Competitive Summary vs Yammer

Version 1




    AT A GLANCE

    Competes: Mainly internal, although they do now market that they can provide private partner communities.

     

    Size (employees): ~125 employees

     

    Size (revenue): ~$5M revenue in 2009, and according to Yammer's CEO in this article http://www.technologyreview.com/business/35078/ (on Mar. 14 2011) they now have ~150,000 paid users which means $7M-$9M annual run rate currently (list price is $60/yr/user which nobody ever pays).

     

    Pricing: 2 options - Freemium model and $5 per user per month.

    They used to have a $3/user/mo. option but do not have that as of 2011.  The main difference between free and paid is that the company (vs. the users) owns the data, and you get some actual support along with a few basic admin features.  The only real product capability that you get in the paid version is a basic SharePoint connector (more details further below).

     

    Kill points with additional talking points (more details further below, and 90 second video attached showing their product as of Nov. 2010)

    • No enterprise adoption and experience
      • Yammer has a few accounts where a few thousand users are using them - their 3 big ones are Alcatel (~10,000), Disney (~7,000) and Deloitte (~2,000).  In 2 years at Deloitte they had a total of 24,000 messages sent - that's 6 messges/employee/yr.
      • They have no strategic consulting expertise, education resources or thought about helping large organizations implement this as a new way to running a business.
      • Their integrations with key enterprise systems are either non-existent or extremely light (e.g. their SharePoint integration).

     

    Key landmine question/statement to the prospect - Would you feel more confident achieving broad adoption of a new way to business using a tool like Yammer that's never surpassed a few thousand users and offers no help, or with Jive who has seen broad adoption across many enterprise companies and has strategy consultants to hold your hand the entire journey?

     

    • Noise pollution
      • Yammer contributes to the 'noise pollution' problem in the enterprise as they copied the consumer model with no thought of filtering the noise from a person's stream, vs. Jive's What Matters which highlights relevant people, places, and content and provides many ways to automatically filter the noise.
      • The average Facebook user has 130 friends vs. an enterprise where there are thousands of people an enterprise.  The noise problem becomes very real very quickly as compared to the consumer space.

     

    Key landmine question/statement to the prospect - If you had 500 people giving several updates a day in your Facebook friend stream, would you be able to follow that?  That's the problem with Yammer and copying a consumer model.  It's just adding noise to the enterprise.


    • Yammer is a point tool
      • Yammer is internal only vs. Jive's Engage employees, customers, and the social web
      • They tout some basic functionality for private partner collaboration communities.  There's minimal profile privacy built in so likely would have to set up a community per partner or customer where employees would have to create and maintain profiles in each.
      • ReadWriteWeb crowned Jive Social Software Suite of the Year, they named Yammer Microblogging tool of the year

     

    Key landmine question/statement to the prospect - Is social going to become more or less critical over the next 3 years for your company?  If it's yes, why would you start with a point tool that's already 3 years behind Jive?

     

    MORE DETAILS

    Example screenshots

    A user's homepage

    Yammer pic.png

     

    Group homepage

    Yammer2.png

     

    There are big product capability gaps such as:

    • What Matters
    • Social media monitoring and engagement
    • Bridging
    • Robust analytics
    • Reputation and rewards system
    • wiki doc's
    • Blogs
    • Longer form discussions (vs. just microblogging)
    • IM connector
    • Projects
    • On prem and managed hosting deployment options
    • Video
    • Security - our hosting op's are SAS70 compliant, Yammer is not
    • Ownership of data - the employees own the conversations/data exchanged, at least until the corporation starts paying.  And if they start using the free version for external partner collaboration the people, not the company, once again own the data.

     

    And there are literally hundreds of smaller product gaps that SE's should be aware of when demoing in order to set landmines at this level as well.

    • Groups
    • Discussions and questions
      • It's all short form microblogging.  So even at a company the size of Jive there are questions with 20+ replies with correct answers automatically floating to the top once marked.  Yammer has no concept of correct answers because they have no concept of marking something as a question.
    • Blogs
      • Companies like Alcatel and many others use us for exec blogging on a regular basis.  A recent blog from Alcatel's President had 2,000 views in the first 24 hours but more importantly it had 68 replies.  So , for instance in the corp. comm. play where exec communication is key to help keep people aligned if Yammer was used there would be no long form blog option for the President to provide his regular updates (beyond tweet-style 2 liners which wouldn't achieve the same level of goal alignment and understanding).  Of course, we have even more options within blogs to write them and have them published at later times which is used heavily in a corp. comm's play.
    • Front home page
      • This is another critical need in many of our internal use cases.  Corp. Comm. and others want to help guide people to highlight key messages, information, and updates.  Yammer is built like Facebook so this is not present even as an option in their platform.
    • SharePoint
      • Yammer's SharePoint connection is very basic and does not integrate with SharePoint 2010 (if you need proof point someone to this thread on Quora). You can see your Yammer stream in a WebPart (it looks to be basically an iFrame). You can also pull RSS feeds from SP into your Yammer stream
    • Connecting with people
      • Things like mousing over someone's name or avatar in Jive make it easy to see key info and to follow right there.  Not possible in Yammer.
    • Finding information
      • No 'more like this' in Yammer
      • No spotlight search in Yammer
    • Tags
      • They call them topics, and you can follow topics.  But there's no concept of a higher level tag category capability, and definitely one that would support have different tag categories by space/group/etc.
    • Ideation
      • They have some very basic voting functionality that's currently in Beta.  It's lighter than Jive's functionality.
    • Office Connector
      • They have an HTML5 app via Crocodoc that enables some basic reviewing and viewing capabilities but no integration to Office itself.
    • Announcements
      • Want to post an important announcement in a space or group?  TOO BAD.  Not an option.
    • Theming
      • Pay for premium and you get the option of putting your logo on top.