You hear you can’t plan to go viral. But you can’t go viral if you don’t plan well. How do you ensure that when you build the environment, your users will come? Come learn how CSC got beyond the “Field of Dreams” and went viral with their industry award-winning Jive employee community “C3: Connect. Communicate. Collaborate.”
You will also learn how CSC has embraced social business and has begun extending the capabilities to its eco-system with the recent launch of an external marketing community. Claire will compare and contrast adoption strategy planning for both an employee and marketing community and share lessons learned for those looking to start their own social business move beyond their firewall.
Note: The moderator introduced CSC as a company with 9300 employees, where it was more around 93,000 employees.