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    Gartner estimates that by 2017, CMOs will be spending more on technology than CIOs. In this session, we'll discuss the evolution of CMOs and marketing organizations when it comes to collaborating more effectively as a team and connecting, sharing and learning with customers, partners and prospects. We'll hear from both sides of this fence - from a CIO and a couple marketing executives - as they've navigated this transition and how they're leveraging Jive to push the innovation envelope and drive competitive advantage.



    David McIninch Gina Bowen


    JIVETalks: Marketing