensive use of the external Jive community, as well as metrics and multiple social media channels. It's a great team to work with and the influencers are great folks too. If interested, let me know and I'll email you the contact person. Thanks!!
Cisco is looking for a full time who has strong Social Media and/or online (communities, blogs, etc) hands on experience in particular working with social media influencers or very active participants, social media listening tools and analytics. The strongest candidates will have a solid experience working within a large B2B organization (hi-Tech preferred) in social media and/or technical community networks.
This Program Manager will be responsible of defining and executing a worldwide strategy to energize and promote the community by providing to the members in partnership with marketing stakeholders numerous opportunities for social assets creation. The ideal candidate will establish processes to keep expanding the community with the goal of maintaining a high quality of services
We seek candidates with strong communication and program management skills and experience.
Lead & manage the external social influencer program for Cisco in partnership with key Cisco stakeholders
Research, identify and enroll key influencers in Cisco verticals & architectures,
* Develop internal communication to promote the program inside Cisco and unfold new opportunities for the community
* Strengthen Cisco social external influencers community through seeding opportunities and regular communication
Encourage, track and promote social media content creation by Cisco social influencers
Secure and negotiate Cisco external influencers participation on key Cisco activities including interviews, podcast, product reviews, briefings, etc.
Establish and build relationships internally and externally on behalf of Cisco and external influencers, other Cisco teams, regions and Cisco Business Units
Develop newsletters, media alerts, case studies and testimonials
Stay on top of industry trends, the latest PR/social media advancements and Cisco relevant campaigns
* Develop the member journey across digital, social, and events to enhance the member experience globally
* Work with global teams to encourage participation and interaction of internal Subject Matter Experts and global counterparts
* Manage data and reporting of all program data across digital platforms and events
Position Requirements and desired experience
Social Media Marketing Experience - 3-5+ years at a national or multi-national large enterprise is strongly preferred.
Strong organizational & project management skills
Experience running a community program
Experience communicating to large groups in natural and comfortable manner
* Leadership : Ability to work in a challenging and demanding environment with a clear vision
* Collaboration : Experience partnering with multiple local and international stakeholders
Influencer / Blogger Outreach experience identifying, recruiting and managing influencer / brand ambassador programs for large or multi-national B2B Hi-Tech facing brands.
Pitching - Experience pitching engagement opportunities for 3rd party influencers.
Writing & Communication - Must have strong written and verbal communication skills, and experience communicating with internal teams and executives
Social Media Passion - Acute understanding of and passion for social media and listening tools.
Positive Attitude - Approach each marketing campaign with a creative, positive outlook and rally influencers to be excited about campaign and key initiatives.
Self-starter - Effective working independently and ability to work in fast-paced, deadline-driven environments.
Creativity - Ability to develop creative, newsworthy emails, tweets and content that resonate with the Cisco external influencers audience to achieve our goals.
Organization - Ability to handle multiple projects simultaneously with excellent personal organizational skills and high attention to detail.
Computer Savvy - Extremely savvy with Excel, PowerPoint, Word and Outlook. Jive knowledge and experience, as well as, Tableau is a plus.
Education - BA or BS in Marketing, engineering or related.
Due to the global nature of the program, the ability to speak more than one language is a plus.
We seek passionate self-starters, who thrive on not just managing something cool or innovative, but know how best to use social media to drive tangible value for Cisco.