Competitive Summary : Unknown / Unlisted / New Competitor Deposition

Version 1

    I am running up against XYZ Brand new competitor small player - Help!  What do I do?

     

    First off, call out that we have not run into this competitor, they are a smaller or new player, unproven and not in any of the analyst reports.

    What you should do. Positioning.

    • Highlight our history of broad customer success with large deployments, that includes tangible results as seen in our survey results.  How many successful companies have deployed the competitor's products?  Do they have any results?
    • Highlight our maturity as an enterprise social platform. This means that they get a richer set of user capabilities for supporting broader engagement across employees, customers, partners, and the social web.
    • Non Existant Magic Quadrant and Forrester Wave placement.  Ask the prospect if they are looking to go with an unknown, unproven, untested vendor.
    • Most of the unknowns are just activity streams.  Twitter inside the workplace is not a business solution.
    • Be sure to talk about how Jive has extended capabilities that will help all of the different departments within their company find experts, increase effectiveness and share knowledge, but smaller vendors are a one trick pony.  Do they want a solution that will be able to scale as their company grows?
    • Most smaller vendors neglect file sharing, document previews, outlook, office, mobile integration, gamification, what matters,  .  Lead the customer down the path of admitting these functionalities are important to them (ask them questions around document collab, sharing, mobile, office use, etc)
    • No external groups functionality?  How are they planning to support their partners who need sales and marketing assistance?  With Jive they can just create a group to collaborate with those partners.
    • No external community functionality?  How are they planning to support their customers?  With Jive you can have a community dedicated to customers service.

     

    Key Differentiators that Resonate with Prospects

     

    Claim

    Explanation

    What you give to
    prospects to prove
    it

    Proven

    Jive has more customers realizing business benefits than our competitors combined. Jive has also been recognized as a leader by Gartner and Forrester for three years in a row.

    Customer Success Booklet

    Analyst reports webpage

    Enterprise experience

    Successful enterprises follow the Jive Strategy Methodology to accelerate adoption and business transformation. Jive also understands the security needs of today’s enterprises.

    Social Business Blueprint

    Security architecture webpage

    Enterprise platform

    Jive is the only proven platform in use for both internal and external use cases.

    Customer Success Booklet

    Selections from external customer sites

    Flexible deployment

    Jive is the only provider with customers using Jive on-premise, hosted, and in the cloud.

    Social Intranet pricing webpage

    Everywhere you work

    Jive has the most sophisticated and usable integrated experience with SharePoint, Office, Outlook, and every web-based application or page inside and outside your enterprise.

    Try Jive Tools

    Jive Anywhere

    Jive for Outlook

    Jive for Office

    Filters the noise

    Only Jive delivers sophisticated activity streams that determine what matters most to you, and allow you to customize to your individuals needs.

    Try Jive activity streams

    Tailored search & recommendations

    Only Jive tailors search results and makes people and content recommendations based on who you are and what you do in the system

    Try Jive search and recommendations