JiveWorld10: [Track #1] [Leveraging the Social Web in Market Development] - Presentation

Version 6

    Despite Putnam Investments long established track record of 70+ years of investment experience and $112B of assets under management, Putnam has fully embraced the criticality social media now plays in creating sustainable differentiation. Learn how Putnam started out monitoring the social web and its expanded its expanded vision and strategies for monitoring its Facebook Fan page and brand sentiment, in addition to the myriad of regulatory aspects that are now necessary to manage relating to social media.


    Mark McKenna

    Putnam Investments


    (A video of this session is available on the JiveWorld event website or listen to presentation here, and you can comment and rate the session below.)


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