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    So now you have a community, but what about all those other conversations going on about your company, products, and brand throughout the new social media landscape. In this session you'll learn how National instruments is tapping into Facebook, YouTube, Twitter, and other social networks to drive those conversations to their community as part of their broader social media strategy. You'll also get a chance to see and ask questions about how Jive will now be supporting your broader social media strategies with the integration of social media monitoring as part of the Jive SBS platform.