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    Social media has fundamentally transformed how organizations engage with their customers, partners and prospects. However, in the Financial Services industry, regulations, security concerns and general uncertainty provide significant barriers to marketers looking to leverage the latest strategies to drive their brand. In this session, the audience will learn how the Social Web team at Wells Fargo sold the idea of a community to the business, overcame risk and compliance concerns, and launched their community.



    Marketing and Sales



    Nathan Coles

    Darius Miranda