Getting targeted traffic to your community is often fiercely competitive. But keeping it there and engaged takes ninja-like skills. In this two-part session, you will first learn how SAP has leveraged techniques to ensure their community content is crawled more efficiently; determined popular keywords to target and optimized URLs and titles (and why). Next, you'll hear how SAP has taken community engagement to the next level with the advanced gamification module. Find out how they initially planned the introduction of game mechanics in a 10-year old community; designed levels, missions and badges tailored to the various community personae; and launched gamification as part of the SCN Reputation Program.