What's In It For Me (WIIFM)

Version 4

    I am building out a WIIFM for participating in an employee community.  I figured I'd share what I have here for others to reuse & hope you'll fill in some of the blanks I've got

     

     

    Interest

    Individual Contributors

    ManagersN-X Leaders
    Executives
    job security
    • the more you share the more people seek out your input/advice

     

      status/image of jobTransparency of jobTransparency of job
      • people want to know what your thoughts are, worries, etc. (evidenced eventually when you gain followership)
      autonomy & influence
      • more i answer/share i build influence in community
      • i establish expertise by contributing
      • easier to reach a broad audience with content/message
      • easy way to reach a whole team & not clog up inbox
      • ability to reach a broad audience about what your org is doing and how it fits with overal company
      • if you are not participating you are forfeiting potential leadership on  the platform (other leaders for your area will form naturally
      • ability to reach a broad audience about what your org is doing and how it fits with overal company
      • if you are not participating you are forfeiting potential leadership on the platform (other leaders for your area will form naturally)
      rewards/recognition
      • visible expertise (contributions, tags, correct/helpful answers)
      • ability to spot employee contributions (can't see this in emails they aren't copied on)
      • ability to gauge how others view employees contributions via Liking and Rating
      job content & job qualityability to gauge how others view employees contributions via Liking and Rating
      • don't need to read everything get a quick pulse of what's the latest & popular in company overall or for area of interest
      available resources
      • easy to find an expert
      • easy to ask a question/get it answered (even when don't know who to ask)
      • find people in other teams you can partner with
      • easy to get diverse perspectives on a topic (driver to innovation)
      • easy to get diverse perspectives on a topic (driver to innovation)
      location/workplaceimmaterial 24x7 personalized
      career & development opportunities
      • broad awareness of company overall (trends of topic, groups, etc.) (good for helping decide what to do next.)
      • find potential people to fill your openings
      • can be used as a place to host an internal job board, increasing size of pool
      job demands & workload
      • less email overload/frustration
        • no more cc'ing someone over & over after you forgot on 1st message
        • no more out of order replies to sift through
        • new people added in see whole context
        • searchable again later
      • easier to reach a broad audience with content/message
      • avoid duplicating work - search/reuse if possible
      social contact / professional networking
      • easy to form relationships with people i'd otherwise never get to meet
      • easy to form relationships with people i'd otherwise never get to meet
      • strong close ties and more weak ties can increase loyalty and decrease turnover
      • easy cross-corporate relationship building can decrease time to market and increase resource reuse (decreasing costs)
      other
      • concrete way to demonstrate helping others across boundaries