Everyone’s talking about becoming more customer-centric and driving greater value along the customer lifecycle – from awareness, to purchase to support, to loyalty. But how do you really put that into practice and move away from the theoretical pie-in-the-sky view? In this session, learn how BMC has honed their Jive Communities over 8 years to drive relevant content, engagement and interactions amongst prospects, customers, partners and employees at every stage of the lifecycle. From crowdsourcing innovation on products and technical development, to R&D/Engineering leveraging the Community for beta programs and advisory boards, to Marketing and industry experts interacting on vision and trends. BMC Communities are a cornerstone of social interactions and Brand Management for BMC, driving real business value across every team and their broader ecosystem.