Community ROI

Version 2

    Interesting numbers we have collected around Community ROI. Please feel free to add your own:

     

    • Source: McKinsey - Community members by 5x more & 2x as often than non community member

    • Source: eBay - Members spend 54% more than non-members

    • Source McKinsey - Members visit your site 9x as often and view 4x as many pages per visit vs. non-members

    • Source (Jive Customer) - Company had 8,569 discussions around the core product and 119,059 discussions around specific events