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    AE18 NOLA Bootcamp Session 1_ Making the Case_ The Business of Community



    Rachel Happe

    Co-Founder & Principal, The Community Roundtable



    What is the value of your community initiative and how do you communicate that succinctly to stakeholders? Communities are playing an increasingly strategic role in innovation, organizational change, learning, knowledge management, support and marketing – and impacting every part of the organization. Yet community dynamics, business models and management are still poorly understood.

    This session will include:

    • Findings from the 2018 State of Community Management showing the impact and value of communities.
    • Why investment in community management is a strategic imperative.
    • How to build a community business case including a strategy, ROI projection, and roadmap.
    • Best practices and cases studies of how to build a community program.