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    In an era of tightening budgets and intensifying demands, global IT provider EMC has found a way to substantially magnify its marketing reach while stretching its dollars. By using its Jive-powered community network to drive unprecedented B2B customer and partner engagement, the company has simultaneously increased brand advocacy, customer loyalty and sales while sharply reducing the cost of product launches and other marketing initiatives.  In this session, learn about their secret sauce and 10-year success in driving higher customer lifetime value through deep engagement with the community.



    Todd Forsythe


    Community Mojo: How To Get It, Nurture It, Keep It for Life