Engagement is essential. You know that. But how do you take engagement beyond measuring registered users and page views? Social business can unlock massive potential value, to the tune of $900B - $1T, according to the recent McKinsey Global Institute report, "The Social Economy." That value, however, can only be realized when you find the winning formula for driving member engagement along core business processes that drive top line growth, reduce costs or drive efficiencies. Join us as two brands talk about the key strategies they deployed to boost member engagement and how they achieved their results.