Jivers Liz Brigham and Ryan Rutan will cover the evolution of Jive for Marketing -- both for internal collaboration and for public marketing communities geared towards customers and partners. Come hear specifically how we are taking marketing to the next level by integrating Marketo, a marketing automation tool, into our public communities and Jive's Purposeful Places -- which gives marketers the ability to own the customer lifecycle, front to back.
- .3 x 4 is 1.2, not 1.1 as my feverish impromptu Math might suggest.
- Anecdote that I wanted to share:
Attendee: Just have them look at the content in the JiveWorld13 group in the JC, it's public so you shouldn't have any problem.
Me: Actually, the JiveWorld13 group is Secret, not public. You were automatically added to the group through our marketing automation integration.
Attendee: Wow, I thought it was a public group. Crazy. Didn't even realize it.
Me: (Inside my mind) This would be an awesome anecdote to share during my presentation about a seamless experience!