JiveWorld10: [Track #1] [Driving Viral Community Engagement Across the Social Web] - Presentation

Version 4

    RIM, the largest manufacturer of the most ubiquitous smartphone, is focused on enabling one of the largest cell phone-oriented communities in the world today. Syncapse has been a key partner in RIM’s implementation of Jive. In this session you’ll learn how the two worked together to bring visibility to conversations going across the social web within their community. You’ll also learn best practices in tracking KPI’s of social media performance including earned media value, purchase health intent, campaign impact and community health.


    Simon Austin    Michael Scissons

    RIM                    Syncapse


    (A video of this session is available on the JiveWorld event website or listen to presentation here, and you can comment and rate the session below.)


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