American Airlines: Evolving a Company's Culture with Jive Social Intranet

Version 5

    Transforming a business requires hard work and dedication from all employees at all levels, especially during a restructuring and a merger. Learn how Jive is quickly becoming American Airlines' primary internal communication channel for more than 70,000 employees - and how what started as an initiative to replace an aging company portal turned into a highly visible proof point of the new American Airlines. You'll learn how to evolve your corporate culture by using Jive to empower employees, giving them the tools they need to do their jobs, breaking down silos and making leadership more accessible than ever before. Plus, discover how Jive will support the combination of two large employee groups coming together to form the world's largest airline.



    Susan Schedeler mmcousino



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