From Marketing Ideas in the Cloud to Boots on the Ground at McAfee

Version 5

    Description
    Mobilizing a global field marketing team to march to the same strategic beat is a challenge, especially when you need to ensure consistency of messaging with a local flare. In this session, learn how McAfee leverages Jive to align an army of 400+ field marketers to launch new products, educate customers and partners and win new business.  From planning and executing events to generating demand, retaining customers and finding champions, find out how Jive has helped McAfee drive higher leads, opportunities and pipeline.

     

    Speakers

    Sterling Bailey


    From Marketing Ideas in the Cloud to Boots on the Ground at McAfee