What is the specific title/role we're going after? | What is the biz need they have? | What value do we provide? | What are the compelling messages that will get their attention? | What CTAs do we have? What would be compelling (even if it doesn't yet exist)? |
Corporate Communications Executives - SVP/VP/Director Corp Comms
- SVP/VP/Director Internal Comms
Note that corp comms either reports directly to exec level (usually CEO), into HR or into Marketing. | - It costs too much to keep people aligned, engaged, informed and trained.
- How do we make it easier for our distributed, mobile workforce to find the information they need (people, content, expertise) to get their jobs done?
- Institutional knowledge is locked away in hard-to-reach places (e-mail, desktops, SharePoint sites, etc.).
- How do we capture, centralize and share this knowledge, especially in light of M&A activity, or an aging workforce?
- People are reinventing the wheel as they implement new ideas in the company, or take new offerings to market.
| - Decrease the cost of keeping employees aligned, engaged, informed and trained.
- Increase executive communications (reach and effectiveness).
- Increase the amount of work done that aligns with corporate direction by ensuring that your corporate message is read, and tracking who read it.
- Increase employee engagement and satisfaction while driving down employee turnover.
- Drive innovation by decreasing time to market.
- Reduce duplicate work across organizational silos and decrease the time it takes to find information and experts though individually tailored search and recommendations of Jive and SharePoint content and people.
| Jive customers report - 4% increase in total average time spent doing work that supports strategic goals, and a 24% increase in employee retention.
- Bolstered productivity, company-wide, by 15% – gains that yield a 4% uptick in annual revenue.
- Better strategic alignment, increasing executive communications by 29%, so employees spend more time on strategically-aligned work.
- Cutting the time it takes to on-board new employees in half.
- Increasing employee satisfaction by 30%, while decreasing employee turnover by 24%.
- Fostering a culture of innovation and increasing ideas generated within the company by 10x while decreasing the time and costs associated with innovation by 80%.
- Decreased time it takes to get a new product or service to market by 75%.
- Saving one day of productivity per week per employee, by reducing the time it takes to find information and experts by 34%, and by decreasing the time spend doing email by 27%.
| This list is in addition to the CTAs we currently use for the Social Intranet.
Webcast Ideas - Social Learning with Jeanne Meister from Future Workplace + Customer
This term is related to cross-functional knowledge sharing, and is a hot topic. Attendees would be influencers for the most part. - Social Communications (customer presenter)
Highlight changes taking place in Corporate Comms practices due to social technologies, showcase before/after using Jive for Corp Comms. Field Marketing Ideas - Build user groups around these roles, similar to what John Stepper is doing for FI:
- Corporate/Internal Communications executives
- Talent Management executives (HR)
- Partner with Intranet Business Forum (IBF) to co-market
3rd Party Activity Ideas - IABC World Conference - place a customer speaker in appropriate track (IABC 2012 World Conference » Employee & Change Communication)
- Intranet Business Forum webinar (we've done this before, co-presenting with Covidien)
- Change Management & SI consulting conferences (partner with CSC, Dachis Group, etc. to present at their conferences)
|
IT Executives - CIO
- Director of Collaboration Tools/Intranet
| - How do we make it easier for our distributed, mobile workforce to find the information they need (people, content, expertise) to get their jobs done?
- How do we deliver an engaging social experience, while leveraging existing IT investments (SharePoint, salesforce.com)?
- Our intranet/portal sites are out- dated, siloed, and sparsely used.
- How do we redesign the intranet/portal to engage all our employees?
| - Decrease the time it takes to find information and experts through user-driven integration with systems of record, individually tailored search and recommendations of Jive and SharePoint content and people, and knowledge sharing templates.
- Deliver proven social capabilities to the business (global, dispersed, mobile), on any device and through myriad existing applications & systems (Outlook, Office, SharePoint, Lync, salesforce.com).
- Innovate on a platform that uses open, current standards and doesn’t compromise IT values.
- Reduce costs associated with IT support by driving employee support and self-service.
| - Saving one day of productivity per week per employee, by reducing the time it takes to find information and experts by 34%, and by decreasing the time spend doing email by 27%.
- Bolstered productivity, company-wide, by 15% – gains that yield a 4% uptick in annual revenue.
- Reduced IT spend by 5%.
- Reduced IT support costs and sunsetting of old, intranet technologies.
- Cutting the time it takes to on-board new employees in half.
| This list is in addition to the CTAs we currently use for the Social Intranet.
Webcast Ideas - Social Learning with Jeanne Meister from Future Workplace + Customer
This term is related to cross-functional knowledge sharing, and is a hot topic. Attendees would be influencers for the most part. - IT Tool Rollout (customer presenter)
Showcase how a customer used Jive to plan and rollout a new IT tool, such as SAP, highlighting reduced time to plan the rollout, helpdesk call deflection, and greater tool adoption. Ellen Clancy from Liberty Mutual is a good candidate. Tool they rolled out was MS Lync. Field Marketing Ideas - Build user groups around these roles, similar to what John Stepper is doing for FI:
- Partner with Intranet Business Forum (IBF) to co-market
|
HR Executives | - How do we keep employees engaged, satisfied and productive, especially in light of a globally distributed workforce and recent M&A activity?
- It costs too much to keep people aligned, engaged, informed and trained.
- Institutional knowledge is locked away in hard-to-reach places (e-mail, desktops, SharePoint sites, etc.).
- How do we capture, centralize and share this knowledge, especially in light of M&A activity, or an aging workforce?
- People are reinventing the wheel as they implement new ideas in the company, or take new offerings to market.
| - Increase employee engagement and satisfaction while driving down employee turnover.
- Decrease the cost of keeping employees aligned, engaged, informed and trained.
- Increase executive communications (reach and effectiveness).
- Increase the amount of work done that aligns with corporate direction by ensuring that your corporate message is read, and tracking who read it.
| - 4% increase in total average time spent doing work that supports strategic goals, and a 24% increase in employee retention.
- Increasing employee satisfaction by 30%, while decreasing employee turnover by 24%.
- Bolstered productivity, company-wide, by 15% – gains that yield a 4% uptick in annual revenue.
- Better strategic alignment, increasing executive communications by 29%, so employees spend more time on strategically-aligned work.
- Cutting the time it takes to on-board new employees in half.
- Fostering a culture of innovation and increasing ideas generated within the company by 10x while decreasing the time and costs associated with innovation by 80%.
- Decreased time it takes to get a new product or service to market by 75%.
- Saving one day of productivity per week per employee, by reducing the time it takes to find information and experts by 34%, and by decreasing the time spend doing email by 27%.
| This list is in addition to the CTAs we currently use for the Social Intranet.
Webcast Ideas - Social Learning with Jeanne Meister from Future Workplace + Customer
This term is related to cross-functional knowledge sharing, and is a hot topic. Attendees would be influencers for the most part. - Talent Management (customer presenter)
Highlight changes taking place in TM practices due to social technologies, showcase before/after using Jive for talent acquisition, onboarding, and ongoing skills/competencies development. Field Marketing Ideas - Build user groups around these roles, similar to what John Stepper is doing for FI:
- Corporate/Internal Communications executives
- Talent Management executives (HR)
- Partner with Intranet Business Forum (IBF) to co-market
3rd Party Activity Ideas - IABC World Conference - place a customer speaker in appropriate track (IABC 2012 World Conference » Employee & Change Communication)
- Intranet Business Forum webinar (we've done this before, co-presenting with Covidien)
- Change Management & SI consulting conferences (partner with CSC, Dachis Group, etc. to present at their conferences)
|
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