Jive Rewards Strategy Quests - how can they impact your community?

Version 5

    Jive Rewards comes with six pre-defined strategies that you can apply to your community for all repeatable activities, and each of these strategies come with missions tucked inside. Sometimes it isn't easy to remember where missions live without logging into Rewards and having a look.

     

    In an effort to help you understand the value of the out of the box strategy quests, this document outlines what each strategy, and its inherit missions, means for your community. The document includes perceived outcomes and suggestions on missions without knowing anything about specific use cases.

     

    I've locked edits for the time being in order to preserve the original document but please leave feedback below and I will update as and when required.

     

     

     

     

    Value - content is king

     

    Strategy Mission and description

    Events / What's involved?

    Perceived Outcomes

    Trendsetter

    Make trendy content and go viral!

    • A file uploaded by you was downloaded
    • Your profile or content by you was viewed by someone:
    • Content you created was commented on
    • Your idea or poll was voted on
    • Content you created was shared:
    People value your presence in the community. Content you created was shared or commented on meaning users care about what you have to say.Your profile also receives hits as people are interested to learn more about you.

    Influencer

    Influence others with your contribution.

    • You were followed
    • Content you created was liked
    • Content you created was bookmarked
    People care enough to like and/or bookmark your content, meaning it holds some value to them.

     

    Innovation - moving things forward

     

    Strategy Mission and descriptionEvents / What's involved?Perceived Outcomes

    Pollster

    Gather insight and share your opinion.

    • Create a poll
    • Vote on a poll
    Fairly straightforward - if your community has a use case that revolves/includes polling then activate this. Otherwise it may be a distraction from key activities if polling is not important from a strategic perspective (this does not mean polls are not important to individual community members)

    Thinker

    Think of new ideas and bring them up in the community.

    • Create an idea
    • Vote on an idea
    See above but for ideas

    Validator

    Validate the contribution of others.

    • Mark a piece of content, comment or reply as a success
    • Mark a piece of content, comment or reply as a decision
    • Mark a person's answer as correct
    • Mark a piece of content, comment or reply as final
    • Mark a piece of content, comment or reply as reserved
    • Mark a piece of content, comment or reply as helpful
    • Mark a piece of content, comment or reply as official
    • Mark a piece of content, comment or reply as outdated
    • Mark a piece of content, comment or reply for action
    Directly linked to your use of Strategic Outcomes. If you have these available for a mass audience then this is a good mission to measure activity and reward people.

    Growth - sow the seeds of success

    Strategy Mission and descriptionEvents / What's involved?Perceived Outcomes

    Leader

    Get noticed by others for your impact

    • Create a piece of content: Blog Post
    • Content you created was commented on: Blog Post
    • Content you created was liked: Blog Post
    • Content you created was bookmarked: Blog Post
    • Content you created was shared: Blog Post
    Blogstar. If blogging is important/a bonus/a use case then activate this to capture sentiment around your community's bloggers.

    Collector

    Notice other peoples contribution

    • Follow a person
    • View a person or piece of content
    Slightly passive due to not knowing what steps a user would take after following and viewing. In communities where making connections is important this could work but perhaps less critical activities to track.

    Sharer

    Share information with people in the community.

    • Share a piece of content
    Could work better as a one-off quest (as part of Onboarding perhaps) to teach them the functionality then move on. Value could be to show volume of sharing around community if that matters to you.

    Support - helping others in the community

     

    Strategy Mission and descriptionEvents / What's involved?Perceived Outcomes

    Correct

    Provide the correct information for other people in the community.

    • Your answer was marked as correct
    From a measurement perspective CM reports captures this but I like rewarding users as much as possible for this valuable action.

    Reader

    Read documentation and download files.

    • View a person or piece of content: Document
    • Download a file: Document
    If there is a use case for pulling documents out of Jive then I would consider it, otherwise the events seem passive and of limited value.Hard to know what a user does as a result of viewing or downloading documents.

    Inquirer

    Inquire for more information and seek new knowledge.

    • Create a piece of content: Discussion
    • View a person or piece of content: Discussion
    CM reports can measure content creation and again, viewing a discussion is passive when there are so many more interesting things you can do. Use if really wanted.

    Helper

    Help others and share your knowledge with them.

    • Mark a piece of content, comment or reply as official
    • Your content was marked as helpful
    • Comment or reply to a piece of content
    All 3 actions contribute to a vibrant community so employ this mission to reward users who follow best practices.

    Engagement - bringing people together

     

    Strategy Mission and descriptionEvents / What's involved?Perceived Outcomes

    Reporter

    Report the things that you find.

    • Mention a person, content or place: Document
    • Create a piece of content: Document
    Super specific but if you have a use-case/community that is document-focused then this will reward users who work to your strategic objectives.

    Connector

    Connecting with others in the community.

    • Follow a person
    Are streams an important part of your community? Could work better as a one-off event in the Onboarding quest.The reason is that you can reward the user for the first event and be confident they understand the functionality. No need to reward a user 300 times for following someone.

    Socializer

    Get involved in the community.

    • Mention a person, content or place
    • Like a piece of content, a comment, or a reply
    Could be activities that fit well inside on Onboarding quest but if you want to repeatedly reward users for these activities then turn it on.

    Responder

    Be responsive in the community.

    • Comment or reply to a piece of content:
    This event is already in the Helper mission above so this event may work better as part of an Onboarding quest if you want to make use of it again.

     

    Knowledge - sharing and pairing

     

    Strategy Mission and descriptionEvents / What's involved?Perceived Outcomes

    Author

    Create new content to develop the community.

    • Add a tag to a piece of content
    • Create a piece of content
    Use this. The mission rewards users for generating and tagging content, two sought-after community behaviours.

    Creator

    Manage contents in the community and determine their outcomes.

    • Mark a piece of content, comment or reply as a decision
    • Bookmark a piece of content
    • Mark a piece of content, comment or reply as a success
    • Mark a piece of content, comment or reply as outdated
    • Mark a piece of content, comment or reply for action
    • Mark a piece of content, comment or reply as official
    • Update a piece of content
    • Mark a piece of content, comment or reply as reserved
    • Mark a piece of content, comment or reply as helpful
    • Mark a piece of content, comment or reply as final
    Relies on the use and value of Structured Outcomes in your community. If you use them then use this mission, otherwise there's not much need.