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    GE's social business journey began with its small consulting business and a community that grew from 250 to over 4000 internal users. In this session, GE will review its marketing, adoption and rollout strategy; how it launched Jive University as its user support hub (with questions, videos, classes, and library); how it created a strategy behind the support system including a process for community managers to support users; and it's "light bulb" lessons learned. The company will also address how it sustained adoption and usage, how it built bridges between its internal and external community; and how it transitioned GE Engage to a true customer support portal.



    Jeffrey Murnan Laura McCullum



    Breaking Free From Email: How GE Became Social