Casos de Uso para Motivar a las Organizaciones de Mercadeo

Version 1

    Thanks to Elizabeth Brigham from Product Marketing with Jive

     

    1. Marketers need to work with several internal teams and external partners to drive real results; but, wrangling these partners can be a slow, inefficient process.  A top 3 global consulting firm confirmed that our customers, like Yum! Brands and Nike, have been able to decrease campaign development time by 12% through better cross-functional team collaboration on content and near real-time feedback on campaign tactics.  Do you have 15 minutes this week to discuss how Jive helped marketers be more productive?


    2. With customers expecting "real time" responses and marketing budgets shrinking, marketing teams need an innovative solution to drive leads, build brand awareness and capture market share.  A top 3 global consulting firm confirmed that our customers, like UBM Tech Web, increased the number of campaigns they launched by 15% by developing content 28% faster and better coordinating and executing cross-functional team tasks with Jive.  Do you have 15 minutes this week to discuss how Jive helped marketers be more productive?


    3. Today Marketing teams are using a collection of legacy tools to complete work.  Marketers don't need another tool to do their work, they need a platform that brings all of these disparate tools into one place so they can focus their efforts. A top 3 global consulting firm found that Jive customers, like EMC, Yum! Brands and Nike, drove at least 15% higher productivity in key marketing activities like campaign execution, content development and collaboration with sales.  Do you have 15 minutes this week to discuss how Jive helped marketers be more successful?


    4. According to McKinsey, marketers are spending at least 80% of their days in meetings.  Not only are these meetings ineffective, but they are also driving significant costs for marketing teams in terms of lost productivity.  A top 3 global consulting firm found that Jive customers, like Nike, EMC and Yum! Brands, are enjoying productivity increases of 15% or more in their marketing departments as a result of better cross-functional team alignment and decreased time to develop marketing content. Do you have 15 minutes this week to discuss how Jive helped marketers be more productive?


    5. Developing and executing campaigns is a key activity for marketers and one that is repeated frequently throughout the year.  However, most marketers are reinventing the wheel for each campaign because they can't find performance data from previous years and documents are stuck in someone's email.  A top 3 global consulting firm confirmed that Jive customers, like EMC, Yum! Brands and Nike were able to decrease the time to develop campaigns by 12% and increase the number of campaigns launched by 15%.  Do you have 15 minutes this week to discuss how Jive helped marketers be more productive?


    6. Being more customer-centric is a key focus for marketers today to increase market share and brand awareness. However, marketers are overwhelmed with too many channels in which to engage customers, ultimately fragmenting customer experience and handicapping brand loyalty.  With Jive, our customers like EMC, Cerner and SAP, have developed branded communities for customers to share best practices with each other, driving higher brand awareness and creating more upsell opportunities.  Do you have 15 minutes this week to discuss how Jive helped these companies drive business value by being more customer-centric?


    7. Your partner channel can allow you to expand your business into markets you couldn’t otherwise penetrate, but why is it that management of that channel is last in terms of priority? According to the Corporate Executive Board, marketers find it challenging to keep the channel abreast of new product information and aligned to strategic messaging.  With Jive, customers like Toshiba, Hitachi and Intel have reported 13% increase in sales per dealer and a 20% decrease in dealer support costs.  Do you have 15 minutes this week to discuss how Jive helped these customers drive business value with their partner channel?